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An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which includes advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, Interpublic Group of Companies, and Omnicom. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris.
Business action on climate change includes a range of activities relating to climate change, and to influencing political decisions on climate change-related regulation, such as the Kyoto Protocol. Major multinationals have played and to some extent continue to play a significant role in the politics of climate change, especially in the United States, through lobbying of government and funding of climate change deniers. Business also plays a key role in the mitigation of climate change, through decisions to invest in researching and implementing new energy technologies and energy efficiency measures.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Dentsu International is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu. Its principal services are communications strategy through digital creative execution, media planning and buying, sports marketing and content creation, brand tracking and marketing analytics. It is organised into ten main divisions: Carat, Dentsu, Dentsu media, mcgarrybowen, Merkle, Fountainhead MKTG, Posterscope, Isobar, Soap Creative, iProspect and Vizeum. Dentsu Aegis Network manages all the Dentsu inc. owned businesses outside the Japan market, which includes the former Aegis Group business that it acquired in 2013. It also includes 360i, Amplifi, Amnet, BJL, Grip Limited, The StoryLab, Data2Decisions, Mitchell Communications, Cardinal Path and psLIVE. It has 66,000 people across 143 countries.
Edelman is an American public relations and marketing consultancy firm, founded in 1952 by, and named after, Daniel Edelman. It is currently run by his son Richard Edelman. As of 2022, it is the largest public relations firm in the world by revenue, with around 6,000 employees.
Account planning brings the focus on the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planning. The discipline and its tools and techniques help to build unique directions, propositions and communications concepts across advertising and marketing channels. The Account Planner, or simply Planner, has a role to identify and empathise with the target market and utilise multiple types of data to unlock insight that creates value between the consumer, the brand and the category of Product (business) or service. The thoughts and observations are construed into a value proposition and make up a document, often called a Creative Brief, that is used to create and inspire advertising campaigns and other marketing communications.
WE Communications and commonly known as WE is a global public relations and integrated marketing communications firm often associated with its largest client, Microsoft. The firm was founded in 1983 by Melissa Waggener Zorkin.
Mojo was an Australian advertising agency formed in Sydney by Alan Morris ("Mo") and Allan Johnston ("Jo") in 1979. Its lineage can today be traced to the Australian offices of Publicis, an Australian subsidiary of the French multinational advertising and communications company holding Publicis Groupe. Those offices traded as Publicis Mojo from the late 1990s until 2016.
SMART is an independent Australian advertising agency with offices in Sydney, Melbourne and Brisbane. SMART was launched in 2000 as a boutique creative agency. Over the next decade the business grew to become Australia's largest independent agency and was described by AdNews Magazine as "one of the best known independent advertising agency success stories in the country". SMART's founders created the most awarded campaign in the history of the Cannes Lions International Festival of Creativity, Dumb Ways to Die.
Frank PR is a consumer public relations agency based in Farringdon, London.
Real Chemistry, formerly known as W2O Group, is a global health innovation company based in San Francisco, California. It was founded by Jim Weiss in 2001 and originally named WeissComm Partners.
Public relations is a term that refers to the management of communication between an entity such as an organization or a celebrity, and external actors such as customers or clients. It is concerned with reputation building, and is often considered to be a subset to marketing, advertising, or corporate communication.
Allan "Jo" Johnston is an Australian advertising creative executive and copywriter who was successful as a jingle writer, particularly in the 1970s and 1980s. He was born in Adelaide, Australia. Together with his long-time business partner Alan Morris, he formed the Australian advertising agency Mojo which enjoyed much Australian and some international success in the 1980s and whose name survived until 2016 as Publicis Mojo, the Australian subsidiary of the French multinational advertising and communications company holding Publicis Groupe.
Mumbrella is an Australian marketing and media industry news website. It was started in December 2008 by Tim Burrowes, and has since gone on to become a popular source for news, analysis and commentary on the advertising, PR, and media industries. As of 2021 its parent company is Focal Attractions.
MullenLowe Group is a global integrated marketing communications network headquartered in London. It is a part of the Interpublic Group of Companies (IPG), and consists of four divisions: MullenLowe, MullenLowe Comms, Mediahub, and MullenLowe Profero.
Bastion is a global marketing and advisory company headquartered in the Melbourne, Australia suburb of Richmond, Victoria. It is reportedly the largest independent marketing and communications group in Australia, and was founded in 2009 by former professional Australian rules footballer Fergus Watts. Watts serves as the company's executive chairman.
Jamie Henn is a US climate activist and founder and director of Fossil Free Media, a nonprofit media lab that supports the movement to end fossil fuels. Fossil Free Media is the home of Clean Creatives, a campaign pressuring public relations and advertising companies to quit working with fossil fuel companies. Henn is the co-founder and former Strategic Communications Director of 350.org, the international climate campaign.
References
- ↑ Giuliani, Jasmine (March 22, 2021). "Members of the creative community taking a stand against fossil fuels". Marketing Mag. Retrieved December 1, 2021.
- ↑ Ward, Miranda (November 29, 2021). "Australia's ad industry accused of hindering climate action". Australian Financial Review. Retrieved December 1, 2021.
- ↑ Noble, Belinda (November 12, 2021). "Why we need Climate Comms Champions". Mumbrella. Retrieved December 1, 2021.
- ↑ MacDonald, Anna (November 30, 2021). "Report asks agencies to drop fossil fuel clients to keep staff". Mumbrella. Retrieved December 1, 2021.
- ↑ Jaspan, Callum (September 27, 2021). "Global report puts Australian agencies on notice for fossil fuel work". Mumbrella. Retrieved December 1, 2021.
- ↑ Corbett, Jessica (September 21, 2021). "Top Ad and PR Firms Exposed for Helping Big Oil Greenwash Their Climate Destruction". Common Dreams. Retrieved December 1, 2021.
