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Content adaptation is the action of transforming content to adapt to device capabilities. Content adaptation is usually related to mobile devices, which require special handling because of their limited computational power, small screen size, and constrained keyboard functionality.
Content adaptation could roughly be divided to two fields:
Advances in the capabilities of small, mobile devices such as mobile phones (cell phones) and Personal Digital Assistants have led to an explosion in the number of types of device that can now access the Web. Some commentators refer to the Web that can be accessed from mobile devices as the Mobile Web. [1]
The sheer number and variety of Web-enabled devices poses significant challenges for authors of websites who want to support access from mobile devices. The W3C Device Independence Working Group described many of the issues in its report Authoring Challenges for Device Independence.
Content adaptation is one approach to a solution. Rather than requiring authors to create pages explicitly for each type of device that might request them, content adaptation transforms an author's materials automatically.
For example, content might be converted from a device-independent markup language, such as XDIME, an implementation of the W3C's DIAL specification, into a form suitable for the device, such as XHTML Basic, C-HTML, or WML. Similarly, a suitable device-specific CSS style sheet or a set of in-line styles might be generated from abstract style definitions. Likewise, a device specific layout might be generated from abstract layout definitions.
Once created, the device-specific materials form the response returned to the device from which the request was made.
Another way is to use the latest trend responsive design based on CSS, covered in this article (RWD).
Content adaptation requires a processor that performs the selection, modification, and generation of materials to form the device-specific result. IBM's Websphere Everyplace Mobile Portal (WEMP), BEA Systems' WebLogic Mobility Server, Morfeo's MyMobileWeb, and Apache Cocoon are examples of such processors.
Wurfl and WALL are popular open source tools for content adaptation. WURFL is an XML-based Device Description Repository with APIs to access the data in Java and PHP (and other popular programming languages). WALL (Wireless Abstraction Library) lets a developer author mobile pages which look like plain HTML, but converts them to WML, C-HTML, or XHTML Mobile Profile, depending on the capabilities of the device from which the HTTP request originates.
GreasySpoon lets the developer build plugins for content editing, in JavaScript, Ruby (programming language), and more, just like the Firefox application GreaseMonkey.
Alembik (Media Transcoding Server) is a Java (J2EE) application providing transcoding services for variety of clients and for different media types (image, audio, video, etc.). It is fully compliant with OMA's Standard Transcoder Interface specification and is distributed under the LGPL open source license.
In 2007, the first large scale carrier-grade deployments of content transformation, on existing mass-market handsets, with no software download required, were deployed by Vodafone in the UK [2] and globally for Yahoo! oneSearch, [3] using the Novarra Vision solution. Novarra's content adaptation solution had been used in enterprise intranet deployments as early as 2003 [4] (at that time, the platform was named “Engines for Wireless Data”).
InfoGin, the 9-year-old content-adaptation company with customers like Vodafone, Orange, Telefónica and PCCW. The patented "Web to Mobile adaptation", Mobile Matrix Transcoder, Multimedia and Documents transcoders, Video adaptation supporte.
Launched in 2007, Bytemobile's Web Fidelity Service was another carrier-grade, commercial infrastructure solution, which provided wireless content adaptation to mobile subscribers on their existing mass-market handsets, with no client download required.[ citation needed ]
Wireless Markup Language (WML), based on XML, is an obsolete markup language intended for devices that implement the Wireless Application Protocol (WAP) specification, such as mobile phones. It provides navigational support, data input, hyperlinks, text and image presentation, and forms, much like HTML. It preceded the use of other markup languages used with WAP, such as XHTML and HTML itself, which achieved dominance as processing power in mobile devices increased.
Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network. Users and providers may refer to such a message as a PXT, a picture message, or a multimedia message. The MMS standard extends the core SMS capability, allowing the exchange of text messages greater than 160 characters in length. Unlike text-only SMS, MMS can deliver a variety of media, including up to forty seconds of video, one image, a slideshow of multiple images, or audio.
NTT DoCoMo's i-mode is a mobile internet service popular in Japan. Unlike Wireless Application Protocols, i-mode encompasses a wider variety of internet standards, including web access, e-mail, and the packet-switched network that delivers the data. i-mode users also have access to other various services such as: sports results, weather forecasts, games, financial services, and ticket booking. Content is provided by specialised services, typically from the mobile carrier, which allows them to have tighter control over billing.
XHTML Basic is an XML-based structured markup language primarily designed for simple user agents, often found in mobile devices such as mobile phones, PDAs, pagers, and set-top boxes..
XForms is an XML format used for collecting inputs from web forms. XForms was designed to be the next generation of HTML / XHTML forms, but is generic enough that it can also be used in a standalone manner or with presentation languages other than XHTML to describe a user interface and a set of common data manipulation tasks.
