Concept-Driven Strategy represents a methodology for formulating business strategies that prioritize the creation, refinement, and execution of innovative concepts aimed at establishing distinctive value propositions and competitive edges. This strategic framework motivates organizations to transcend conventional market limits, question established norms, and investigate fresh ideas and possibilities. [1]
The essential elements of a Concept-Driven Strategy encompass:
Focusing on concepts rather than isolated facts allows for deeper comprehension and application of knowledge. This approach emphasizes grasping underlying principles and frameworks, enabling learners and professionals to adapt ideas to varied contexts instead of merely memorizing information.
Encouraging critical thinking involves fostering the ability to analyze, evaluate, and synthesize information. It helps individuals question assumptions, identify biases, and make informed decisions, enhancing problem-solving skills across diverse scenarios.
Adopting an interdisciplinary perspective promotes the blending of insights from multiple fields to address complex problems. This method encourages creativity, broadens understanding, and leads to innovative solutions that draw from diverse areas of expertise. [2]
By concentrating on these elements, organizations can promote innovation, differentiation, adaptability, and employee involvement, ultimately resulting in enduring competitive advantages. In conclusion, a Concept-Driven Strategy is a business strategy formulation approach that highlights the importance of generating, developing, and implementing innovative concepts to forge unique value propositions and competitive advantages. This methodology encourages organizations to look beyond traditional market confines and pursue new ideas and opportunities, thereby fostering innovation, differentiation, adaptability, and employee engagement. [2]
Much of the strategic management literature evolves Peter Drucker's call for corporations to start the strategic management process by producing a statement of purpose, mission and objectives. This has been transformed into a call to start with a vision, mission and objectives statement. There is an alternative approach which focuses on the statement of purpose or intent. Drucker's example of such a statement for a commercial corporation was to state that the corporation's purpose was to create customers. That is, it was going to use the concept of 'customer creation' to coordinate and organise the cognition or mindset of those that worked for the organisation. This was why the corporation existed. Having one concept is now thought to be insufficient[ citation needed ]. George Armitage Miller's modified The Magical Number Seven, Plus or Minus Two and dialectic suggests a handful of concepts under tension would be preferable.[ original research? ]
The statement of purpose, statement of intent or concept-driven approach to strategy formulation therefore focuses on setting and enacting a set strategic concepts. If a participatory approach is being used these concepts will be acquired through a process of collaboration with stakeholders. Once agreed the strategic concepts can be used to coordinate activities and act as a set of decision making criteria. The set of concepts that make up the Statement of Intent is then used to make sense of an unpredictable future across an organisation in a coordinated manner. [3] [4]
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Linguistic pragmatism argues that our prior conceptions interpret our perception (sensory inputs). These conceptions are represented by concepts like running, smiling, justice, reasoning and agility. They are patterns of activity, experienced in our past and remembered. They can be named by those with language and so shared. [5] [6] [7] [8] [9] [10] [11] [12] [13] [14] [15] [16]
Bagginni explains pragmatic concepts using the classic example of whether the earth is flat or round. [17]
"...if we treat the world as if these concepts do exist then we find we can manipulate the world and make things work much better. The point about this is that you cannot just choose any concept. What is useful is not just on our whim to choose. [A concept is] a better concept for looking at the world because it works much better than others. You don't have to worry, as some British philosophers have thought that if you go down the pragmatic route that you might believe the world is flat because [that fits best with our sensory input]. Ultimately it isn't useful to believe that the world is flat. All sorts of things won't work if you construct your view in that way. These concepts are tools for helping us manipulate the world and some work better than others."
— Julian Baggini, (aired 2005) Editor of The Philosophers' Magazine.
Another example would be that we can think of the war in Iraq differently by reflecting off the concepts of oil security, Imperialism, aggressive capitalism, liberation or democracy. The concept-driven approach to strategy formulation involves setting and using a set of linguistic pragmatic concepts. [18]
The steps to formulating a participatory concept-driven strategy are:
Concept-driven strategy is the name given to a number of similar strategic thinking approaches.
Generally, the term 'concept-driven' is used to encourage a focus on the 'concepts' being used. [20] [21] See Concept learning or Management Concepts. [22]
Some organizations produce a 'statement of intent' with little thought as to the concepts it contains. [23] [24] [25] However, if it is a short list of concepts, high level objectives, principles, priorities or frames, then concept-driven strategy offers a philosophical basis for these statements.
