Clue (mobile app)

Last updated
Clue
Developer(s) BioWink GmbH
Initial release2013
Stable release
Android37.1 / March 25, 2021;3 years ago (2021-03-25) [1]
iOS30.0 / March 17, 2021;3 years ago (2021-03-17) [2]
Operating system iOS, Android & Apple Watch
Available in15 languages [2]
List of languages
English, Danish, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Russian, Simplified Chinese, Spanish, Traditional Chinese, Turkish
Type Period-tracking and fertility app
Website www.helloclue.com
Biowink GmbH
Key people

Clue is a menstrual health app developed by the Berlin-based technology company BioWink GmbH. The app has over 15 million users from 180 different countries. The startup has raised over $17 million from backers that include Union Square Ventures and Mosaic Ventures.

Contents

History

Clue was co-founded by Ida Tin, Hans Raffauf, Mike LaVigne and Moritz von Buttlar in 2012. [3] BioWink GmbH launched the app in 2013. [4] Ida Tin's stated goal was to take female reproductive health “out of taboo land” and to start “a reproductive health revolution.” Tin previously led motorbike tours around the world and wrote a book about her experience. [4] [5]

By July 2017, the Clue app had more than 8 million active users on both Android and iOS. [5] [6] Users were representative of more than 180 countries. [7] In 2015, BioWink GmbH closed a $7 million Series A funding round led by Union Square Ventures and Mosaic Ventures, bringing the company's total funding to $10 million. [6] The company was listed as one of Europe's Hottest Startups in 2015 by Wired UK, [8] with Clue being named one of the best apps in 2015 by both Apple and Google. [9] [10]

In March 2018, the company launched an editorial site to serve as a resource for accessible and scientific menstrual health information. [11] [12]

Mobile app

The Clue mobile application calculates and predicts a user's period, fertile window, and premenstrual syndrome. It also informs users the most or least likely time for becoming pregnant and allows them to track more than 30 health categories, including sex, sleep, pain, exercise, hair, skin, digestion, emotions and energy. [13] The app can also explain how pill dosages impact fertility and includes an alarm system to allow for reminders for taking pills. [14]

In 2015, the company closed a Series A funding round and announced plans to use the proceeds to expand features of the mobile app and hire more staff. [6] Clue also partnered with universities such as Stanford University, Columbia University, University of Washington, and University of Oxford to advance female health research. [5]

Clue integrated with Apple Inc.'s HealthKit for iOS 9 in September 2015, allowing data such as body temperature, cervical mucus quality, menstruation, ovulation test results, sexual activity, and spotting directly to the app. [15] [16]

In 2016, Clue was available in 15 languages on both iOS and Android. [17] That same year, Clue introduced a cycle-sharing feature and in 2017 a pill-tracking option. [12]

In February 2018, Clue made its app available on the Fitbit Ionic smartwatch. [18]

Related Research Articles

<span class="mw-page-title-main">Fertility awareness</span> Methods to determine menstrual phases

Fertility awareness (FA) refers to a set of practices used to determine the fertile and infertile phases of a woman's menstrual cycle. Fertility awareness methods may be used to avoid pregnancy, to achieve pregnancy, or as a way to monitor gynecological health.

Fitbit is a line of wireless-enabled wearable technology, physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart rate, quality of sleep, and stairs climbed as well as related software. It operated as an American consumer electronics and fitness company from 2007 to 2021.

<span class="mw-page-title-main">Smartwatch</span> Wearable computer in the form of a watch

A smartwatch is a portable wearable computer device in the form of a wristwatch. Most modern smartwatches are operated via a touchscreen, and are often reliant on mobile apps that run on a connected device such as a smartphone to provide some core functions.

<span class="mw-page-title-main">Pebble (watch)</span> Discontinued smartwatch

Pebble is a discontinued smartwatch developed by Pebble Technology Corporation. Funding was conducted through a Kickstarter campaign running from April 11, 2012, to May 18, 2012, which raised $10.3 million; it was the most funded project in Kickstarter history, at the time. Pebble began shipping watches to Kickstarter backers in January 2013. Pebble watches can be connected to Android and iOS devices to show notifications and messages. An online app store distributed Pebble-compatible apps from many developers including ESPN, Uber, Runkeeper, and GoPro.

