Content house

Last updated

A content house, or also known as a collab house, creator house, content collective or influencer group, [1] is a residential property which is most commonly used by internet celebrities, social media influencers or content creators in order to provide a focus on creating content for social media platforms, such as YouTube, TikTok, and Instagram.

Contents

Content houses are intended to provide a fertile ground for influencers to help provide content for their viewers, in addition to helping grow their profile and brand through collaborations with other members of the house. [2] They are most associated with the users of TikTok, a video-sharing social networking service; and have been referred to as "TikTok houses". [3]

History

An early example of a content house was first seen in the 1999 reality television show Big Brother , and the franchise that the show inspired. [4] Contestants lived together in a home specifically designed to be isolated from the outside world, and the drama of the series derived from the interactions between its "housemates". [5] [6] The first social media content houses were created in 2012, with one of the earliest formed by YouTuber Connor Franta for the YouTube channel Our Second Life. [7] Notable content houses include the former Team 10 house inhabited by Jake Paul, [8] [9] the FaZe House, [10] the Hype House, [11] , the Sway House [12] and The Creature House. [13]

The origins of collab houses date back to 2014 when the members of Our Second Life lived and created content in their 02L Mansion. In 2015 popular users of Vine occupied an apartment at 1600 Vine Street in Los Angeles. [14]

The proximity of fellow content creators and the availability of emotional support from their peers have contributed to the popularity of collab houses. [14] It is essential that a collab house has lots of natural light and privacy from fans and neighbors. [14]

Harper's Magazine , described collab houses as "grotesquely lavish abodes where teens and early twenty somethings live and work together, trying to achieve viral fame on a variety of media platforms" and attributed their rise in popularity to the COVID-19 pandemic when they "began to proliferate in impressive if not mind-boggling numbers, to the point where it became difficult for a casual observer even to keep track of them". [3] The reporter stayed at the Clubhouse For the Boys in Los Angeles and felt that the management of the clubhouse "actually care[d] very little about the long-term fates of these kids. After all, there's a fungible supply of well-complected youngsters constantly streaming into Los Angeles. Only a very small percentage of these kids will actually make it in the industry; the rest of them, Amir [Ben-Yohanan] tells me, will eventually just "cycle through". [3]

The Clubhouse For the Boys in Los Angeles was based in a 7,000sq ft house valued at $8 million. [3] The occupants of the house were expected to post three to five videos a week to social media accounts linked to the Clubhouse in exchange for free room and board. [3] The house was owned by external investors who took up to 20% of the earnings of the occupants. [3]

The house had House Rules listed on a whiteboard, which included exhortations to refrain from drinking alcohol between Sunday and Thursday and to "finish brand deliverables before inviting guests". [3]

The popularity of collab houses arose at the same time as the burgeoning COVID-19 pandemic in the United States. The reporter felt that several articles in The New York Times about the collab houses had characterized their residents as "incorrigible Dionysians" as a result of the disparity between their lifestyle and the demands of the public health emergency. [3]

A January 2020 article in The New York Times described Los Angeles as "home to a land rush" of collab houses. Hype House, a collective of content creators was set in a 'Spanish-style mansion perched at the top of a hill on a gated street' with a 'a palatial backyard, a pool and enormous kitchen, dining and living quarters' and was home to four members of the group. [14]

Hype House was formed in December 2019, TikTok videos tagged #hypehouse had accrued 100 million views by January 2020. [14]

On April 22, 2021, Netflix announced that it was in production of a reality television series entitled The Hype House , which is set at the content house of the same name. The Hype House is set to star various content creators such as Nikita Dragun, Lil Huddy (also known as Chase Hudson [15] ), and Thomas Petrou. [16] Reception to the announcement on social media was mostly negative, with some Netflix subscribers threatening to cancel their subscriptions if the series was aired. [17]

Partial list of content houses

'YouTuber' mansions

Related Research Articles

<span class="mw-page-title-main">TikTok</span> Video-focused social media platform

TikTok, whose mainland Chinese counterpart is Douyin, is a short-form video hosting service owned by Chinese internet company ByteDance. It hosts user-submitted videos, which can range in duration from three seconds to 60 minutes. It can be accessed with a smart phone app.

<span class="mw-page-title-main">Nikita Dragun</span> American internet personality (born 1996)

Nikita Nguyen, known professionally as Nikita Dragun, is an American internet personality, YouTuber, make-up artist, and model.

Karyn Spencer is an American talent agent for social media influencers who has had roles at Vine, AT&T, Target and Whalar. Spencer also co-produced the films Spread (2009) and Killers (2010), both starring Ashton Kutcher.

<span class="mw-page-title-main">Charli D'Amelio</span> American social media personality (born 2004)

Charli Grace D'Amelio is an American social media personality. She was a competitive dancer for over a decade before starting her social media career in 2019, when she began posting dance videos on the video-sharing platform TikTok. She quickly amassed a large following and subsequently became the most-followed creator on the platform in March 2020 until she was surpassed by Khaby Lame in June 2022. With over 155 million followers, she is the second most-followed person on TikTok, as of 2024.

