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Clark Aldrich | |
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| Born | January 3, 1967 Concord, Massachusetts, United States |
| Alma mater | Brown University (B.A. in Cognitive Science, 1989) |
| Occupations | Author, Simulation Designer, Educational Technologist |
| Known for | Educational simulations and serious games |
| Website | https://www.clarkaldrich.com/ |
Clark Aldrich (born January 3, 1967) is an American author and the founder of multiple companies in the interactive learning and serious gaming industry.
Aldrich grew up in Concord, Massachusetts, where he attended The Fenn School, he then attended the Lawrence Academy at Groton. He earned his bachelor's degree in cognitive science at Brown University in 1989. [1] [2] [3] [4]
This section relies largely or entirely on a single source .(November 2025) |
Aldrich first worked at Xerox as a speechwriter.[ citation needed ]He then became the Governor’s appointee to the Joint Committee on Educational Technology from 1996 to 2000.[ citation needed ] He then moved to Gartner, where he launched Gartner's e-learning coverage and reported on topics related to the formal analysis of education.[ citation needed ]
Later, he left Gartner to design educational simulations. Aldrich founded SimuLearn, which developed training simulations for use in corporate learning environments.[ citation needed ] The first product released by the company was Virtual Leader, which simulated the conduct of a series of business meetings while balancing professional interactions. [5] In 2003, Aldrich described the game: "The player is in a room discussing issues with simulated characters—'bots'—whose words and behavior are controlled through artificial intelligence (AI)." [6]
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Clark Aldrich is married to Muffy Aldrich; the couple have collaborated on lifestyle/blogging projects and photo essays and have published material under the name "The Daily Prep" / "Salt Water New England". [7] He has been described in conference biographies as living in the San Francisco Bay Area with his family. [8] Aldrich has said that he works from home with his wife, and that prior to the COVID-19 pandemic, he spent much of his life travelling to conferences and visiting countries for research and presentations. [9] In addition to his writing and simulation design work, Aldrich has photographed and co-edited online content with his wife, and has expressed interest in building simulations for a wide variety of humanitarian, academic, and corporate clients. [10] Aldrich also enjoyed playing computer games growing up, which influenced his work on edutainment.
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