<span class="mw-page-title-main">Wunderlist</span> Discontinued task management application

Wunderlist is a discontinued cloud-based task management application. It allowed users to create lists to manage their tasks from a smartphone, tablet, computer and smartwatch. Wunderlist was free; additional collaboration features were available in a paid version known as Wunderlist Pro, released April 2013.

<span class="mw-page-title-main">Wear OS</span> Smartwatch operating system by Google

Wear OS is a version of Google's Android operating system designed for smartwatches and other wearables. By pairing with mobile phones running Android version 6.0 "Marshmallow" or newer, or iOS version 10.0 or newer with limited support from Google's pairing application, Wear OS integrates Google Assistant technology and mobile notifications into a smartwatch form factor. Wear OS is closed-source, in contrast to the free and open-source Android.

<span class="mw-page-title-main">Health (Apple)</span> Health informatics mobile app

Health is a health informatics mobile app, announced by Apple Inc. on June 2, 2014, at its Worldwide Developers Conference (WWDC). The app is available on iPhone and iPod Touch devices running iOS 8 or later, and on iPads running iPadOS 17. The application holds health data such as blood pressure measurement and glucose levels, but also holds physical tracking data such as step counts. It can pull data from fitness trackers, smartwatches, smart scales, and other devices.

<span class="mw-page-title-main">Google Fit</span> Health-tracking platform by Google

Google Fit is a health-tracking platform developed by Google for the Android operating system, Wear OS, and iOS. It is a single set of APIs that blends data from multiple apps and devices. Google Fit uses sensors in a user's activity tracker or mobile device to record physical fitness activities, which are measured against the user's fitness goals to provide a comprehensive view of their fitness.

<span class="mw-page-title-main">Microsoft Band</span> Smartwatch by Microsoft

Microsoft Band is a discontinued smart band with smartwatch and activity tracker/fitness tracker features, created and developed by Microsoft. It was announced on October 29, 2014. The Microsoft Band incorporates fitness tracking and health-oriented capabilities and integrated with Windows Phone, iOS, and Android smartphones through a Bluetooth connection. On October 3, 2016, Microsoft stopped sales and development of the line of devices. On May 31, 2019, the Band's companion app was decommissioned, and Microsoft offered a refund for customers who were lifelong active platform users.

<span class="mw-page-title-main">Pebble Time</span> Smartwatch developed by Pebble technology

Pebble Time is a discontinued smartwatch developed by Pebble Technology and assembled by Foxlink, released on 14 May 2015. This is the first Pebble to introduce a color e-paper display, as well as a microphone, a new charging cable and a new Pebble Time-optimized operating system.

<span class="mw-page-title-main">Ida Tin</span> Danish internet entrepreneur and author (born 1979)

Ida Tin is a Danish internet entrepreneur and author who is the co-founder and CEO of the women's menstruation-tracking app, Clue. She is credited with coining the term "femtech".

<span class="mw-page-title-main">Instant (app)</span>

Instant is a Quantified Self mobile app for iOS and Android. It tracks the user's phone/app usage, travel, places, fitness and sleep automatically. It puts all this information on a dashboard and gives the user analysed reports based on the data. It is developed by Emberify, founded by Shashwat Pradhan. Instant 4.0 was launched on 13 July 2016 with a Chatbot Coach. The Coach allows users to query data and it also passively analyses the user's trends and correlations.Editng Instant (app)

Kindara is a femtech company headquartered in Colorado that develops apps that help women identify their fertile window. The products are used for women trying to get pregnant, or women who want to track their menstrual cycle for overall health. Their latest product, Priya Fertility and Ovulation Monitor, maximizes a woman's chance of getting pregnancy by identifying her most fertile days.

Mobvoi Information Technology Company Limited is a technological company headquartered in Beijing, China that sells and develops consumer electronics and Chinese voice recognition, natural language processing, and vertical search technology in-house.

Femtech is a term used to define software and services that use technology tailored towards women's health. This includes fertility solutions, period-tracking apps, pregnancy and nursing care, women's sexual wellness, and reproductive system health care. While there are several different aspects of women's health femtech applies to, femtech mainly focuses on menstruation care through period-tracking apps. Before femtech was officially established, Luna Luna, created by a firm in Japan, helped women keep track of their menstruation cycles.

