Formation | June 1908 |
---|---|
Type | Trade association |
Headquarters | Rosslyn, VA, US |
Location |
|
CEO | David Chavern |
Website | consumerbrandsassociation |
The Consumer Brands Association (CBA), formerly the Grocery Manufacturers Association (GMA), [1] is a United States-wide trade association for manufacturers of consumer packaged goods (CPG).
The CBA represents companies that manufacture food, beverages, household, and personal care products. As of December 2020, the CBA represented more than 1,700 brands. [2] Since the CBA's rebranding in 2020, 18 companies have joined it, increasing growth by more than 30%. As of 2021, the CBA represents 73 CPG companies with nearly 2,000 brands. [3]
The Consumer Brands Association (CBA) was founded in 1908 as the American Specialty Manufacturers Association, which consisted of 45 food and branded-product manufacturers in New York City. [4] It was headquartered at 2401 Pennsylvania Avenue, Washington, D.C. [5]
Since its founding, the association has helped draft legislation such as the Federal Food, Drug, and Cosmetic Act in 1938, which gave the Food and Drug Association (FDA) regulatory authority and credited innovations, like the Universal Product Code (also known as the UPC bar code) in the 1970s. The Smart Label became a digital disclosure tool in 2015.
On January 1, 2007, the association merged with the Food Products Association and formed the Grocery Manufacturers Association (GMA), the world's largest trade association representing the food, beverage, and consumer products industry (GMA/FPA).
After two outbreaks of salmonella in 2006-2007, [6] [7] members of the GMA made efforts "to reassess industry practices for eliminating salmonella in low-moisture products". [8]
In 2022, the association paid $9 million to settle a lawsuit by the State of Washington, for violating the states's campaign disclosure law when the association opposed a GMO-labeling ballot initiative, Initiative 522, in 2013. [9]
On December 5, 2013, the GMA sent a petition to the FD to support a new rule allowing food that is made with genetically modified organisms (GMOs) to be labeled as natural. [10]
On March 16, 2010, First Lady Michelle Obama called on the GMA to help her with the Let's Move! campaign to reduce childhood obesity. [11] [12]
In 2017, the association announced plans to relocate to Arlington County, Virginia. [13]
Several significant members, including Campbell Soup Company, Unilever, Mars, Incorporated, Tyson Foods, Nestlé, Dean Foods, Hershey's, and Cargill, had left the GMA since 2017, prompting a rebranding. [14]
In September 2019, the association announced it would relaunch itself as the Consumer Brands Association (CBA) in January 2020. [15] The rebranded association focused on representing the CPG industry and a new, consumer-centric agenda. [16]
In May 2020, the CBA launched the Critical Infrastructure Supply Chain Council (CISCC), an integrated resolution of 35 or more trade associations that address short- and long-term supply chain problems. [17]
CBA advocates on behalf of the CPG industry to Congress, state legislatures, and administration officials. The CBA's advocacy program focuses on: [18]
Bottled water is drinking water packaged in plastic or glass water bottles. Bottled water may be carbonated or not, with packaging sizes ranging from small single serving bottles to large carboys for water coolers. The consumption of bottled water is influenced by factors such as convenience, taste, perceived safety, and concerns over the quality of municipal tap water. Concerns about the environmental impact of bottled water, including the production and disposal of plastic bottles, have led to calls for more sustainable practices in the industry.
The J.M. Smucker Company, also known as Smuckers, is an American manufacturer of food and beverage products. Headquartered in Orrville, Ohio, the company was founded in 1897 as a maker of apple butter. J.M. Smucker currently has three major business units: consumer foods, pet foods, and coffee. Its flagship brand, Smucker's, produces fruit preserves, peanut butter, syrups, frozen crustless sandwiches, and ice cream toppings.
Conagra Brands, Inc. is an American consumer packaged goods holding company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in supermarkets, restaurants, and food service establishments. Based on its 2021 revenue, the company ranked 331st on the 2022 Fortune 500.
A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another company. The term often describes products, but can also encompass services.
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998.
Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG) or convenience goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.
Reese's Take 5 is a candy bar that was released by The Hershey Company in December 2004. The original name of the candy bar was TAKE5 but common usage among consumers added a space. In June 2019, when the candy bar became part of the Reese's family, the name was officially changed to Reese's Take 5.
Schwan's Company, formerly known as The Schwan Food Company, is a food company with approximately 8,500 employees. It originated in the United States as a family-owned business and in 2019 became a subsidiary of CJ CheilJedang of South Korea.
The Food Products Association was the principal U.S. scientific and technical trade association representing the food processing industry until 2007. FPA was headquartered in Washington, D.C., with branches in Dublin, CA, and Seattle, WA. The association emphasized governmental and regulatory affairs, scientific research, technical assistance, education, communications, and crisis management.
The Save Mart Companies is an American grocery store operator founded and headquartered in Modesto, California. It owns and operates stores under the Save Mart, Lucky, and FoodMaxx brands. The stores are located in northern and central California and northern Nevada. The company is owned by the Jim Pattison Group.
Food marketing is the marketing of food products. It brings together the food producer and the consumer through a chain of marketing activities.
'Shopper marketing' is "a discipline that focuses on the customer experience and the customer journey."It focuses on the consumer's path to purchasing a product, from first being aware of the product, to consideration and through to the purchase of it. It separates itself from retail marketing which focuses on engaging the customer in-store only.
Reed's Inc. is a US-based company that manufactures soft drinks and candies. The company was founded by Christopher J. Reed in 1989. It was originally based in Los Angeles, California, but moved its headquarters to Norwalk, Connecticut, in September 2018.
Produce traceability makes it possible to track produce from its point of origin to a retail location where it is purchased by consumers.
Proposition 37 was a California ballot measure rejected in California at the statewide election on November 6, 2012. This initiative statute would have required labeling of genetically engineered food, with some exceptions. It would have disallowed the practice of labeling genetically engineered food with the word "natural." This proposition was one of the main concerns by the organizers of the March Against Monsanto in May 2013.
Washington Initiative 522 (I-522) "concerns labeling of genetically-engineered foods" and was a 2012 initiative to the Washington State Legislature. As certified by the Washington Secretary of State, it achieved enough signatures to be forwarded to the legislature for consideration during the 2013 session. The legislature did not vote on the initiative, so I-522 advanced to the November 5, 2013 general election ballot. If passed into law by voters, I-522 would have taken effect on July 1, 2015. The initiative failed with 51% opposition.
Mark Timothy Smucker is an American businessman who has been the president and CEO of The J.M. Smucker Company since May 2016. He is the fifth-generation member of the Smucker family to lead the business, a now publicly traded Fortune 500 company encompassing coffee, packaged food, and pet food, headquartered in Orrville, Ohio.
The Grocery Manufacturers of America (GMA) is a food lobby group. It has existed since at least 1946. GMA "was the largest contributor of honoraria to US Senators in 1976". It was referred to as "the (American) food industry's power broker" in 1979, when its membership roll included 134 large corporations. In 1985, the Grocery Manufacturers of America was an incorporated association in Delaware. The GMA is a Political Action Committee.
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