Clearly Canadian

Last updated
Clearly Canadian
Clearly Canadian logo.svg
Type Sparkling water
ManufacturerClearly Food & Beverage Company Ltd.
Country of origin  Canada
IntroducedDecember 1987 (December 1987)
ColorClear
FlavorSparkling Flavoured & Non-Flavoured Spring Water
Variants
  • Non-Flavoured Sparkling
  • Wild Cherry
  • Mountain Blackberry
  • Country Raspberry
  • Summer Strawberry
  • Orchard Peach
Related productsClearly Canadian O+2
Reebok Fitness Water
Clearly Tea
Tre Limone
Clearly 2
Orbitz
Website www.clearlycanadian.com

Clearly Canadian is a brand of premium sparkling waters produced by The Clearly Food & Beverage Company Ltd., of Canada. [1] The brand was founded in 1987[ citation needed ] [2] in British Columbia, Canada. Outside of Canada, it is well known throughout the United States, parts of Europe and Japan.[ citation needed ]

Contents

History

Founded in 1987 by Gordon Sim, Doug Mason and others in British Columbia, Clearly Canadian is considered by many as the first premium "new age beverage" product that precipitated the multibillion-dollar market as it exists today, and has produced product every year since 1987 except for 2010 and 2011.

Clearly Canadian experienced rapid market-dominating growth throughout the 1990s alongside Snapple and Red Bull, but fell into broad corporate mismanagement beginning in 2000 and up to 2012, when it was acquired by serial entrepreneur, Robert R. Khan, under his 4NCapital Partners investment firm. Large-scale commercial production resumed shortly thereafter in Canada and was precipitated by an online crowd-sourcing campaign that pre-sold in excess of 40,000 cases. Rhett and Link, celebrity hosts of internet comedy show "Good Mythical Morning", played a major role in promoting the campaign to save the beverage of their childhood. [3]

Acquisitions

The firm has owned at one time or another My Organic Baby, DMR Food Corporation, and Cascade Clear Water Co.

Timeline

Brands, products, and flavours

Cherry-flavoured 14 oz. bottle (Generation #2) ClearlyCanadian Cherry2.jpg
Cherry-flavoured 14 oz. bottle (Generation #2)

Clearly Canadian has released many product SKUs and formats over the years, including the following flavoured sparkling waters (with current offerings as of 2018 in italics):

Additionally, the brand has released the following products:

Bottle history

Clearly Canadian has been released in a number of packaging formats, principally in glass and PET bottles, that have always highlighted their distinctive flavours with vibrant colours and graphics.[ citation needed ] The brand's first generation signature "tear drop" glass bottle, shown to the right and for which the brand is famous, is an 11-oz (325-ml) light blue conical bottle. This bottle has come in two styles, one embossed with the name Clearly Canadian on it, the other not. The brand's second generation glass bottle was a 14-oz (414-ml) cylindrical bottle, which has been discontinued. In PET plastic, the brand has been available from time-to-time in standard 16 oz. (448ml) formats.

Cherry-flavoured 11 oz. bottle (Generation #1) ClearlyCanadian Cherry1.jpg
Cherry-flavoured 11 oz. bottle (Generation #1)

Beverage ingredients

The beverages have used a number of different ingredients and formulas over the years.[ citation needed ] The flagship sparkling flavoured water “originals” uses carbonated Canadian spring water, natural vegan flavour with pure cane sugar. It is 90 Calories per bottle and non-GMO.

Throughout the 1990s, Clearly Canadian was featured in numerous mainstream television shows and films, including Sex and the City , Seinfeld , Friends , Dawson's Creek , Gilmore Girls , Weekend at Bernie's , Jerry Maguire , One Foot In the Grave , The Vanishing , and Misery .[ citation needed ]

See also

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References

  1. "Federal Corporation Information". Corporations Canada. Retrieved 2018-10-06.
  2. McCullough, Michael (December 1996). "Just Add Hype". Canadian Business . 69 (15): 130–132 via ProQuest.
  3. "- YouTube". YouTube .
  4. "DMR Food Corporation Acquired by Clearly Canadian". Food Ingredients 1st. February 9, 2007. Retrieved December 22, 2013.
  5. "About Our Products". clearlycanadian.com. Clearly Food & Beverage Company Ltd. 2023.
  6. "13714, LLC v. Khan (4:23-cv-00960)". www.courtlistener.com. Free Law Project. 2023.
  7. "Clearly Canadian Sparkling Waters". Beveragesdirect.com. Retrieved 2013-12-22.