| Unparalleled access to hidden worlds both online and IRL. | |
 | |
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| Format | Digital |
|---|---|
| Founder(s) |
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| Founded | August 22, 2023 |
| Website | 404media |
404 Media is an online publication focusing on technology and internet reporting. [1] [2] The publication covers topics such as hacking, sex work, niche online communities, and the right to repair movement. [3] [4] The publication is worker-owned. [5]
404 Media was founded in 2023 by former staff of Vice Media's Motherboard after it filed for bankruptcy. [6] [7] Among the founding members of 404 Media were Jason Koebler, the former editor-in-chief at Motherboard, as well as senior editors Emanuel Maiberg and Samantha Cole, and writer Joseph Cox. [1] [3] Fast Company summarized the outlet's creation as "bootstrapp[ing] a spartan setup consisting of a Stripe account and the Ghost web-hosting platform". [8]
404 Media is owned by its reporters, a model that was inspired by organizations such as Defector Media and Hell Gate . [3] The company offers two paid tiers, from a $100 annual subscription to a $1,000 annual subscription. [8]
In January 2024, the website began requiring email addresses to read stories following revelations that artificial intelligence (AI) text "spinners" were scraping articles. As of February 2024, the company is profitable. [9]
In January 2024, the outlet reported claiming that AI-generated rewrites of 404 Media articles had begun to show up on search engines, with some of these AI-generated stories prioritized over the original article on Google Search. [10] [11]
During the Taylor Swift deepfake pornography controversy, a 404 Media investigation discovered that the images originated from 4chan and were being distributed on Telegram before making it onto social media platforms. [7] [5]
In February 2024, 404 Media released a report alleging that Tumblr and WordPress were selling users' data to AI companies OpenAI and Midjourney for training purposes. [2] 404 Media has also covered how so-called "ghost kitchens", delivery-focused restaurants on apps such as UberEats and DoorDash that sell food from other restaurants, have utilized generative AI to create product images. [12]
In an article about 2024 media industry layoffs, the Financial Times highlighted 404 Media as a successful new media venture amid an "existential crisis" in the industry. The article stated that the publication has been noted for "publishing an eye-catching range of stories about the tech sector", and noted that "Not only is it producing good stories but its founders say it is breaking even". [10]
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