Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
A backlink is a link from some other website to that web resource. A web resource may be a website, web page, or web directory.
Netconcepts was a web marketing and web development agency founded by Stephan Spencer and headquartered in Madison, Wisconsin. Netconcepts specialized in SEO for Fortune 500 ecommerce companies and major media brands. Netconcepts was acquired in January 2010 by Covario, which was then the nation's largest independent SEM and SEO solutions provider, offering both software and marketing services for paid and organic search management. Covario was itself acquired in 2014 by Dentsu Aegis, a multinational media and digital marketing communications company.
Bloomreach is a cloud-based e-commerce experience platform and B2B service specializing in marketing automation, product discovery, and content management systems. The company, founded in 2009 by Raj De Datta and Ashutosh Garg, is headquartered in Mountain View, California.
HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.
Fandom is a wiki hosting service that hosts wikis mainly on entertainment topics. The privately held, for-profit Delaware company was founded in October 2004 by Wikipedia co-founder Jimmy Wales and Angela Beesley. Fandom was acquired in 2018 by TPG Inc. and Jon Miller through Integrated Media Co.
Fiverr is an Israeli multinational online marketplace for freelance services. Fiverr's platform connects freelancers (sellers) to people or businesses looking to hire (buyers), encouraging a wide range of services in a free market. Fiverr takes its name from the $5 asking price attached to all tasks when the company was founded in 2010 in Tel Aviv, though many sellers now charge more.
InMobi is an Indian multinational technology company, based in Bangalore. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.
ScribbleLive was a content cloud provider used by brands, sports, and media companies. It was based in Toronto.
Covario, Inc. was an American search marketing agency and technology firm based in San Diego, California. The company specialized in international search engine marketing services and provided software tools for SEO, paid search, social media marketing, analytics, and local search optimization. Its customer base included technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods organizations. Covario was acquired by the Dentsu Aegis Network in September 2014, and combined with iProspect, the network's performance marketing arm, in early 2015.
Optimizely is an American company that provides digital experience platform software as a service. Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce.
ReachLocal, Inc. (ReachLocal), a divisions of Gannett, was a provider of digital marketing solutions to businesses in the United States, Canada, Australia, and New Zealand. ReachLocal now operates as LocaliQ in the United States, Canada and the United Kingdom.
Recruitment marketing refers to the inbound strategies and tactics an organization uses to find, attract, engage, and nurture talent before they apply for a job, also called the pre-applicant phase of talent acquisition. It is the practice of promoting the benefits and value of working for an employer in order to recruit talent. It is analogous in many ways to corporate marketing, and is extremely similar to employer branding except recruitment marketing relates to trackable initiatives that drive awareness, engagement and conversion of applicants versus someone's impression of working at a company. Of course others see employer branding as a subset of recruitment marketing, in addition to extending the reach and exposure of career opportunities through search engine optimization (SEO), building and nurturing candidate relationships through talent communities, and the management of messaging and advertising of talent acquisition efforts.
Stephan Spencer is a three-time author under the O'Reilly Media brand, search engine optimization (SEO) expert, inventor, podcaster, speaker, and founder of Netconcepts.
Episerver is a software company offering web content management (WCM), digital commerce, and digital marketing, through the Episerver Digital Experience Platform Cloud Service. In January 2021, Episerver announced that they were rebranding as Optimizely, a company they acquired in October, 2020.
Blue Cloud Ventures is a Miami-based venture capital fund specializing in software-as-a-service, infrastructure, and open source software companies. The fund focuses primarily on growth stage companies with annual revenue between $10 and $50 million that are expected to reach an exit within three years. Blue Cloud is noted for offering a relatively high degree of flexibility with regards to financing terms, including the exit timeline, board representation, and the amount of funding.
Joost de Valk is an entrepreneur and application software developer from Wijchen, Netherlands who is best known for Yoast SEO. De Valk started out as a consultant and blogger in 2004 before developing Yoast, one of the most successful plug-ins for WordPress.
Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush. The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. The keyword research tool provides various data points on each keyword. The platform also collects information about online keywords gathered from Google and Bing search engines. It was released by Boston-based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov.
Oracle Advertising and Customer Experience (CX) is a suite of cloud-based applications offered by Oracle Corporation that includes tools for advertising, marketing, sales, e-commerce, customer service.
