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Clutched is a digital media company specializing in the automotive industry, founded and based in Singapore. [1]
The company was founded by Jackie Prabhu, a Singaporean car enthusiast. Clutched first started out as a YouTube channel, "Clutched with Jackie", focused on car reviews. [1] Prabhu's channel provided information regarding car purchases.
The channel has evolved into a company that provides customized content generation for clients. [2] The company also wrote news coverage and held press conferences about product and car launches.
In October 2015, Clutched rebranded and added new categories, such as product and event reviews, to their video offerings. They also added articles regarding automotive news, directory listings, and a participatory forum.[ citation needed ]
Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics.
Trader Corporation is a Canadian technology company based in Toronto specializing in classified automotive advertising. The company's flagship product is AutoTrader, an online marketplace for buying and selling new and used vehicles. The company is owned by private equity firm Thoma Bravo. The company was originally a part of Trader Classified Media, which was founded in 1987 by John MacBain. Trader Corporation’s current CEO and President is Sebastian Baldwin.
Singapore Press Holdings Limited (SPH) was an organisation with businesses in property and aged care in Singapore. Since its takeover by Cuscaden Peak in 2022, it has been renamed Cuscaden Peak Investments.
Crain Communications Inc is an American multi-industry publishing conglomerate based in Detroit, Michigan, United States, with 13 non-US subsidiaries.
The Reynolds and Reynolds Company is a private corporation based in Dayton, Ohio. Its primary business is providing business forms, management software and professional services to car dealerships. Its software is used to manage sales logistics at dealerships. It also produces forms used in medicine and insurance.
Engagement marketing, sometimes called "experiential marketing", "Brand Activation", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
James Sun (Korean: 선우신; is an entrepreneur, television host, and public speaker. He is the owner of Dramabeans.com and Beautytap.com He is also the owner and cofounder of Devblock.net, a software agency focused on AI and digital transformation. He was the former CEO and Founder of Pirq.com, which was an integrated payment & loyalty application for small and medium sized businesses which was successfully acquired by one of the largest payment processing companies, iPayment, in the U.S. This application has been deployed to over 10,000 merchants through a successful integration with iPayment. James was the Senior Vice President of Strategy and Products for iPayment for 2.5 years where he launched new payment integrations, technology, and products through a distribution to 120K small business merchant accounts. During his career, James worked at Intel Corporation as a database programmer and Deloitte Consulting as a management consultant for several Fortune 500 clients including Honeywell, Microsoft, Daimler Chrysler, and Boeing.
A touchpoint can be defined as any way consumers can interact with a business organization, whether person-to-person, through a website, an app or any form of communication. When consumers connect with these touchpoints they can consider their perceptions of the business and form an opinion.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future.
J C Sum is a Singaporean hybrid marketer, author, content creator, former illusionist and illusion designer.
Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a product or service can be positive or negative. Buzz can be generated by intentional marketing activities by the brand owner or it can be the result of an independent event that enters public awareness through social or traditional media such as newspapers. Marketing buzz originally referred to oral communication but in the age of Web 2.0, social media such as Facebook, Twitter, Instagram and YouTube are now the dominant communication channels for marketing buzz.
Richard Parry-Jones was a British engineer. He was the Group Vice-President of Global Product Development, Chief Technical Officer, and Head of Global R&D Operations at Ford Motor Company. He retired in December 2007.
FameLeague is a gamification technology platform which drives fantasy stock market web applications for sports, people and show business. Licensees can customize FameLeague to create their own fantasy market games. It was the first flagship product of Gametize, a Singapore-based startup founded by Keith Ng and Damon Widjaja. It was a simulated stock exchange and a prediction market web application with more than 100,000 registered users. FameLeague adds gaming mechanics to prediction speculations, a concept also known as gamification, though that term is not commonly used in 2009.
CozyCot is a social networking website for women from East Asia and Southeast Asia. It was founded by Nicole Yee and Clemen Chiang in 2001, as a hobby website dedicated to Asian women. Subsequently, the concept of sharing product and service information and opinions gathered a steady community, turning it into a venture business. CozyCot users interact in the forum and by reviewing beauty products, also in the live events organized by the staff. The importance of its review database is increased by an iPhone scanner software developed by CozyCot, which allows users to pull up product reviews from the website by capturing the barcodes with cameras in their iPhones. In April 2010, CozyCot launched the newspaper and, in June 2011, the mook with the same name.
Briggs Automotive Company (BAC)Limited is a British car manufacturer that created Mono, a road-legal sports car with only one seat. BAC is based in the city of Liverpool, United Kingdom, Mono cars are exported to 47 countries.
AutoIndustriya.com is a Philippine-based online automobile magazine. It is considered the longest consistently running independent automotive online publication in the Philippines.
SiriusDecisions, Inc. was a global B2B research and advisory firm with headquarters in Wilton, Connecticut. The company provided advisory, consulting and learning services to help executives improve the performance of their sales, marketing, and product strategies.
Shun Ng is an American fingerstyle guitarist, singer and songwriter known for his flamboyant guitar style and energetic performances. He is a Boston Music Award winner and recipient of the Songwriters Hall of Fame 'Holly Prize'.
Modar Alaoui is a Moroccan-American serial tech entrepreneur based in Silicon Valley, California in the United States. He is mostly known for his work in the fields of Artificial Intelligence (AI) and Computer Vision technologies. Alaoui is the founder and CEO of Eyeris Technologies, Inc., an artificial intelligence software company for automotive in-cabin sensing AI and sensor fusion technologies inside autonomous vehicles (AV) and highly automated vehicles (HAV).
Motorsport Network is an American media and technology company headquartered in Miami, Florida and London, UK. The company's proprietary brands, websites and OTT operations focus on motor racing and consumer automotive content serving and presenting content to audiences worldwide. The privately held business was founded in 2015 with the acquisition of Motorsport.com and now operates international digital, videogame, print, e-commerce & event businesses.