<span class="mw-page-title-main">The Hype House</span> Collective of TikTok and other social media creators

The Hype House is a collective of teenage TikTok personalities based in Moorpark, California as well as the name of the mansion in which some of the creators live. It is a collaborative content-creation house, allowing the different influencers and content creators to make videos together easily.

<span class="mw-page-title-main">Larray</span> American social media personality/ YouTuber (born 1998)

Larri Merritt, professionally known as Larray, is an American YouTuber and social media influencer. He produces comedic video content on his YouTube channel, and was part of the collaborative TikTok collective known as The Hype House. After initially gaining prominence on Vine, he started uploading videos onto YouTube after the former became defunct.

Cole Chase Hudson, known professionally as Huddy, is an American singer, actor, and social media personality, known for co-founding the TikTok collective the Hype House, and popularizing the e-boy fashion style and subculture. A 2020 article in Billboard Magazine rated him as one of the top 10 music influencers on TikTok that year, with over 30 million followers, and one of the most influential people on the platform.

<span class="mw-page-title-main">Bryce Hall</span> American social media personality (born 1999)

Bryce Michael Hall is an American social media personality. He is most known for his videos on TikTok and YouTube. As of October 9, 2023, his TikTok account has 24 million followers, and his YouTube channel has 3 million subscribers.

The Sway House, also known as Sway LA or simply Sway, was a TikTok content house, consisting of internet personalities who resided together to produce content.

<span class="mw-page-title-main">Taylor Lorenz</span> American technology reporter

Taylor Lorenz is an American journalist. She is a columnist for The Washington Post and a podcaster for Vox Media, hosting a show called Power User. She was previously a technology reporter for The New York Times, The Daily Beast, and Business Insider, and social media editor for the Daily Mail. She is particularly known for covering Internet culture. In 2023, she published a book called Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet.

<span class="mw-page-title-main">Avani Gregg</span> American social media personality

Avani Gregg is an American social media personality who first developed a following on TikTok. She plays Gemma in the web series Chicken Girls. She received the Shorty Award for TikToker of the Year in 2019, and was on the Forbes 30 Under 30 in 2020 in the social media category.

<span class="mw-page-title-main">Bella Poarch</span> American social media personality (born 1997)

Denarie Bautista Taylor (born February 8, 1997), known professionally as Bella Poarch, is an American social media personality and singer. On August 17, 2020, she created the most liked video on TikTok, in which she lip syncs to the song "M to the B" by British rapper Millie B. She is the most followed TikTok contributor from the Philippines. In May 2021, she released her debut single "Build a Bitch".

Thomas Petrou is an American social media personality and entrepreneur of Greek descent, known for his TikTok and YouTube channels. Petrou is a founder of The Hype House, a group of online-content creators and the Hollywood Spanish-style mansion that they reside in together. Thomas also briefly lived in the Team 10 house before being fired for unknown reasons in August 2019. As of August 8, 2022, Petrou has amassed over 1.87 million subscribers on YouTube and 7.9 million followers on TikTok.

<i>Hype House</i> (TV series) American reality television series

Hype House is an American reality television series, released on Netflix on January 7, 2022. The show follows the lives of each member of the Hype House, a group of content creators who make videos for the social media application TikTok.

<span class="mw-page-title-main">Pearpop</span> Social Media Collaboration Platform in Los Angeles, CA United States

Pearpop is an American social media collaboration platform headquartered in Los Angeles. The company was co-founded by former creator Cole Mason and talent manager Guy Oseary in October 2020. The platform enables brands to discover and activate social media creators for social media campaigns, instantly and at scale. A recognized market leader, Pearpop was named to Fast Company's Most Innovative Companies List and named "Influencer Marketing Platform of the Year" by Digiday in 2022.

<span class="mw-page-title-main">Libs of TikTok</span> Far-right and anti-LGBT Twitter account

Libs of TikTok is a handle for various far-right and anti-LGBT social-media accounts operated by Chaya Raichik, a former real estate agent. Raichik uses the accounts to repost content created by left-wing and LGBT people on TikTok, and on other social-media platforms, often with hostile, mocking, or derogatory commentary. The accounts promote hate speech and transphobia, and spread false claims, especially relating to medical care of transgender children. The Twitter account, also known by the handle @LibsofTikTok, has nearly 3 million followers as of February 2024 and has become influential among American conservatives and the political right. Libs of TikTok's social-media accounts have received several temporary suspensions and a permanent suspension from TikTok.

