Ida Tin | |
|---|---|
 | |
| Born | 28 May 1979 Copenhagen, Denmark |
| Alma mater | Kaospilot |
| Occupation | Internet entrepreneur |
| Known for | Co-founder and CEO of Clue |
| Website | Clue official website |
Ida Tin (born 28 May 1979 [1] ) is a Danish internet entrepreneur and author who is the co-founder and CEO of the women's menstruation-tracking app, Clue. [2] [3] [4] She is credited with coining the term "femtech". [5] [6]
Tin was born and raised in Copenhagen, Denmark. She graduated from the Danish alternative business school, Kaospilot. [4] [7]
Prior to founding Clue, Tin ran a motorcycle tour company based in Denmark with her father. [4] She was with the company for five years and toured locations like Vietnam, the United States, Cuba, Chile, and Mongolia. [3] She later released a book about her experiences called Direktøs which became a Danish bestseller. [8]
In 2013, Tin co-founded the Clue app with Hans Raffauf, Moritz von Buttlar, and Mike LaVigne in Berlin, Germany. [9] Tin began formulating an idea for the app in 2009 as a way to track her own menstrual and fertility cycle. [2] [10] In mid-2015, the app had around 1 million active users. [11] In October 2015, the company raised $7 million in a funding round led by Union Square Ventures and Mosaic Ventures, bringing the total amount of funding up to $10 million. [12]
By November of that year, the number of active users had risen to 2 million representing over 180 countries. [13] In late 2015, Tin worked with Apple to help them develop their own period tracking software for their HealthKit platform. [14] Also in 2015, Tin was named the Female Web Entrepreneur of the Year at the Slush Conference. [15]
In 2016, Tin was credited for coining the term "femtech" to refer to technology designed for women's health. [16] The term to referred to technology that addressed needs related to fertility, period-tracking, pregnancy, menopause and more. [5] [6]
In September 2016, Tin spoke at the TechCrunch Disrupt event in San Francisco on the topic of analytics in women's health. [17] [18] Two months later, Clue raised an additional $20 million in a funding round led by Nokia Growth Partners. [19] [20] In 2016 and 2017, Tin helped introduce new features to the app, including cycle-sharing and pill-tracking. [21] In 2017, Tin announced that Clue was working on adding features to serve app users going through menopause. [22] By 2018, Clue had 10 million users in 190 countries. [21]
Tin lives in Berlin. Her ex-partner (and fellow Clue co-founder) is Hans Raffauf whom she has two children with, Elliot and Eleanor. [2] [8]
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