Bellabeat is a wellness company founded by Urška Sršen and Sandro Mur in 2014. It is best known for its Leaf smart jewelry wearable line. The company has offices in San Francisco, Zagreb and Hong Kong.

<span class="mw-page-title-main">Amazfit</span> Smartwatch brand by Huami

Amazfit is a Chinese smart wearable brand established in September 2015 and headquartered in Hefei. Its products are manufactured and owned by Zepp Health. The brand offers wearable devices including smartwatches, fitness bands,smart ring and equipment related to health and sports.

Flo is a health app that provides menstrual cycle and ovulation tracking.

<span class="mw-page-title-main">Pixel Watch</span> 2022 smartwatch developed by Google

The Pixel Watch is a Wear OS smartwatch designed, developed, and marketed by Google as part of the Google Pixel product line. First previewed in May 2022 during the Google I/O keynote, it features a round dome-shaped display as well as deep integration with Fitbit, which Google acquired in 2021. Two Pixel-branded smartwatches had been in development at Google by July 2016, but were canceled ahead of their release due to hardware chief Rick Osterloh's concerns that they did not fit well with other Pixel devices. Development on a new Pixel-branded watch began shortly after Google's acquisition of Fitbit.

References

  1. ↑ "Clue Period Tracker, Cycle & Ovulation Calendar - Apps on Google Play". play.google.com. Retrieved 2021-03-30.
  2. 1 2 "Clue Period & Cycle Tracker on the App Store". apps.apple.com. Retrieved 2021-03-30.
  3. ↑ Li, Charmaine (5 September 2014). "A close-up of Clue, the startup that aims to help women make sense of their fertility cycle". Tech.eu. Retrieved 14 December 2015.
  4. 1 2 Nicola, Stefan (8 October 2015). "Menstrual Tracking App Gets Funding From Early Twitter Investor". Bloomberg. Retrieved 30 November 2015.
  5. 1 2 3 Price, Susan (14 December 2015). "How This Period Tracking App Is Helping Scientists Fight Disease". Fortune. Retrieved 14 December 2015.
  6. 1 2 3 Lomas, Natasha (9 October 2015). "Period Tracker App Clue Gets $7M To Build A Platform for Female Health". TechCrunch. Retrieved 30 November 2015.
  7. ↑ Rabin, Roni Caryn (12 November 2015). "How Period Trackers Have Changed Girl Culture". The New York Times. Retrieved 30 November 2015.
  8. ↑ "Europe's 100 Hottest Startups". Wired UK. 5 August 2015. Retrieved 30 November 2015.
  9. ↑ "Best of 2015". App Store. Retrieved 1 January 2016.
  10. ↑ "Google Play Names ClueBest of 2015". Clue. Archived from the original on 5 March 2016. Retrieved 1 January 2016.
  11. ↑ ""The Internet is telling you you're pregnant, dying, or both." Clue wants to do better". Nieman Lab. Retrieved 2019-04-12.
  12. 1 2 "Ida Tin leads the femtech revolution with health app Clue". www.europeanceo.com. Retrieved 2019-04-12.
  13. ↑ Heaney, Katie. "Your Period-Tracker App Might Be Messing With Your Head". Science of Us. Retrieved 2017-06-23.
  14. ↑ Carman, Ashley (2017-05-17). "Period-tracking app Clue will tell women what to do if they miss a birth control pill". The Verge. Retrieved 2017-06-23.
  15. ↑ Duhaime-Ross, Arielle (9 September 2015). "Period tracking app Clue will integrate with Apple's health app in iOS9". The Verge. Retrieved 30 November 2015.
  16. ↑ de Looper, Christian (29 September 2015). "Apple HealthKit recovers its health with iOS 8.0.2 release". Tech Times. Retrieved 14 December 2015.
  17. ↑ "New in Clue: Polish, Hindi, Korean, and Turkish". Clue. 11 October 2016. Retrieved 18 May 2018.
  18. ↑ "Period time? Femtech app Clue launches on Fitbit's Ionic smartwatch". VentureBeat. 2018-02-22. Retrieved 2019-04-05.
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