Some organizations produce a 'strategic principles' [26] [27] statement which again is similar to a statement of intent and the same applies about the concepts approach offering a philosophical basis. The term 'strategic priorities' or 'strategic values' are often used in the same way as strategic principles.
The literature about 'corporate purpose' [28] [29] is also similar to that of strategic intent. Sometimes, purpose refers to present actions and intent to future ones. If purpose is expressed as a set of concepts, then the concepts approach again provides some philosophical basis.
There is a connection between 'systems thinking' [30] and concept-driven strategy. The Churchman/Ackoff stream of systems thinking was interested in a developing generic system of concepts for thinking about problems. Rather than a generic set of concepts, the concept-driven approach uses whatever concepts stakeholders think work best for the future of their organization.
There is a military planning approach called 'concept-led'. [31] [32] [33] The military-like leadership seems to have moved the concepts from being drivers to be leaders. There seems to be very little difference otherwise.
In turbulent environments, concepts are thought 'more flexible than objectives' (goals, targets) as they provide why certain actions are preferable. The purpose and intent literature likes to distinguish itself from the objectives literature by saying purpose and intent provide the reasons for (why change), the driver for change. Objectives are where you end up. In complex dynamic situations, there may be many acceptable end points, many of which cannot be anticipated by planners. Arguably the only objective is to survive. How is explained in the statement of intent.
Perhaps strangely, there is a connection between 'metaphor', metaphoric criticism, or conceptual metaphor and concept-driven strategy. Pragmatic concepts are not images but most concepts relate to metaphors. For example, to say an organization is like a machine, with cogs, or like an adaptive organism, is to use the concepts of machine and organism to reflect on organizations. Much of what has been written about the usefulness of metaphors in planning applies to concepts. [34]
The term 'strategic frames' is not common given the extensive literature on frame analysis but frames and pragmatic concepts seem to be very similar. Amos Tversky defines a frame as a conception of outcomes.
The system of strategic concepts listed in a statement of intent, purpose, principles, frames or conceptual metaphor are organizing principle(s). [35]
Also, as Karl Weick explains sensemaking as the process of conceptualising problems, concept-driven strategy might be thought of as a pragmatic means of sensemaking a strategy. [36]
Strategy is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. In the sense of the "art of the general", which included several subsets of skills including military tactics, siegecraft, logistics etc., the term came into use in the 6th century C.E. in Eastern Roman terminology, and was translated into Western vernacular languages only in the 18th century. From then until the 20th century, the word "strategy" came to denote "a comprehensive way to try to pursue political ends, including the threat or actual use of force, in a dialectic of wills" in a military conflict, in which both adversaries interact.
Strategic planning is an organization's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals.
In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision-making in the context of complex environments and competitive dynamics. Strategic management is not static in nature; the models can include a feedback loop to monitor execution and to inform the next round of planning.
A balanced scorecard is a strategy performance management tool – a well-structured report used to keep track of the execution of activities by staff and to monitor the consequences arising from these actions.
In planning and policy, a wicked problem is a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize. It refers to an idea or problem that cannot be fixed, where there is no single solution to the problem; and "wicked" denotes resistance to resolution, rather than evil. Another definition is "a problem whose social complexity means that it has no determinable stopping point". Moreover, because of complex interdependencies, the effort to solve one aspect of a wicked problem may reveal or create other problems. Due to their complexity, wicked problems are often characterized by organized irresponsibility.
The Natural Step is a non-profit, non-governmental organisation founded in Sweden in 1989 by scientist Karl-Henrik Robèrt. The Natural Step is also used when referring to the partially open source framework it developed. Following publication of the Brundtland Report in 1987, Robèrt developed The Natural Step framework, setting out the system conditions for the sustainability of human activities on Earth; Robèrt's four system conditions are derived from a scientific understanding of universal laws and the aspects of our socio-ecological system, including the laws of gravity, the laws of thermodynamics and a multitude of social studies.
A lesson plan is a teacher's detailed description of the course of instruction or "learning trajectory" for a lesson. A daily lesson plan is developed by a teacher to guide class learning. Details will vary depending on the preference of the teacher, subject being covered, and the needs of the students. There may be requirements mandated by the school system regarding the plan. A lesson plan is the teacher's guide for running a particular lesson, and it includes the goal, how the goal will be reached and a way of measuring how well the goal was reached.
