 | |
| Company type | Private |
|---|---|
| Industry | Technology |
| Founded | 2012 |
| Founder | Itai Lahan (CEO) Tal Lev-Ami (CTO) Nadav Soferman (CPO) |
| Headquarters | , United States |
Area served | Worldwide |
| Products | Image and video management |
Number of employees | 325 (Oct 2021) |
| Website | cloudinary |
Cloudinary is a SaaS company providing cloud media management services for websites and apps. The company is headquartered in San Jose, California with offices in Israel, England, Poland, and Singapore.
Cloudinary provides a cloud-based platform for managing images and videos used in websites and applications. [2] [3] [4] The platform is used to automate media workflows and support collaboration on digital assets. [5] In 2024, Cloudinary added AI tools to improve image compression and quality across devices and formats. The company also expanded support for the JPEG XL standard, [6] [7] [8] and adopted industry standards such as Content Credentials (C2PA) to address concerns around media authenticity. [9]
Cloudinary was founded in 2012 in Israel [10] by Itai Lahan (CEO), Tal Lev-Ami (CTO), and Nadav Soferman (CPO). [11] Cloudinary grew organically, building a profitable SaaS service, without venture capital funding. [12]
In 2015, Cloudinary opened its U.S. headquarters in Palo Alto, California, and added video management to its services. [13] In the same year the company received a secondary investment from Bessemer Venture Partners (BVP), [14] which was BVP's 100th investment in cloud companies. [15]
In 2019, the company moved to Santa Clara, California, and launched tools for responsive image breakpoint generation. [16] The company also collaborated with researchers at Google to create the image format JPEG XL, which improves image compression and rendering. [6] [17] [18]
On 7 April 2020, Cloudinary launched a WordPress plug-in for picture and video processing. [19] In August 2020, Salesforce Ventures invested in Cloudinary. [20]
In 2021, Cloudinary introduced Cloudinary Labs, a division focused on developing new technologies in visual media. Initial projects from the lab include MediaFlows, Media Inspector and ServiceWorker, which focus on improving media performance and integrations. [21] In the same year, Cloudinary joined the MACH Alliance, a non-profit advocacy group calling for openness in technology ecosystems. [22]
In 2022, Blackstone participated in a secondary investment, a transaction worth more than $100 million and pushed the company's valuation to $2 billion. [23] [24] [25] In the same year, Cloudinary also acquired the software company Indivio for an undisclosed amount. [17] Indivio's products allowed for the creation and delivery of video campaigns. [26]
As of 2022, the company manages more than 50 billion assets for almost 10,000 customers worldwide. Customers include brands such as NBC, Grubhub, Bombas, Peloton, and Petco. [23]
In 2023, company launched its New Ventures initiative, a project focused on using technological advancements and immersive experiences. [27] [28] Cloudinary simultaneously announced Final Touch, the first product produced by the New Ventures initiative. [28]
The company moved into its current San Jose headquarters in 2024. [1]
In 2023, Cloudinary was named to the Forbes Cloud 100 list for the sixth consecutive year. [29] Also in 2023, the company was awarded the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience [30] and also named to the Inc. Power Partner list. [31]