Commando (company)

Last updated
Commando LLC
Formerly
Her Look Enterprises LLC
Private
IndustryClothing
Founded2003
FounderKerry O'Brien
Headquarters South Burlington, Vermont
Area served
International
ProductsUndergarments
Number of employees
50

Commando is an American underwear company based in Vermont. Founder Kerry O'Brien pioneered "raw cut" undergarments with no seams, elastic or trim on the edges. [1] Commando is reportedly more present at red carpet events [2] such as the Academy Awards and New York Fashion Week than any other underwear brand. [3] The undergarments appear at over 30 New York Fashion Week shows per season. [4]

Contents

History

Kerry O'Brien, former senior vice president for Weber Shandwick, initially founded the company in 2003 when she launched Takeouts, a line of removable bra inserts packaged in Chinese-food-type containers. [5] [3] [6] In 2005, O'Brien introduced her line of "raw cut" undergarments called Commando, named after the phrase "going commando." After the line's launch, it received attention from fashion designers around the country and the company was later renamed Commando. [1]

Initially, O'Brien sold her line to retailers door to door. In the first year of operations, more than 500 stores sold Commando [3] and the company reached $1 million in sales. [7]

O'Brien designs undergarments that do not show under clothing and are made without elastic. [8] [9] Her elastic-free waistband [8] [10] and weighted slip are patented. [4] [11] Commando undergarments led to O'Brien's nomination to serve on the Council of Fashion Designers of America. [5] [12]

Overview

Commando products are made with microfiber, [13] [14] seamless, [7] and are raw cut. They are sold online [5] as well as in 1,200 department stores including Bloomingdale's, Neiman Marcus, Nordstrom and Saks Fifth Avenue. [4] [13] [9] Commando is considered to have a wide celebrity following and has been worn by public figures such as Rihanna, Jennifer Lopez, Jessica Alba, Emily Blunt, Emma Watson, Kim Kardashian, Kristen Stewart and Jennifer Lawrence. [15] [16] Fashion stylists and fashion labels that use the brand include Brad Goreski, Prabal Gurung, Lela Rose, Milly, Monique Lhuillier, Tracy Reese, Rodarte and Nicole Miller. [15] [17] [14]

Related Research Articles

Lingerie

Lingerie is a category of primarily women's clothing including undergarments, sleepwear, and lightweight robes. The specific choice of the word is often motivated by an intention to imply that the garments are alluring, fashionable or both. In a 2015 US survey 75% of women and 26% of men reported having worn sexy lingerie in their lifetime.

Fetish fashion Extreme or provocative clothing

Fetish fashion is any style or appearance in the form of a type of clothing or accessory, created to be extreme or provocative in a fetishistic manner. These styles are not usually worn by the majority of people on any regular basis. They are usually made of materials such as leather, latex or synthetic rubber or plastic, nylon, PVC, spandex, fishnet, and stainless steel. Some fetish fashion items include: stiletto heel shoes and boots, hobble skirts, corsets, collars, full-body latex catsuits, stockings, miniskirt, crotchless underwear, diapers, garters, locks, rings, zippers, eyewear, handcuffs, and stylized costumes based on more traditional outfits, such as wedding dresses that are almost completely see-through lace. Fetish fashions are sometimes confused with costuming, because both are usually understood to be clothing that is not worn as the usual wardrobe of people, and are instead worn to create a particular reaction.

Panties

Panties are a form of underwear primarily worn by women. Panties can be form-fitting or loose. Typical components include an elastic waistband, a crotch panel to cover the genitalia, and a pair of leg openings that, like the waistband, are often made of elastic. Various materials are used, but are usually chosen to be breathable.

Chemise

A chemise or shift is a classic smock, or a modern type of women's undergarment or dress. Historically, a chemise was a simple garment worn next to the skin to protect clothing from sweat and body oils, the precursor to the modern shirts commonly worn in Western nations.

Corselet

Historically a piece of plate armour covering the torso.

Slip (clothing)

A slip is a woman's undergarment worn beneath a dress or skirt. A full slip hangs from the shoulders, usually by means of narrow straps, and extends from the breast to the fashionable skirt length. A half slip hangs from the waist. The word "petticoat" may also be used for half or full slips.

History of bras

The history of bras is inextricably intertwined with the social history of the status of women, including the evolution of fashion and changing views of the female body.

Briefs

Briefs are a type of short, snug underwear and swimwear, as opposed to styles where material extends down the thighs.

French knickers are a type of women's underwear or lingerie. The term is predominantly used in the United Kingdom (UK) and Australia to describe a style of underpant that is similar in look to a pair of shorts. French knickers are worn from the hip, concealing some of the upper thigh and all of the buttocks. The garment features an "open leg" style that allows for a more comfortable fit and the straight-cut leg cuffs can be designed with or without trimming. The fabric is often bias cut.