Operational Excellence (OE) is the systematic implementation of principles and tools designed to enhance organizational performance, and create a culture focused on continuous improvement. It is intended to enable employees to identify, deliver, and enhance the flow of value to customers. Common frameworks associated with operational excellence include: lean management and Six Sigma, which emphasize efficiency, waste reduction, and quality improvement. Organizations that adopt these practices may report increased customer satisfaction and operational efficiency.
Strategic thinking is a mental or thinking process applied by an individual in the context of achieving a goal or set of goals. As a cognitive activity, it produces thought.
Strategic communication is the purposeful use of communication by an organization to reach a specific goal. Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication. The modern process features advanced planning, international telecommunications, and dedicated global network assets. Targeted organizational goals can include commercial, non-commercial, military business, combat, political warfare and logistic goals. Strategic communication can either be internal or external to the organization. The interdisciplinary study of strategic communications includes organizational communication, management, military history, mass communication, PR, advertising and marketing.
Enterprise systems engineering (ESE) is the discipline that applies systems engineering to the design of an enterprise. As a discipline, it includes a body of knowledge, principles, and processes tailored to the design of enterprise systems.
Organizational ethics is the ethics of an organization, and it is how an organization responds to an internal or external stimulus. Organizational ethics is interdependent with the organizational culture. Although it is to both organizational behavior and industrial and organizational psychology as well as business ethics on the micro and macro levels, organizational ethics is neither organizational behavior nor industrial and organizational psychology, nor is it solely business ethics. Organizational ethics express the values of an organization to its employees and/or other entities irrespective of governmental and/or regulatory laws.
Interactive planning is a concept developed by Russell L. Ackoff, an American theorist, early proponent of the field of operations research and recognized as the pioneer in systems thinking. Interactive planning forwards the idea that in order to arrive at a desirable future, one has to create a desirable present and create ways and means to resemble it. One of its unique features is that development should be ideal-oriented. Interactive planning is unlike other types of planning such as reactive planning, inactive planning, and preactive planning.
Stakeholder management is the managing of stakeholders of a project, programme, or activity. A stakeholder is any individual, group or organization that can affect, be affected by, or perceive itself to be affected by a programme.
The philosophy of accounting is the conceptual framework for the professional preparation and auditing of financial statements and accounts. The issues which arise include the difficulty of establishing a true and fair value of an enterprise and its assets; the moral basis of disclosure and discretion; the standards and laws required to satisfy the political needs of investors, employees and other stakeholders.
ISO 31000 is a set of international standards for risk management. It was developed in November 2009 by International Organization for Standardization. The goal of these standards is to provide a consistent vocabulary and methodology for assessing and managing risk, resolving the historic ambiguities and differences in the ways risk are described. The standards were designed to fit into an integrated management system.
Strategic alignment is a process that ensures an organization's structure, use of resources support its strategy. "In its simplest form, organizational strategic alignment is lining up a business' strategy with its culture." Successful outcomes also require an awareness of the wider environment, regulatory issues and technological change. Strategic alignment contributes to improved performance by optimizing the operation of processes/systems, and the activities of teams and departments. Goal-setting theory supports the relevance of clear, measurable operational objectives that can be linked to superordinate goals. This helps ensure resources are used effectively.
Organizational Information Theory (OIT) is a communication theory, developed by Karl Weick, offering systemic insight into the processing and exchange of information within organizations and among its members. Unlike the past structure-centered theory, OIT focuses on the process of organizing in dynamic, information-rich environments. Given that, it contends that the main activity of organizations is the process of making sense of equivocal information. Organizational members are instrumental to reduce equivocality and achieve sensemaking through some strategies — enactment, selection, and retention of information. With a framework that is interdisciplinary in nature, organizational information theory's desire to eliminate both ambiguity and complexity from workplace messaging builds upon earlier findings from general systems theory and phenomenology.
Management accounting principles (MAP) were developed to serve the core needs of internal management to improve decision support objectives, internal business processes, resource application, customer value, and capacity utilization needed to achieve corporate goals in an optimal manner. Another term often used for management accounting principles for these purposes is managerial costing principles. The two management accounting principles are:
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