Formerly | Her Look Enterprises LLC |
---|---|
Private | |
Industry | Clothing |
Founded | 2003 |
Founder | Kerry O'Brien |
Headquarters | South Burlington, Vermont |
Area served | International |
Products | Undergarments |
Number of employees | 50 |
Commando is an American underwear company based in Vermont. Founder Kerry O'Brien pioneered "raw cut" undergarments with no seams, elastic or trim on the edges. [1] Commando is reportedly more present at red carpet events [2] such as the Academy Awards and New York Fashion Week than any other underwear brand. [3] The undergarments appear at over 30 New York Fashion Week shows per season. [4]
Kerry O'Brien, former senior vice president for Weber Shandwick, initially founded the company in 2003 when she launched Takeouts, a line of removable bra inserts packaged in Chinese-food-type containers. [5] [3] [6] In 2005, O'Brien introduced her line of "raw cut" undergarments called Commando, named after the phrase "going commando." After the line's launch, it received attention from fashion designers around the country and the company was later renamed Commando. [1]
Initially, O'Brien sold her line to retailers door to door. In the first year of operations, more than 500 stores sold Commando [3] and the company reached $1 million in sales. [7]
O'Brien designs undergarments that do not show under clothing and are made without elastic. [8] [9] Her elastic-free waistband [8] [10] and weighted slip are patented. [4] [11] Commando undergarments led to O'Brien's nomination to serve on the Council of Fashion Designers of America. [5] [12]
Commando products are made with microfiber, [13] [14] seamless, [7] and are raw cut. They are sold online [5] as well as in 1,200 department stores including Bloomingdale's, Neiman Marcus, Nordstrom and Saks Fifth Avenue. [4] [13] [9] Commando is considered to have a wide celebrity following and has been worn by public figures such as Rihanna, Jennifer Lopez, Jessica Alba, Emily Blunt, Emma Watson, Kim Kardashian, Kristen Stewart and Jennifer Lawrence. [15] [16] Fashion stylists and fashion labels that use the brand include Brad Goreski, Prabal Gurung, Lela Rose, Milly, Monique Lhuillier, Tracy Reese, Rodarte and Nicole Miller. [15] [17] [14]
Lingerie is a category of primarily women's clothing including undergarments, sleepwear, and lightweight robes. The specific choice of the word is often motivated by an intention to imply that the garments are alluring, fashionable or both. In a 2015 US survey 75% of women and 26% of men reported having worn sexy lingerie in their lifetime.
Fetish fashion is any style or appearance in the form of a type of clothing or accessory, created to be extreme or provocative in a fetishistic manner. These styles are not usually worn by the majority of people on any regular basis. They are usually made of materials such as leather, latex or synthetic rubber or plastic, nylon, PVC, spandex, fishnet, and stainless steel. Some fetish fashion items include: stiletto heel shoes and boots, hobble skirts, corsets, collars, full-body latex catsuits, stockings, miniskirt, crotchless underwear, diapers, garters, locks, rings, zippers, eyewear, handcuffs, and stylized costumes based on more traditional outfits, such as wedding dresses that are almost completely see-through lace. Fetish fashions are sometimes confused with costuming, because both are usually understood to be clothing that is not worn as the usual wardrobe of people, and are instead worn to create a particular reaction.
Panties are a form of underwear primarily worn by women. Panties can be form-fitting or loose. Typical components include an elastic waistband, a crotch panel to cover the genitalia, and a pair of leg openings that, like the waistband, are often made of elastic. Various materials are used, but are usually chosen to be breathable.
A chemise or shift is a classic smock, or a modern type of women's undergarment or dress. Historically, a chemise was a simple garment worn next to the skin to protect clothing from sweat and body oils, the precursor to the modern shirts commonly worn in Western nations.
Historically a piece of plate armour covering the torso.
A slip is a woman's undergarment worn beneath a dress or skirt. A full slip hangs from the shoulders, usually by means of narrow straps, and extends from the breast to the fashionable skirt length. A half slip hangs from the waist. The word "petticoat" may also be used for half or full slips.
The history of bras is inextricably intertwined with the social history of the status of women, including the evolution of fashion and changing views of the female body.
Briefs are a type of short, snug underwear and swimwear, as opposed to styles where material extends down the thighs.
French knickers are a type of women's underwear or lingerie. The term is predominantly used in the United Kingdom (UK) and Australia to describe a style of underpant that is similar in look to a pair of shorts. French knickers are worn from the hip, concealing some of the upper thigh and all of the buttocks. The garment features an "open leg" style that allows for a more comfortable fit and the straight-cut leg cuffs can be designed with or without trimming. The fabric is often bias cut.
Undergarments or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as undergarments and as outer clothing. If made of suitable material or textile, some undergarments can serve as nightwear or swimsuits, and some are intended for sexual attraction or visual appeal.
The thong is a garment generally used as either underwear or as a swimsuit in some countries. It may also be worn for traditional ceremonies or competitions.
Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest retailer of lingerie in the United States, the brand has struggled since 2016 due to shifting consumer preferences and ongoing controversy surrounding corporate leadership's business practices.
Wearing underwear as outerwear is a fashion trend popularized by celebrities, sports and media. It began as a practical and comfortable variation of clothing, such as the T-shirt and the bikini, but would later become fashion statements that would be controversial and accused of being provocative. 21st century versions include the display of thongs and bras in women's clothing, and the display of underpants under low-slung pants in men. Wearing underwear as outerwear has historical antecedents in the display of undergarments in the sixteenth and seventeenth centuries.
A waist cincher is a belt worn around the waist to make the wearer's waist physically smaller, or to create the illusion of being smaller.
La Perla is an Italian luxury lifestyle company owned by German entrepreneur Lars Windhorst through Sapinda Group.
Depend is a brand of absorbent, disposable underwear and undergarments for people with urinary or fecal incontinence. It is a Kimberly-Clark brand, and positions its products as an alternative to typical adult diapers. Depend is the dominant brand of disposable incontinence garments in the United States with a 49.4 share of the market.
Incontinence underwear is a type of reusable undergarment designed to absorb urine. It provides an alternative to traditional disposable incontinence products, which are often bulky and plastic-based. Due to concerns about the environmental impact of disposable products, incontinence underwear is becoming an alternative to pads. Only recently has the textile technology existed to enable the design and manufacture of reusable products with comparable functionality to a disposable pad or diaper.
Nubian Skin is a lingerie and hosiery brand specializing in ‘nude’ undergarments for women of colour. They are currently based in London. The brand officially launched in October 2014 and offers its garments in four tones: Berry, Cinnamon, Caramel and Café au Lait.
Slick Chicks is a patented adaptive underwear that is designed to empower people with a disability or physical challenge. They feature hook-and-eye fasteners at the waistband, so anyone can seamlessly transition in and out of their clothing, regardless of their physical situation.
Nancy Melcher Diemand (1916-2015) was a fashion designer specializing in lingerie. In 1950, she became the first underwear designer to win a Coty Award.