 | |
| Company type | Private |
|---|---|
| Industry | Technology |
| Founded | 2012 |
| Founder | Itai Lahan (CEO) Tal Lev-Ami (CTO) Nadav Soferman (CPO) |
| Headquarters | , United States |
Area served | Worldwide |
| Products | Image and video management |
Number of employees | 325 (Oct 2021) |
| Website | cloudinary |
Cloudinary is a SaaS company providing cloud media management services for websites and apps. The company is headquartered in San Jose, California with offices in Israel, England, Poland, and Singapore.
Cloudinary was founded in 2012 in Israel [2] by Itai Lahan (CEO), Tal Lev-Ami (CTO), and Nadav Soferman (CPO). [3] Cloudinary grew organically, building a profitable SaaS service, without venture capital funding. [4]
In 2015, Cloudinary opened its U.S. headquarters in Palo Alto, California, and added video management to its services. [5] In the same year the company received a secondary investment from Bessemer Venture Partners (BVP), [6] which was BVP's 100th investment in cloud companies. [7]
In 2019, the company moved to Santa Clara, California, and launched tools for responsive image breakpoint generation. [8] The company also collaborated with researchers at Google to create the image format JPEG XL, which improves image compression and rendering. [9] [10] [11]
On 7 April 2020, Cloudinary launched a WordPress plug-in for picture and video processing. [12] In August 2020, Salesforce Ventures invested in Cloudinary. [13]
In 2021, Cloudinary introduced Cloudinary Labs, a division focused on developing new technologies in visual media. Initial projects from the lab include MediaFlows, Media Inspector and ServiceWorker, which focus on improving media performance and integrations. [14] In the same year, Cloudinary joined the MACH Alliance, a non-profit advocacy group calling for openness in technology ecosystems. [15]
In 2022, Blackstone participated in a secondary investment, a transaction worth more than $100 million and pushed the company's valuation to $2 billion. [16] [17] [18] In the same year, Cloudinary also acquired the software company Indivio for an undisclosed amount. [19] Indivio's products allowed for the creation and delivery of video campaigns. [20]
As of 2022, the company manages more than 50 billion assets for almost 10,000 customers worldwide. Customers include brands such as NBC, Grubhub, Bombas, Peloton, and Petco. [21]
In 2023, company launched its New Ventures initiative, a project focused on using technological advancements and immersive experiences. [22] [23] Cloudinary simultaneously announced Final Touch, the first product produced by the New Ventures initiative. [24]
The company moved into its current San Jose headquarters in 2024. [25]
In 2023, Cloudinary was named to the Forbes Cloud 100 list for the sixth consecutive year. [26] Also in 2023, the company was awarded the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience [27] and also named to the Inc. Power Partner list. [28]
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