Co-production (media)

Last updated
A train car used in the production of Sesam Stasjon, an international co-production of Sesame Street based in Norway. Sesamtoget Medby.JPG
A train car used in the production of Sesam Stasjon , an international co-production of Sesame Street based in Norway.

A co-production is a joint venture between two or more different production companies for the purpose of film production, television production, video game development, and so on. In the case of an international co-production, production companies from different countries (typically two to three) are working together.

Contents

Co-production also refers to the way services are produced by their users, in some parts or entirely.

History and benefits

The journalist Mark Lawson identifies the first use of the term, in the context of radio production, in 1941, [1] although the programme to which he refers, Children Calling Home , "Presented in collaboration between the CBC of Canada, NBC of the U.S.A., and the BBC, and broadcast simultaneously in all three countries", was first broadcast in December 1940. [2]

Following the Second World War, US film companies were forbidden by the Marshall Plan to take their film profits in the form of foreign exchange out of European countries. As a result, several film companies started studios and production companies in nations such as the United Kingdom and Italy to use their "frozen funds".

To use these profits in England, film companies would set up production companies using the required amount of British film technicians and actors to qualify as British Productions in order to take advantage of the Eady Levy.

At the same time, US citizens working outside the country for 510 days during a period of 18 months would not be taxed on their earnings by the Internal Revenue Service. Though this scheme was developed for the aid of American humanitarian workers redeveloping nations destroyed in World War II, agents discovered that Hollywood actors, directors, and screenwriters would qualify for the tax break by working outside the US for the same period. [3]

International film co-production was very common in the 50s, 60s and 70s between Italian, Spanish and French production companies, as exemplified by most of the Spaghetti-western and sword and sandal movies being Spanish-Italian co-productions, typically directed by an Italian, played fifty-fifty by Spanish and Italian actors and shot in southern Spain landscapes. Due to the worldwide popularity of Hollywood stars they would be used to guarantee a respectable audience around the world as well as the United States. The relatively low production costs and high box office return of these films often led to direct Hollywood investment to the non-US studios and producers such as Dino DeLaurentis. An example of such pan-European co-productions was Treasure Island (1972), a British-French-German-Italian-Spanish film, starring US Orson Welles.

To qualify as an Italian film a film needed either an Italian director or cameraman plus at least two Italian featured players and an Italian film laboratory to process the film. [4] Actor and director Mel Welles recalled that in the 1960s and 1970s the government of Spain would give producers funds based on the budget of the film whilst Italy would give producers funds based on the box office results of the film, however the government could interfere with production if they chose to [5]

The first European nations to sign a film co-production agreement were France and Italy in 1949. Between 1949 and 1964 711 films were co-produced between the two nations. [6]

Due to the expense of filmmaking, many films made outside the United States are international co-productions. For example, Amélie is set in France and stars French actors, but many scenes were shot in a German film studio and the post-production work was undertaken by a German film company. [7] International co-productions open new markets for films and television programs and can increase the output of high quality productions through the sharing of equity investment. [8]

Official co-productions are made possible by agreements between countries. Co-production agreements seek to achieve economic, cultural and diplomatic goals. For filmmakers, the key attraction of a treaty co-production is that it qualifies as a national production in each of the partner nations and can access benefits that are available to the local film and television industry in each country. Benefits may include government financial assistance, tax concessions and inclusion in domestic television broadcast quotas. International co-productions also occur outside the framework of official co-productions, for example with countries that do not have an agreement in place, or projects that do not satisfy official co-production criteria.

Dialogue director Mickey Knox recalled that in order to bring in American dollars and British pounds many countries behind the former Iron Curtain offered producers lucrative deals. In exchange for a share of the profits or an outright payment the host country would pick up most of the local charges; with the film often credited as a co-production. [9]

In many cases, co-productions are a response to the challenges of internationalisation by countries with small production sectors, as they seek to maintain a viable production industry and produce culturally-specific content for national audiences. However, these dual goals also produce tensions within national film and television sectors. Although a co-production agreement may make available more resources, an international production risks being less relevant to its target audiences than purely local productions.

