- Clay model seen in Zagato design studio (2009)
- AMC designers with clay model (1961)
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Clay modeling (or clay model making) for automobile prototypes was first introduced in the 1930s by automobile designer Harley Earl, head of the General Motors styling studio (known initially as the Art and Color Section, and later as the Design and Styling Department). [1]
Industrial plasticine, or "clay", which is used for this purpose, is a malleable material that can be easily shaped, thus enabling designers to create models to visualize a product. Clay modeling was soon adopted throughout the industry and remains in use today.[ citation needed ]
Nash Motors Company was an American automobile manufacturer based in Kenosha, Wisconsin from 1916 until 1937. From 1937 through 1954, Nash Motors was the automotive division of Nash-Kelvinator. As sales of smaller firms declined after 1950 in the wake of the domestic Big Three automakers’ advantages in production, distribution, and revenue, Nash merged with Hudson Motors to form American Motors Corporation (AMC). Nash automobile production continued from 1954 through 1957 under AMC.
The Continental Mark II is an ultra-luxury coupé that was sold by the Continental Division of Ford for the 1956 and 1957 model years. The first product line of Continental, the Mark II was developed as the worldwide flagship vehicle of Ford Motor Company. Developed as a successor for the 1939–1948 Lincoln Continental, the Mark II derived its nameplate from European manufacturing practice, denoting a second generation of the model family; Ford would later use this nomenclature for the Mark Series of flagship personal luxury cars.
Norman Bel Geddes was an American theatrical and industrial designer, described in 2012 by the New York Times as "a brilliant craftsman and draftsman, a master of style, the 20th century’s Leonardo da Vinci." As a young designer, Bel Geddes brought an innovative and energized perspective to the Broadway stage and New York’s Metropolitan Opera. In the 1930s he became one of the first to hold the title of Industrial Designer. His futuristic Streamline designs re-envisioned many of the utilitarian objects of the day from airliners and cruise ships to cocktail shakers and circuses. He also conceived and oversaw construction of the Futurama Exhibition at the 1939 New York World's Fair.
William Leroy Mitchell was an American automobile designer. Mitchell worked briefly as an advertising illustrator and as the official illustrator of the Automobile Racing Club of America before being recruited by Harley Earl to join the Art and Color Section of General Motors in 1935.
Virgil Max "Ex" Exner Sr. was an automobile designer for several American automobile companies, most notably Chrysler and Studebaker.
A fastback is an automotive styling feature, defined by the rear of the car having a single slope from the roof to the tail.
The tailfin era of automobile styling encompassed the 1950s and 1960s, peaking between 1955 and 1961. It was a style that spread worldwide, as car designers picked up styling trends from the US automobile industry, where it was regarded as the "golden age" of American auto design and American exceptionalism.
Harley Jarvis Earl was an American automotive designer and business executive. He was the initial designated head of design at General Motors, later becoming vice president, the first top executive ever appointed in design of a major corporation in American history. He was an industrial designer and a pioneer of transportation design. A coachbuilder by trade, Earl pioneered the use of freeform sketching and hand sculpted clay models as automotive design techniques. He subsequently introduced the "concept car" as both a tool for the design process and a clever marketing device.
College for Creative Studies (CCS) is a private art school in Detroit, Michigan. It enrolls more than 1,400 students and focuses on arts education. The college is also active in offering art education to children through its Community Arts Partnerships program and its Henry Ford Academy: School for Creative Studies.
Automotive design is the process of developing the appearance of motor vehicles, including automobiles, motorcycles, trucks, buses, coaches, and vans.
Richard Arthur "Dick" Teague was an American industrial designer in the North American automotive industry. He held automotive design positions at General Motors, Packard, and Chrysler before becoming Vice President of Design for American Motors Corporation (AMC).
The pillars on a car with permanent roof body style are the vertical or nearly vertical supports of its window area or greenhouse—designated respectively as the A, B, C and D-pillar, moving from front to rear, in profile view.
Joseph E. Oros Jr. was an automobile stylist for Ford Motor Company over a period of 21 years — known as the Chief Designer of the team at Ford that styled the original Mustang, and for his contributions to the 1955 Ford Thunderbird. Oros was also an artist, sculptor, painter and industrial designer, having designed appliances and other products.
Frank Stephenson is a Moroccan-born Spanish-American automobile designer who has worked for Ford, BMW, Mini, Ferrari, Maserati, Fiat, Lancia, Alfa Romeo, and McLaren. He is best known for redesigning the Mini as the Mini Hatch.
Ponton or pontoon styling is an automotive design genre that spanned roughly from the 1930s-1960s, when pontoon-like bodywork enclosed the full width and uninterrupted length of a car body — eliminating previously distinct running boards and articulated fenders. The integrated fenders of an automobile with ponton styling may also be called pontoon fenders, and the overall trend may also be known as envelope styling.
Edmund E. Anderson was an automotive designer in the North American automotive industry at General Motors and notably as the lead designer for American Motors Corporation (AMC) from 1950 to 1961.
Helene Rother (1908–1999) was the first woman to work as an automotive designer when she joined the interior styling staff of General Motors in Detroit in 1943. She specialized in designs for automotive interiors, as well as furniture, jewelry, fashion accessories, and stained glass windows. In the early 1940s, Rothier was also active as a comic artist.
Alexander Sarantos Tremulis was a Greek-American industrial designer in the North American automotive industry. Tremulis held automotive design positions at Cord Automobile, Duesenberg, General Motors, Tucker Car Corporation and Ford Motor Company before establishing a consulting firm.
Richard Henry Arbib was an American industrial designer.
Theodore Wells Pietsch II was an American automobile stylist and industrial designer who, with little formal education, managed to launch a career in automobile design that took him over a period of 38 years to nearly every major automobile company in the nation.