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Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities.
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public. The corporate identity is typically visualized by branding and with the use of trademarks, but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to build and maintain company identity.
Investor relations (IR) is a "strategic management responsibility that is capable of integrating finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company's securities achieving fair valuation." as defined by National Investor Relations Institute (NIRI). IR is also function to assess the impact of a company actions on the company's position in the capital markets.
Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation. The growth of the internet and social media led to growth of reputation management companies, with search results as a core part of a client's reputation. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search engine results.
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising. Mass communication, unlike interpersonal communication and organizational communication, focuses on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content and information that is being mass communicated persuades or affects the behavior, attitude, opinion, or emotion of people receiving the information.
Internal communications (IC) is the function responsible for effective communications among participants within an organization. The scope of the function varies by organization and practitioner, from producing and delivering messages and campaigns on behalf of management, to facilitating two-way dialogue and developing the communication skills of the organization's participants.
The USC Annenberg School for Communication and Journalism comprises a School of Communication and a School of Journalism at the University of Southern California (USC). Starting July 2017, the school's Dean is Willow Bay, succeeding Ernest J. Wilson III. The graduate program in Communication is consistently ranked first according to the QS World University Rankings.
Corporate communication(s) is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating a favourable point of view among stakeholders on which the company depends. It is the messages issued by a corporate organization, body or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethics.
The public relations officer (PRO) or chief communications officer (CCO) or corporate communications officer is a C-suite level officer responsible for communications, public relations, and/or public affairs in an organization. Typically, the CCO of a corporation reports to the chief executive officer (CEO). The CCO may hold an academic degree in communications. A Public Relations Officer has a positive public opinion of an organization and increased brand knowledge as their first concern. They access and monitor their client's online presence to prepare the right message to convey. They can also coach clients on the importance of self-image and how to communicate with the media. A Public Relations Officer aims to positively handle and communicate information internally and externally.
Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communication is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat. The communication scholar Timothy Coombs defines crisis as "the perception of an unpredictable event that threatens important expectancies of stakeholders and can seriously impact an organization's performance and generate negative outcomes" and crisis communication as "the collection, processing, and dissemination of information required to address a crisis situation."
The International Association of Business Communicators (IABC) is a global network of communications professionals.
The European Association of Communication Directors (EACD) is a multi-field network for communication professionals across Europe. The EACD was founded in Brussels in November 2006 by over 100 in-house communicators from 23 countries. As of March 2015 it counts over 2,300 members. It organises regular regional debates across Europe on topics related to communications, and has subsets of working groups where members discuss specific issues arising from their work.
Professional communication is a sub-genre found within the study of communications. This subset encompasses written, oral, visual, and digital communication within a workplace context. It is based upon the theory of professional communications, which is built on the foundation that for an organization to succeed, the communication network within must flow fluently. The concepts found within this sub-set aim to help professional settings build a foundational communication network to better steady the flow of operations and messages from upper-level management. The second part of professional communication can also aim and assist to help within the public relations department of a particular company or organization, as these messages might be delivered to those unfamiliar with the organization or the general public.
SOLDIER Magazine, the official monthly publication of the British Army, is produced by an in-house team and published by the Ministry of Defence. It strives to offer an effective means of communication aimed primarily at junior ranks but also of interest to all ranks of the British Army, cadets and the wider military community, including veterans and members of the public with an interest in militaria.
The Religion Communicators Council is an American nonprofit organization representing marketing, communications and public relations officers from 60 different faith-based institutions in the United States. Founded in 1929 as the Religious Publicity Council, it changed its name to the National Religious Publicity Council in 1949, the Religious Public Relations Council in 1963, and became the Religion Communicators Council in 1998. It was originally focused on communications needs for Christian organizations, but in 1970 it expanded its membership to all religious faiths.
College Sports Communicators (CSC) is a membership association for all strategic, creative and digital professionals working in intercollegiate athletics across all levels for colleges, universities and conferences across the United States and Canada. CSC provides year-round leadership, community, professional development, recognition and advocacy for its more than 4,100 members. The organization focused primarily on sports information directors before expanding during the 2022-23 academic year.
Public relations is a term that refers to the management of communications between an entity such as an organization or a celebrity, and stakeholders, internal or external, such as investors, employees, communities, customers or clients. It is concerned with reputation building, and is often considered to be a subset to marketing, advertising, or corporate communications.
CorpComms is a monthly trade magazine targeted at the in-house communicator. Published in London, it is distributed throughout the UK and internationally.
Maxim Behar is a Bulgarian businessman of Jewish descent. He is the CEO and Chairman of the Board of M3 Communications Group, Inc, a public relations and public affairs company and a Hill+Knowlton Strategies partner since 2000. Behar is also president of the International Communications Consultancy Organization, board member of PR Museum in New York, and a frequent speaker at national and international events. He is also Chairman of the Board of World Communications Forum in Davos.
The Golden World Awardsfor Excellence in PR is an annual global awards ceremony organised by the International Public Relations Association to recognise public relations achievements around the world. Established in 1990, the Golden World Awards has 37 categories of In-house and Agency entries judged separately, and honours the overall highest standards of each year with the IPRA Grand Prix for Excellence. There is also a special Global Contribution Award for an entry meeting one of the UN's 17 Sustainable Development Goals.
References
- ↑ "Rebecca Richmond | Melcrum | Effective internal communication". Archived from the original on 2013-05-14. Retrieved 2013-07-09.
- ↑ Archived 2010-04-04 at the Wayback Machine Digital Impact Awards recognise excellence in digital communication, Communicate magazine, March 2010