Classifications

Renaud and Litman developed the terms "co-production strategy" and "international co-production." The first is based on the US experience in the late 1970s and early 1980s where its film companies had minimized foreign input while preferring in-house production or coproducing films with domestic companies. Here, the term "international co-production" is used to highlight the fact that these US companies have worked with foreign companies as a way to address specific needs. [10]

Baltruschat introduces the concepts, "official" and "non-official" co-productions which can be distinguished by whether or not there is a formal inter-government agreement. [11]

Benefits of international co-production

As a response to internationalisation, co-production offers both benefits and drawbacks. A 1996 survey of Canadian international and domestic joint ventures identified the benefits as:

Costs of international co-production

Debate concerning international co-productions centres on the potential for productions to have little cultural specificity in any of its home countries. Internationalisation brings tensions in terms of cost, benefit and opportunity. In Australia, for example, O'Regan and Ward have argued that an influx of international productions to Queensland's Gold Coast in the 1990s presented a distinct challenge to local producers. In the face of such challenges, local producers need to learn "how to internationalise local film and television production in order to retain and hopefully build market shares; and how to develop new models of financing that combine both local and foreign sources." [13] One approach has been to reconcile this tension by creating "local production with an explicit international orientation." [14] But not everyone agrees this is the best approach. For example, the idea that Australia should produce more 'deterritorialised' programming such as fantasy and science fiction has been met with disquiet in some sections of the industry.

In Australia, some have suggested that a narrow definition of 'local content' has restricted Australia's ability to engage with international partners. Julia Hammett-Jamart reflects on the different approaches taken by France and Australia to this issue and argues that a literal-minded definition of Australian culture has been 'antagonistic to the collaborative nature of film production, and in particular international co-production'. [15] [16] [17]

The Canadian study found evidence that, for television projects, domestic joint ventures performed better than international joint ventures. However, in the case of larger budget projects, domestic joint ventures were found not to be a viable alternative to international joint ventures. [18] In their later study of co-production in Australia, the authors identified financial pooling as the most important benefit and increased co-ordination costs as the greatest drawback. [19] This suggests that co-production is more suited to larger budget productions, primarily film, which have greater capital needs but do not carry the same dollar-for-dollar coordination costs as smaller projects.

Government bodies are keenly aware of these concerns. A review of Australian co-production rules acknowledged the tensions between cultural and economic objectives, and argues that 'requiring the program's aims to be predominantly economic or cultural would hobble the program and reduce its effectiveness in achieving either outcome'. [20]

Notes

  1. Lawson, Mark (27 September 2022). "A commie witch-hunt, a live abdication and a military invasion of sport: 100 years of the BBC, part two". The Guardian . Retrieved 30 September 2022.
  2. "Children Calling Home". The Radio Times . No. 899. 20 December 1940. p. 20.
  3. 309 F.2d 51 Archived 2010-05-14 at the Wayback Machine
  4. Pink, Sidney So You Want to Make Movies: My Life as an Independent Film Producer Pineapple Press; 1989
  5. p.274 Paul, Louis Mel Welles InterviewTales from the Cult Film Trenches: Interviews with 36 Actors from Horror, Science Fiction and Exploitation Cinema McFarland, 06/09/2007
  6. p. 55 Bergfelder, Tim International Adventures: German Popular Cinema and European Co-productions in the 1960s Berghahn Books, 01/01/2005
  7. Jean-Pierre Jeunet, director's commentary on Amelie DVD.
  8. DCITA (Department of Communications, Information Technology and the Arts) in collaboration with the AFC (Australian Film Commission). 2001. Review of the Australian Official Coproduction Program.
  9. p.283 Knox, Mickey The Good, the Bad, and the Dolce Vita 2004 Nation Books
  10. Renaud, J.L. and Litman, B.R. 1985. "Changing Dynamics of the Overseas Marketplace for TV Programm
  11. Baltruschat, D. 2013. "Co-productions, Global Markets and New Media Ecologies." In Transnational Cinema in Europe, edited by M. Palacio, and J. Türschmann, 11–23. Vienna: LIT.
  12. "Hoskins, Colin, Stuart McFadyen, and Adam Finn. 1996. "A Comparison of Domestic and International Joint Ventures in Television Program and Feature Film Production." Canadian Journal of Communication 21(1)". Archived from the original on 2005-01-15. Retrieved 2008-01-15.
  13. O'Regan, Tom and Susan Ward. 2006. "Experimenting with the Local and Transnational: Television Drama Production on the Gold Coast." Continuum: Journal of Media & Cultural Studies, 20(1): 17.
  14. O'Regan, Tom and Susan Ward. 2006. "Experimenting with the Local and Transnational: Television Drama Production on the Gold Coast." Continuum: Journal of Media & Cultural Studies, 20(1): 17.
  15. Hammett-Jamart, Julia. 2004. "Regulating Diversity: Cultural Diversity, National Film Policy and the International Coproduction of Films." Media International incorporating Culture and Policy, no. 111: 46-62.
  16. Hammett-Jamart, Julia (2014). Trade in National Cinema: Australian film policy implementation on French-Australian official co-productions 1986-2006. Sydney: University of Wollongong.
  17. Hammett-Jamart, Julia (March 2004). "Context for International Co-production". Metro Magazine (140).
  18. "Hoskins, Colin, Stuart McFadyen, and Adam Finn. 1996. "A Comparison of Domestic and International Joint Ventures in Television Program and Feature Film Production." Canadian Journal of Communication 21(1)". Archived from the original on 2005-01-15. Retrieved 2008-01-15.
  19. "Hoskins, Colin, Stuart McFadyen and Adam Finn. 1999. "International Joint Ventures in the Production of Australian Feature Films and Television Programs." Canadian Journal of Communication 24(1)". Archived from the original on 2005-01-22. Retrieved 2008-01-15.
  20. DCITA (Department of Communications, Information Technology and the Arts) in collaboration with the AFC (Australian Film Commission). 2001. Review of the Australian Official Coproduction Program.

