History
Cloudinary was founded in 2012 in Israel [2] by Itai Lahan (CEO), Tal Lev-Ami (CTO), and Nadav Soferman (CPO). [3] Cloudinary grew organically, building a profitable SaaS service, without venture capital funding. [4] In 2015, the company received a strategic investment from Bessemer Venture Partners (BVP), [5] which was BVP's 100th investment in cloud companies. [6]
In 2014, Cloudinary announced fully integrated image processing add-ons leveraging technologies by Imagga, URL2PNG, Aspose, WebPurify and others. [7] In 2015, Cloudinary opened its U.S. headquarters in Palo Alto, California, and added video management to its services. [8] In 2019, the company moved to Santa Clara, California, and launched tools for responsive image breakpoint generation. [9]
In 2019, Cloudinary' collaborated with researchers at Google to create the image format JPEG XL, which improves image compression and rendering. [10] [11] [12] On 7 April 2020, Cloudinary launched a WordPress plug-in for picture and video processing and became a WordPress VIP Platform Partner. [13] In 2021, Cloudinary introduced Cloudinary Labs, a division focused on developing new technologies in visual media. Initial projects from the lab include MediaFlows, a tool for scalable media workflows, and Media Inspector and ServiceWorker, which focus on improving media asset performance and integration. [14]
As of 2022, the company manages more than 50 billion assets for almost 10,000 customers worldwide. Customers include brands such as NBC, Grubhub, Bombas, Peloton, and Petco. [15] In August 2021, Cloudinary joined the MACH Alliance, a non-profit advocacy group calling for openness in technology ecosystems. [16] The company moved into its current San Jose headquarters in 2024. [17]
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