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Clark Aldrich is an American author and practitioner in the field of educational simulations and serious games for education and professional skills.
In 1999, Clark Aldrich began publishing research that criticized traditional education methods for failing to teach leadership, innovation, and strategic skills effectively. He suggested that interactive learning experiences inspired by computer game genres could offer alternative models for content presentation and proposed that new genres of computer games might be developed to serve both educational and entertainment purposes. His independent research and simulation designs resulted in five books as well as other articles and speeches. [1]
Clark grew up in Concord, Massachusetts, and graduated from Fern School and Lawrence Academy. He spent two years at the Chewonki Foundation. He received his Bachelor's degree in Cognitive Science from Brown University in 1989. [2] [3] [4] [5]
Clark worked at Xerox as the speechwriter for Executive Vice President Wayland Hicks. Clark became the Governor’s appointee to the Joint Committee on Educational Technology and served in this role from 1996 to 2000 while at Xerox. He then moved to Gartner, where he launched their e-learning coverage and began formal writing and analysis of education. Later, he left Gartner to begin hands-on work in designing and building simulations himself, where he also increased his external writing about the industry through books, columns, and articles. [6]
Clark later founded SimuLearn, which produces training simulations that help corporations teach leadership, responsibility, and other skills within a corporate setting. The first product that was released by the company was Virtual Leader. It required the user to conduct a series of business meetings while still juggling the interpersonal relationships of the employees and customers during business hours. [7]