Conductor provides enterprise software for analyzing search performance, competitor benchmarking, website monitoring, and on-site content optimization. This includes measurement of brand presence, mentions, and citations in AI-powered search and answer results from large language models (LLMs) and AI search features.[1][2][3][4]
Conductor was established in New York City in 2006 by Jeremy HurDuboys and Seth Besmertnik.[7][8]
In 2012, Conductor ranked 38th on the Inc. 5000 list of U.S. companies and raised $20 million in financing.[7][9] The company expanded in 2014 with the opening of an office in San Francisco. In 2015, Conductor raised a $27 million Series D round of funding, with Seth Besmertnik as CEO.
In 2016, Conductor introduced Insight Stream, a solution that combines data from multiple marketing technologies, including Deepcrawl, Dragon Metrics, and Google Search Console, into a single stream.[10]
In 2018, it was announced that WeWork would acquire Conductor.[11][12] The company later spun off from WeWork in 2019 and became an independent employee-owned organization.[13][14][14][15][16][17]
In 2022, Conductor acquired ContentKing, a real-time SEO monitoring platform, following a $150 million funding round.[18] In 2023, the company acquired Searchmetrics for undisclosed terms.[19]
Products
Conductor offers enterprise software for AI-powered search and answer results, search engine optimization, website monitoring, content optimization, and data access and integration.
The company’s products include:
Conductor Intelligence, which focuses on analyzing search performance, competitor benchmarking, and content performance across organic and AI-powered search.
Conductor Creator, which supports content research and optimization workflows related to answer engine optimization and search engine optimization.
Conductor Monitoring, which focuses on website monitoring and technical SEO, including tracking site changes and performance issues.
Conductor Data, which provides access to search and content performance data for reporting, analysis, and integration with other systems.
The Conductor Foundation
The Conductor Foundation, the philanthropic branch of Conductor, aims to provide annual grants to mission-based organizations that include access to the company's technology and support with digital marketing.[20][21]
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