<span class="mw-page-title-main">Gen-Z for Change</span> American non-profit advocacy organization

Gen-Z for Change, formerly called TikTok for Biden, is an American non-profit advocacy organization, founded in 2020 that uses social media to promote civil discourse and civil action among members of Generation Z. It consists of a core team of 15–20 people and a coalition of over 500 content creators and activists, and partners with influencers, activists and celebrities to produce multimedia content. Its advocacy addresses a wide range of topics such as abortion rights, COVID-19, student debt cancellation, climate change, income inequality, social inequality, immigration, racial justice, gun control, foreign policy, voting rights, and LGBT issues. Collectively, Gen-Z for Change's members have 540 million followers and receive 1.5 billion monthly views on social media.

<span class="mw-page-title-main">Alex Warren</span> American YouTuber and singer

Alexander Warren Hughes is an American singer-songwriter and comedic video creator on YouTube. He is also popular on TikTok and Instagram. He was previously a member and a co-founder of the collaborative TikTok group The Hype House.

Jalaiah Harmon is an American dancer and content creator, who is credited for choreographing the Renegade Dance, one of the most popular dances on TikTok. She danced to the song "Lottery" by K-Camp, an Atlanta-based rapper. The renegade dance incorporated viral dances include Woah and Wave.

Jacob Shane Roshkow, also known as Jake Shane, or online as Octopusslover8, is an American influencer and comedian. In 2023, his TikTok videos featuring humorous reenactments of historical events went viral. Also in 2023, he was nominated for a Streamy Award and appeared on TikTok's inaugural LGBTQ+ Pride Visionary Voices List and on the Forbes 30 Under 30 list.

References

  1. ↑ Lorenz, Taylor (May 21, 2020). "Delayed Moves, Poolside Videos and Postmates Spon: The State of TikTok Collab Houses". The New York Times. Retrieved December 3, 2020.
  2. ↑ Singh, Katherine. "What Is a Content House and Does Every TikTok Star Live in One? - Flare". www.flare.com. St. Joseph Communications. Archived from the original on November 17, 2020. Retrieved December 3, 2020.
  3. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Barrett Swanson. "The Anxiety of Influencers". Harper's Magazine . Retrieved May 26, 2021.
  4. ↑ ""Big Brother" flopping in the ratings". Salon. July 11, 2000. Retrieved September 7, 2021.
  5. ↑ Carter, Bill (July 11, 2001). "'Big Brother' Ejects Contestant Who Held a Knife to a Woman". The New York Times. ISSN   0362-4331 . Retrieved September 7, 2021.
  6. ↑ "Another Big Brother housemate has a rap sheet". EW.com. Retrieved September 7, 2021.
  7. ↑ Amore, Samson (November 16, 2020). "No, Jake Paul Definitely Didn't Create the Content House". TheWrap. The Wrap News, Inc. Retrieved December 3, 2020.
  8. ↑ Dodgson, Lindsay. "Jake Paul is selling his Team 10 mansion, saying goodbye to the 'problem-child era'". Insider. Retrieved September 7, 2021.
  9. ↑ Lorenz, Taylor (April 22, 2021). "Jake Paul Promised Them Fame. Was It Worth the Price?". The New York Times. ISSN   0362-4331 . Retrieved September 7, 2021.
  10. ↑ Webb, Kevin. "The story behind gaming giant FaZe Clan's new mansion in LA, which costs $80,000 per month and was once rented by Justin Bieber". Business Insider. Axel Springer SE. Retrieved December 3, 2020.
  11. ↑ Lorenz, Taylor (January 3, 2020). "Hype House and the Los Angeles TikTok Mansion Gold Rush". The New York Times. Retrieved December 3, 2020.
  12. ↑ Leggate, James (June 11, 2020). "TikTok 'content houses' take over luxurious LA mansions. Look inside". FOX Business. Fox News Media. Retrieved December 3, 2020.
  13. ↑ "The Creature House Tour". YouTube . February 2, 2012.
  14. 1 2 3 4 5 6 7 8 9 10 11 Taylor Lorenz (January 3, 2020). "Hype House and the Los Angeles Tik Tok Mansion Gold Rush". The New York Times . Retrieved May 26, 2021.
  15. ↑ Uy, Megan (April 14, 2020). "Lil Huddy Has a Whole Social Media Empire and the Dude Is Just 17 Years Old". Cosmopolitan. Retrieved September 6, 2021.
  16. ↑ White, Peter (April 22, 2021). "Hype House Reality Series Lands At Netflix". Deadline. Penske Media Corporation. Retrieved September 6, 2021.
  17. ↑ Heisler, Yoni (April 26, 2021). "Angry subscribers are canceling Netflix over a new show that was just announced". BGR. Retrieved September 6, 2021.
  18. ↑ Chappell, Aidan. "What is Myth Crib?". Myth Crib. Retrieved February 21, 2024.
  19. ↑ Tietjen, Alexa (March 13, 2020). "The Thread: Beauty Flocks to TikTok". WWD. Retrieved October 7, 2023.
  20. ↑ Reyes, Mika (August 24, 2023). "Guess What? We Also Have Influencer Houses in the Philippines". MEGA. Retrieved September 16, 2023.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.