Undergarment

Undergarments or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as undergarments and as outer clothing. If made of suitable material or textile, some undergarments can serve as nightwear or swimsuits, and some are intended for sexual attraction or visual appeal.

Thong Garment generally worn as either underwear or as a swimsuit in some countries

The thong is a garment generally used as either underwear or as a swimsuit in some countries. It may also be worn for traditional ceremonies or competitions.

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Underwear as outerwear Fashion trend

Wearing underwear as outerwear is a fashion trend popularized by celebrities, sports and media. It began as a practical and comfortable variation of clothing, such as the T-shirt and the bikini, but would later become fashion statements that would be controversial and accused of being provocative. 21st century versions include the display of thongs and bras in women's clothing, and the display of underpants under low-slung pants in men. Wearing underwear as outerwear has historical antecedents in the display of undergarments in the sixteenth and seventeenth centuries.

Waist cincher

A waist cincher is a belt worn around the waist to make the wearer's waist physically smaller, or to create the illusion of being smaller.

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Depend is a brand of absorbent, disposable underwear and undergarments for people with urinary or fecal incontinence. It is a Kimberly-Clark brand, and positions its products as an alternative to typical adult diapers. Depend is the dominant brand of disposable incontinence garments in the United States with a 49.4 share of the market.

Incontinence underwear is a type of reusable undergarment designed to absorb urine. It provides an alternative to traditional disposable incontinence products, which are often bulky and plastic-based. Due to concerns about the environmental impact of disposable products, incontinence underwear is becoming an alternative to pads. Only recently has the textile technology existed to enable the design and manufacture of reusable products with comparable functionality to a disposable pad or diaper.

Nubian Skin is a lingerie and hosiery brand specializing in ‘nude’ undergarments for women of colour. They are currently based in London. The brand officially launched in October 2014 and offers its garments in four tones: Berry, Cinnamon, Caramel and Café au Lait.

Slick Chicks is a patented adaptive underwear that is designed to empower people with a disability or physical challenge. They feature hook-and-eye fasteners at the waistband, so anyone can seamlessly transition in and out of their clothing, regardless of their physical situation.

Nancy Melcher

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References

  1. 1 2 Will Lindner (November 2013). "Lingerie that hasn't stayed hidden". Business People-Vermont. Retrieved May 18, 2016.
  2. Elyssa Goodman (February 26, 2016). "The Underwear Every Celebrity Wears on the Red Carpet". Who What Wear. Archived from the original on May 22, 2016. Retrieved May 18, 2016.
  3. 1 2 3 Caroline Tell (February 20, 2015). "What Lies Beneath That Oscars Outfit?". The New York Times. Retrieved May 18, 2016.
  4. 1 2 3 Lynn Monty (May 1, 2014). "Who says undergarments need to tug and bind?". Burlington Free Press. Retrieved May 18, 2016.
  5. 1 2 3 Kim MacQueen (September 5, 2012). "For One Vermont Company, "Going Commando" Means Success". Seven Days. Retrieved May 18, 2016.
  6. Hayley Kaufman (July 16, 2009). "Under achiever". Boston.com. Retrieved May 18, 2016.
  7. 1 2 Amanda Robb. "The Rewards of Going Commando". More. Archived from the original on April 5, 2016. Retrieved May 18, 2016.
  8. 1 2 Jamie Feldman (September 24, 2014). "From Finance To Fashion Week, One Woman's Path In Pursuit Of Good Underwear". Huffington Post. Retrieved May 18, 2016.
  9. 1 2 Taylor Mallory (May 20, 2013). "Kerry O'Brien - Founder, Her Look Enterprises". Little Pink Book. Retrieved May 18, 2016.
  10. Mosha Lundstrom Halbert (April 24, 2015). "Commando: The Hosiery That's Shaping Celebrities". Footwear News. Retrieved May 18, 2016.
  11. "Patents by Inventor Kerry K. O'Brien". Justia. Retrieved May 18, 2016.
  12. Aria Hughes (May 20, 2015). "Commando Marks 10 Years". WWD. Retrieved May 18, 2016.
  13. 1 2 Gina Bullard (May 12, 2014). "Lingerie built for style and comfort". WCAX. Retrieved May 18, 2016.
  14. 1 2 Julie Ma (September 4, 2013). "The Underwear Hiding Under Fashion Week Outfits". NY Magazine. Retrieved May 18, 2016.
  15. 1 2 Dena Silver (February 13, 2015). "Intimates Appeal: Meet Commando's Kerry O'Brien". Fashion Week Daily. Retrieved May 18, 2016.
  16. Sarah Wailak (February 26, 2015). "6 Stars Who Went Commando on the Red Carpet". Popsugar. Retrieved May 18, 2016.
  17. Hayley Phelan (February 12, 2015). "Go Commando: The Secret Weapon Behind NYFW's Best Looks". Elle. Retrieved May 18, 2016.