Related Research Articles

<span class="mw-page-title-main">Columbia Pictures Television</span> American content company

Columbia Pictures Television, Inc. was launched on May 6, 1974, by Columbia Pictures as an American television production and distribution studio. It is the second name of the Columbia Pictures television division Screen Gems (SG) and the third name of Pioneer Telefilms. The company was active from 1974 until New Year's Day 2001, when it was folded into Columbia TriStar Television, a merger between Columbia Pictures Television and TriStar Television. A separate entity of CPT continues to exist on paper as an intellectual property holder, and under the moniker "CPT Holdings" to hold the copyright for the TV show The Young and the Restless, as well as old incarnations from the company's television library such as What's Happening!!

Village Roadshow Pictures is an American film and television production company and subsidiary of the Australian co-producer and co-financier of major Hollywood motion pictures established in 1989. It is a division under Village Roadshow Entertainment Group (VREG), which in turn is majority owned by Vine Alternative Investments and Falcon Investment Advisors, with the Australian media company Village Roadshow currently holding a 20% minority stake. It has produced films including, The Matrix series, the Sherlock Holmes series, the Happy Feet series, the Ocean's series, The Lego Movie and Joker. The films in the Village Roadshow library have achieved 34 number-one U.S. box office openings and received 50 Academy Award nominations, 19 Academy Awards and six Golden Globe Awards.

<span class="mw-page-title-main">MGM Television</span> Television studio arm of Metro-Goldwyn-Mayer

Metro-Goldwyn-Mayer Television, previously known as MGM/UA Television, is the television studio arm of American media company Metro-Goldwyn-Mayer (MGM) specializing in broadcast syndication and the production and distribution of television shows and miniseries.

<span class="mw-page-title-main">Coca-Cola Telecommunications</span> Syndication unit of Columbia Pictures Television

Coca-Cola Telecommunications (CCT) was a first-run syndication unit of Columbia Pictures Television created on November 4, 1986, that was a merger between CPT's first-run syndication division and The Television Program Source. The Television Program Source was a joint-venture between Alan Bennett, former King World president Robert King, and CPT that was founded on October 15, 1984.

United International Pictures (UIP) is a joint venture of Paramount Pictures and Universal Pictures that distributes their films outside the United States and Canada. UIP also had international distribution rights to certain Metro-Goldwyn-Mayer (MGM) and United Artists (UA) films when MGM was part of the venture and also distributed Disney films in certain territories until 1987. In 2001, MGM left UIP, and signed a distribution deal with 20th Century Fox's overseas arm. The company formerly distributed DreamWorks Pictures releases internationally as well until late 2005.

NBCUniversal Syndication Studios, formerly known as NBCUniversal Television Distribution, Universal Domestic Television, Studios USA Television Distribution and MCA TV, is the television syndication division of NBCUniversal, a division of Comcast, in the United States. Its predecessors include NBC Enterprises, Universal Television Distribution, Multimedia Entertainment, PolyGram Television, and Sky Vision. At some point in its history, it was also known as "NBCUniversal Television & New Media Distribution" and "NBC Universal Television and New Media Distribution.” This unit is possibly the parent for the similarly named "NBCUniversal Domestic Television Distribution" unit.

