Conductor (company)

Conductor

Company type	Private
Industry	Digital marketing
Headquarters	New York City, New York
Website	conductor.com

Conductor provides enterprise software for analyzing search performance, competitor benchmarking, website monitoring, and on-site content optimization. This includes measurement of brand presence, mentions, and citations in AI-powered search and answer results from large language models (LLMs) and AI search features. ^{[1] [2] [3] [4]}

Founded in 2006, Conductor began as a marketing services company. In 2010, Conductor launched its cloud-based software platform, which supports Answer Engine Optimization (AEO), Search Engine Optimization (SEO) and content marketing. ^{[5] [6]}

Insight Stream

In 2016, Conductor introduced Insight Stream, a solution that combines data from multiple marketing technologies, including Deepcrawl, Dragon Metrics, and Google Search Console, into a single stream. ^[7]

The Conductor Foundation

The Conductor Foundation, the philanthropic branch of Conductor, aims to provide annual grants to mission-based organizations that include access to the company's technology and support with digital marketing. ^{[8] [9]}

History

Conductor was established by Jeremy hurDuboys and Seth Besmertnik in New York City in 2006. ^{[10] [11]}

In 2012, the company was 38th on the Inc. 500 list of US companies, and received $20 million in financing. ^{[10] [12]}

In 2014, the company opened an office in San Francisco. In February 2015, Conductor received a $27 million Series D round of funding, with Seth Besmertnik as CEO.

In March 2018, it was announced that WeWork was acquiring Conductor. ^{[13] [14]} On December 12, 2019, it was announced that Conductor would become an independent employee-owned company after spinning off from WeWork. ^{[15] [16] [16] [17] [18] [19]}

On February 16, 2022, Conductor acquired ContentKing, a real-time SEO monitoring platform, after securing $150 million in funding. ^[20]

On February 7, 2023, Conductor acquired Search Metrics for undisclosed terms. ^[21]

References

1. Playing to Win: How Gamification Helped Boost This Company's Sales
2. Conductor Platform Website
3. "Enterprise SEO Platform & Content Marketing Software". Conductor. Retrieved 2021-03-04.
4. Critic, C. M. S. (2025-07-01). "Conductor AI 'Revs Up' Brand Discoverability in Generative AI Answer Engines". CMS Critic. Retrieved 2025-12-18.
5. Conductor Proves Web Presence Management Is A Real Thing
6. Content & SEO technology with proven workflows that guide you to revenue
7. Conductor adds Insight Stream to its Searchlight platform
8. The Conductor Foundation Homepage
9. The Conductor Foundation Now Accepting Applicants for 2013 SEO Grant
10. Conductor provides search engine optimization measurement and optimization tools.
11. Best Places to Work 2013
12. Some say the SEO industry is dying – Conductor bags $20m to try and “transform it”
13. "WeWork acquires SEO and marketing company Conductor – TechCrunch". beta.techcrunch.com. Retrieved 2018-03-08.
14. WeWork. "WeWork + Conductor". WeWork. Retrieved 2018-03-08.
15. "WeWork Sells Conductor Unit Back to the Founder". Bloomberg.com. 2019-12-12. Archived from the original on 2019-12-12. Retrieved 2019-12-13.
16. "Conductor execs buy their company back from WeWork". TechCrunch. Retrieved 2019-12-13.
17. Besmertnik, Seth (2019-12-12). "From We to Us: A Company of 250+ Co-Founders". www.linkedin.com. Retrieved 2020-11-22.
18. "WeWork sells Conductor back to co-founder Seth Besmertnik". CNBC. 2019-12-12. Retrieved 2019-12-13.
19. "SEO Software for Marketing Agency" . Retrieved 2021-07-09.
20. Southern, Matt G. (February 16, 2022). "Conductor Acquires ContentKing To Offer Real-time SEO Monitoring". Search Engine Journal. Retrieved September 22, 2022.
21. Goodwin, Danny (2023-02-07). "Conductor acquires Searchmetrics in big enterprise SEO merger". Search Engine Land. Retrieved 2025-12-18.