A mobile browser is a web browser designed for use on a mobile device such as a mobile phone, PDA, smartphone, or tablet. Mobile browsers are optimized to display web content most effectively on small screens on portable devices. Some mobile browsers, especially older versions, are designed to be small and efficient to accommodate the low memory capacity and low bandwidth of certain wireless handheld devices. Traditional smaller feature phones use stripped-down mobile web browsers; however, most current smartphones have full-fledged browsers that can handle the latest web technologies, such as CSS 3, JavaScript, and Ajax.
Transcoding is the direct digital-to-digital conversion of one encoding to another, such as for video data files, audio files, or character encoding. This is usually done in cases where a target device does not support the format or has limited storage capacity that mandates a reduced file size, or to convert incompatible or obsolete data to a better-supported or modern format.
The UAProf specification is concerned with capturing capability and preference information for wireless devices. This information can be used by content providers to produce content in an appropriate format for the specific device.
The mobile web comprises mobile browser-based World Wide Web services accessed from handheld mobile devices, such as smartphones or feature phones, through a mobile or other wireless network.
WURFL is a set of proprietary application programming interfaces (APIs) and an XML configuration file which contains information about device capabilities and features for a variety of mobile devices, focused on mobile device detection. Until version 2.2, WURFL was released under an "open source / public domain" license. Prior to version 2.2, device information was contributed by developers around the world and the WURFL was updated frequently, reflecting new wireless devices coming on the market. In June 2011, the founder of the WURFL project, Luca Passani, and Steve Kamerman, the author of Tera-WURFL, a popular PHP WURFL API, formed ScientiaMobile, Inc to provide commercial mobile device detection support and services using WURFL. As of August 30, 2011, the ScientiaMobile WURFL APIs are licensed under a dual-license model, using the AGPL license for non-commercial use and a proprietary commercial license. The current version of the WURFL database itself is no longer open source.
In computer science and web development, XML Events is a W3C standard for handling events that occur in an XML document. These events are typically caused by users interacting with the web page using a device, such as a web browser on a personal computer or mobile phone.
The Device Description Repository (DDR) is a concept proposed by the Mobile Web Initiative Device Description Working Group (DDWG) of the World Wide Web Consortium. The DDR is supported by a standard interface and an initial core vocabulary of device properties. Implementations of the proposed repository are expected to contain information about Web-enabled devices. Authors of Web content will be able to make use of repositories to adapt their content to best suit the requesting device. This will facilitate the interaction and viewing of Web pages across devices with widely varying capabilities.
Wireless Application Protocol (WAP) is a now obsolete technical standard for accessing information over a mobile wireless network. Introduced in 1999, WAP allowed at launch users with compatible mobile devices to browse content such as news, weather and sports scores provided by mobile network operators, specially designed for the limited capabilities of a mobile device. The Japanese i-mode system offered another major competing wireless data standard.
ThunderHawk is a discontinued web browser from Bitstream available for a full range of operating systems in high end and mass-market mobile phones and personal digital assistants. It is basically meant for mobile operators and original equipment manufacturers and not meant to download for normal users.
On-Device Portals (ODPs) allow mobile phone users to easily browse, purchase and use mobile content and services. An ODP platform enables operators to provide a consistent and branded on-device experience across their broadening portfolio of services and typically provides on-device catalogs of content for purchase, deep links to WAP portals, customer care functionality, and rich media services such as full track music, TV and video.
Mobile web analytics studies the behaviour of mobile website users in a similar way to traditional web analytics. In a commercial context, mobile web analytics refers to the data collected from the users who access a website from a mobile phone. It helps to determine which aspects of the website work best for mobile traffic and which mobile marketing campaigns work best for the business, including mobile advertising, mobile search marketing, text campaigns, and desktop promotion of mobile sites and services.
MyMobileWeb is an open-source product that simplifies the development of adaptive mobile web applications and portals, providing an advanced content & application adaptation environment. It is based on open-standards, Java and Java EE technology.
Extensible HyperText Markup Language (XHTML) is part of the family of XML markup languages which mirrors or extends versions of the widely used HyperText Markup Language (HTML), the language in which Web pages are formulated.
Vision was a mobile browser developed by Novarra Inc. that ran on Java Platform, Micro Edition. It was first released in 2002, and the final release was in 2009.
Novarra was a mobile internet software company founded in 2000 and based in Itasca, Illinois, United States. It created web-based services such as web internet access, portals, videos, widgets and advertising for mobile devices. Novarra provided access to the internet and other services through wireless handsets, PDAs and laptops and sold directly to operators, mobile handset manufacturers and internet brand companies. In 2010, Nokia acquired 100% of Novarra's shares.