<span class="mw-page-title-main">Sony Pictures Motion Picture Group</span> Sony Pictures Entertainment division

The Sony Pictures Entertainment Motion Picture Group is a division of Sony Pictures Entertainment to manage its motion picture operations. It was launched in 1998 by integrating the businesses of Columbia Pictures Industries, Inc. and TriStar Pictures, Inc.

<span class="mw-page-title-main">Eurimages</span>

Eurimages is a cultural support fund of the Council of Europe, established in 1989. Eurimages promotes independent filmmaking by providing financial support to feature-length fiction, animation, and documentary films. In doing so, it encourages co-operation between professionals across Europe. Eurimages is headquartered in Strasbourg, France in the Agora building of the Council of Europe. The current Chairperson is Catherine Trautmann.

<span class="mw-page-title-main">ITV Studios</span> British television production company

ITV Studios Limited is a British multinational television media company owned by British television broadcaster ITV plc. It handles production and distribution of programmes broadcast on the ITV network and third-party broadcasters, and is based in 12 countries across 60 production labels, with local production offices in the UK, US, Belgium, Australia, Germany, The Netherlands, Italy, Israel, France, Spain and Scandinavia.

<span class="mw-page-title-main">Legendary Entertainment</span> American film studio

Legendary Entertainment, LLC is an American mass media and film production company based in Burbank, California, founded by Thomas Tull. The company has often collaborated with the major studios, including Warner Bros. Pictures, Universal Pictures, Sony Pictures and Paramount Pictures, as well as streaming services such as Netflix and Hulu. Since 2016, Legendary has been a subsidiary of the Chinese conglomerate Wanda Group and American equity firm Apollo.

<span class="mw-page-title-main">Paramount Global Content Distribution</span> Global TV distribution arm of Paramount Global

Paramount Global Content Distribution is the international television distribution arm of American media conglomerate, Paramount Global, originally established in 1962 as the international distribution division of Desilu Productions. With the sale of Desilu to Gulf+Western, then-owners of film studio Paramount Pictures, in 1968, the division evolved into Paramount's first foray into the international television industry in the 1970s.

DreamWorks Television was an American television distribution and production company based in Universal City, California, that was a division of DreamWorks. It folded into Amblin Television in 2013.

An international film or television co-production is a production made by production companies in different countries. This note focuses on ‘official’ Australian co-productions, that is, co-productions that meet the requirements for benefits under the Australian Official Co-Production Program. It looks at trends in production, the potential impact of recent changes to film funding, and what lies ahead for Australia's involvement in co-production.

<span class="mw-page-title-main">BBC Studios</span> British production company

BBC Studios Limited is a British content company. It is a commercial subsidiary of the BBC that was formed in April 2018 through the merger of the BBC's commercial production arm and the BBC's commercial international distribution arm, BBC Worldwide. BBC Studios creates, develops, produces, distributes, broadcasts, finances and sells content around the world, returning around £200 million to the BBC annually in dividends and content investment.

Thomas ("Tom") Andrew O'Regan was a Professor of Cultural and Media Studies at the University of Queensland.

An international joint venture (IJV) occurs when two businesses based in two or more countries form a partnership. A company that wants to explore international trade without taking on the full responsibilities of cross-border business transactions has the option of forming a joint venture with a foreign partner. International investors entering into a joint venture minimize the risk that comes with an outright acquisition of a business. In international business development, performing due diligence on the foreign country and the partner limits the risks involved in such a business transaction.

<span class="mw-page-title-main">Endemol Shine Group</span> Dutch television production company

Endemol Shine Group B.V. was a Dutch production and distribution company of scripted and non-scripted content, responsible for programmes such as Big Brother, Deal or No Deal, The Money Drop, Fear Factor, MasterChef, Your Face Sounds Familiar, Peaky Blinders, Black Mirror, Humans, Grantchester and Tin Star.

<span class="mw-page-title-main">Julia Hammett-Jamart</span> Australian scholar and filmmaker

Julia Hammett-Jamart is an Australian filmmaker, scholar and educator, based in France. She forged her career in the Australian film industry, working firstly in film and television production, where she directed and produced projects for national broadcast, before expanding her professional engagement to include screen policy and education.