Cottonelle is an American brand of toilet paper produced by Kimberly-Clark. The company has made several different toilet paper types such as regular, Cottonelle Double, (Two-ply) Cottonelle Ultra, Cottonelle Aloe & E, Cottonelle Kids, and Cottonelle Extra Strength, and are currently sold in the United States and Australia under the Kleenex brand.
Cottonelle's mascot was originally a woman. At the time, the commercials usually consisted of how soft the roll was by showing a cotton ball and comparing it to the product itself.
In early 2008, Cottonelle devised an extensive advertising campaign featuring a large "Comfort Haven Bus" decorated to resemble a dog. According to Ad Rants, the bus would travel cross-country to "offer visitors access to "relaxation stations" where people can see first-hand—and hopefully in privacy—how soft and comforting Cottonelle can be." [1]
At one point, Cottonelle featured a program called Puppy Points. On a package of Cottonelle toilet paper would be a label with a certain number of points. The label had to be cut off and saved. The Cottonelle website, showed a list of Cottonelle related items that you could receive in exchange for puppy points, including a Cottonelle bath robe, a Cottonelle picture frame, hand bag, slippers, etc. On July 31, 2008, puppy points were discontinued and could no longer be redeemed for merchandise.
Cottonelle is marketed as Andrex in the UK and Republic of Ireland, [2] and as Baby Soft in South Africa. [3] In Italy is marketed as Scottonelle, previously known as Cottonelle. In 1996, the product had to be renamed as Scottonelle, because Cottonelle was judged to be misleading by an EU commission, as consumers may have thought that the product contains cotton, although it does not. The company then launched a public competition for choosing the new name for the product (which is a subproduct of the Scottex brand); the winner could win a batch of products. [4]
A diaper or a nappy is a type of underwear that allows the wearer to urinate or defecate without using a toilet, by absorbing or containing waste products to prevent soiling of outer clothing or the external environment. When diapers become wet or soiled, they require changing, generally by a second person such as a parent or caregiver. Failure to change a diaper on a sufficiently regular basis can result in skin problems around the area covered by the diaper.
Kleenex is a brand name for a line of paper-based facial tissues. Often used informally as a genericized trademark for facial tissue, the name Kleenex is currently a registered trademark of Kimberly-Clark. Kleenex products are manufactured in 78 countries and sold in more than 196 countries.
Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes and Huggies disposable diapers and baby wipes.
The Scott Paper Company was the world's largest manufacturer and marketer of sanitary tissue products with operations in 22 countries. Its products were sold under a variety of well-known brand names, including Scott Tissue, Cottonelle, Baby Fresh, Scottex and Viva. Consolidated sales of its consumer and commercial products totalled approximately $3.6 billion in 1994.
A paper towel is an absorbent, disposable towel made from paper. In Britain, paper towels for kitchen use are also known as kitchen rolls, kitchen paper, or kitchen towels. For home use, paper towels are usually sold in a roll of perforated sheets, but some are sold in stacks of pre-cut and pre-folded layers for use in paper-towel dispensers. Unlike cloth towels, paper towels are disposable and intended to be used only once. Paper towels absorb water because they are loosely woven, which enables water to travel between the fibers, even against gravity. They have similar purposes to conventional towels, such as drying hands, wiping windows and other surfaces, dusting, and cleaning up spills. Paper towel dispensers are commonly used in toilet facilities shared by many people, as they are often considered more hygienic than hot-air hand dryers or shared cloth towels.
Kotex is an American brand of menstrual hygiene products, which includes the Kotex maxi, thin and ultra thin pads, the Security tampons, and the Lightdays pantiliners. Most recently, the company has added U by Kotex to its line of menstrual hygiene products. Kotex is owned and managed by Kimberly-Clark, a consumer products corporation active in more than 80 countries.
Pampers is an American brand of baby and toddler products marketed by Procter & Gamble.
Huggies is an American company that sells disposable diapers and baby wipes that is marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1977 to replace the Kimbies brand.
Cotton pads are pads made of cotton which are used for medical or cosmetic purposes. For medical purposes, cotton pads are used to stop or prevent bleeding from minor punctures such as injections or venipuncture. They may be secured in place with tape. Cotton pads are also used in the application and the removal of makeup. Cotton pads are soft enough that they can be used to clean babies. Cotton balls have much of the same applications as cotton pads, and can be used interchangeably.
Charmin is an American brand of toilet paper manufactured by Procter & Gamble.
Tissue paper or simply tissue is a lightweight paper or, light crêpe paper. Tissue can be made from recycled paper pulp on a paper machine.
A wet wipe, also known as a wet towel, moist towelette, disposable wipe, disinfecting wipe, or a baby wipe is a small to medium-sized moistened piece of plastic or cloth that either comes folded and individually wrapped for convenience or, in the case of dispensers, as a large roll with individual wipes that can be torn off. Wet wipes are used for cleaning purposes like personal hygiene and household cleaning; each is a separate product depending on the chemicals added and medical or office cleaning wipes are not intended for skin hygiene.
Goodnites are diapers designed for managing bedwetting. Goodnites are produced by Kimberly-Clark. The product has also been seen titled as Huggies Goodnites on official Huggies branded webpages.
Kleercut is the name of a former campaign conducted by Greenpeace, the Natural Resources Defense Council, and others towards Kimberly-Clark. It lasted from 2004 to 2009. Kimberly-Clark is the world’s largest manufacturer of tissue products, most notably the Kleenex brand. According to its annual environmental report, the company purchases over 3.1 million metric tonnes of virgin fiber from logging companies annually. The Kleercut campaign claims that this fiber is derived from wood pulp from old growth forests. Kimberly-Clark claims that the forests in question are largely cut for timber. The Kleercut campaign claims that Kimberly-Clark support the clearcutting of such forests in Canada and the United States, including forests habitat for wolverine and threatened wildlife the woodland caribou. Kimberly-Clark has responded that many of its supplies are certified by the Sustainable Forestry Initiative or the Canadian Standards Association.
Facial tissue and paper handkerchief refers to a class of soft, absorbent, disposable papers that are suitable for use on the face. They are disposable alternatives for cloth handkerchiefs. The terms are commonly used to refer to the type of paper tissue, usually sold in boxes, that is designed to facilitate the expulsion of nasal mucus from the nose (nose-blowing) although it may refer to other types of facial tissues such as napkins and wipes.
Carefree is an American brand of pantyliners from Johnson & Johnson. In the US, the Carefree brand was formerly marketed by McNeil-PPC and currently being marketed by Edgewell Personal Care.
Andrex is a British brand of toilet roll. It is owned by the American company Kimberly-Clark. The "Andrex Puppy", a Labrador Retriever puppy that appears on the company's television advertisements, is synonymous with the brand.
A wetness indicator is a common feature in many disposable diapers and toilet training pants. It is a feature that reacts to exposure of liquid as a way to discourage the wearer to urinate in the training pants, or as an indicator a caregiver that a diaper needs changing.
Depend is a brand of absorbent, disposable underwear and undergarments for people with urinary or fecal incontinence. It is a Kimberly-Clark brand, and positions its products as an alternative to typical adult diapers. Depend is the dominant brand of disposable incontinence garments in the United States with a 49.4 share of the market.
Quilton is an Australian brand of toilet roll produced by ABC Tissue Products. In 2023, Quilton was named the top-scoring toilet paper brand in a review that featured more than 30 toilet paper roll brands, where it received an 85% score.
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