Andrex

Last updated
Andrex
Product typeToilet paper
Owner Kimberly-Clark
Country United Kingdom
Introduced1942;81 years ago (1942)
MarketsUnited Kingdom, Hong Kong
Previous ownersSt Andrew Mills
Bowater-Scott
Registered as a trademark inEU [1]
Website www.andrex.co.uk
The Andrex Puppy, seen here in a British advertisement from 1994. Andrex puppy (1994 advert).jpg
The Andrex Puppy, seen here in a British advertisement from 1994.

Andrex is a British brand of toilet roll. It is owned by the American company Kimberly-Clark. [2] The "Andrex Puppy", a Labrador Retriever puppy that appears on the company's television advertisements, is synonymous with the brand.

Contents

The brand Andrex is also used by Kimberly-Clark in the Hong Kong market, with products from their Taiwanese factories (though wet wipes are imported from South Korea), [3] [4] along with the brands Scott, Kleenex and Scotties.

Its sister brand in the U.S. and Australia is Kleenex Cottonelle . In Austria it is called "Hakle," and in Germany simply Cottonelle. [5] In The Netherlands, Andrex is known as Page. [6] In Belgium, Italy, Spain and Portugal it is branded as Scottex. [7] In South Africa, it is branded as Baby Soft. [8]

In Australia, the puppy is known as the "Kleenex Puppy" and Kleenex is a partner and supporter of Guide Dogs Australia.

History

Andrex was originally developed in 1942 by paper manufacturer St Andrew Mills Ltd., as a disposable handkerchief. Harrods department store in London sold the handkerchiefs exclusively. Before Andrex, brands such as Bronco and Izal produced products that were harsher. They were mainly sold through chemists and known as “shinies”. [9]

The name Andrex comes from St Andrew Mill, on St Andrews Road in Walthamstow, where the toilet tissue was first made.[ citation needed ] The concept of two ply luxury paper had been inspired by the facial tissues used by American women, as witnessed by the man who created the name Andrex, Ronald Keith Kent. It was the first two-ply tissue.

St Andrew Mills was taken-over by Bowater in 1955, and in 1956, Bowater formed a joint venture with the Scott Paper Company, Bowater-Scott, that specialized in tissue products, including Andrex. [10]

They are known for having a popular TV ad that features a labrador retriever puppy trailing a toilet paper roll through a house. However, the original idea in 1972 was for a young girl to run through a house trailing a roll of Andrex. The television regulators did not approve this as they felt it encouraged children to be wasteful. [9] Bowater-Scott's Marketing Director, Raymond Dinkin decided to use a Labrador puppy instead. Since then there have been 130 different adverts featuring various puppies eponymously known as "the Andrex puppy".

In 1986, Bowater sold Bowater-Scott to Scott Paper, and in 1995, Kimberly-Clark purchased Scott Paper. [11]

Andrex says that it marketed the first moist toilet paper in 1992. [12]

In 2004, Andrex replaced its advertising slogan “Soft, Strong and very very Long”, with “Tuggable, Huggable softness”, and changed to “Be Kind To Your Behind” in 2008. [13] By 2015, it was using the slogans “Andrex clean” and “How Andrex do you feel?” [14]

In 2022, Andrex announced that they would be adding bowel cancer symptoms to their toilet roll packaging following campaigning from blogger and journalist Deborah James, who later died from the disease in June 2022. [15] Various supermarkets followed suit. [16]

Operations

All Andrex mainstream is made in Northfleet. Factories in Flint and Barrow in Furness supplement production on the mainline product, along with the Puppies on a Roll, Aloe Vera and Quilts variations.[ citation needed ]

See also

Related Research Articles

<span class="mw-page-title-main">Toilet paper</span> Tissue paper for cleaning after defecation or urination

Toilet paper is a tissue paper product primarily used to clean the anus and surrounding region of feces, and to clean the external genitalia and perineal area of urine.

<span class="mw-page-title-main">Kleenex</span> Brand name for a variety of paper-based products

Kleenex is a brand name for a line of paper-based facial tissues. Often used informally as a genericized trademark for facial tissue, the name Kleenex is currently a registered trademark of Kimberly-Clark. Kleenex products are manufactured in 78 countries and sold in more than 196 countries.

<span class="mw-page-title-main">Kimberly-Clark</span> American multinational personal care corporation

Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes and Huggies disposable diapers and baby wipes.

<span class="mw-page-title-main">Scott Paper Company</span> Defunct company, now part of Kimberly-Clark

The Scott Paper Company was the world's largest manufacturer and marketer of sanitary tissue products with operations in 22 countries. Its products were sold under a variety of well-known brand names, including Scott Tissue, Cottonelle, Baby Fresh, Scottex and Viva. Consolidated sales of its consumer and commercial products totalled approximately $3.6 billion in 1994.

<span class="mw-page-title-main">Georgia-Pacific</span> American wood pulp and paper company

Georgia-Pacific LLC is an American pulp and paper company based in Atlanta, Georgia, and is one of the world's largest manufacturers and distributors of tissue, pulp, paper, toilet and paper towel dispensers, packaging, building products and related chemicals, and other forest products -- largely made from its own timber. Since 2005, it has been an independently operated and managed subsidiary of Koch Industries. As of Fall 2019, the company employed more than 35,000 people at more than 180 locations in North America, South America and Europe.

<span class="mw-page-title-main">Paper towel</span> Absorbent towel made from paper

A paper towel is an absorbent, disposable towel made from paper. In Britain, paper towels for kitchen use are also known as kitchen rolls, kitchen paper, or kitchen towels. For home use, paper towels are usually sold in a roll of perforated sheets, but some are sold in stacks of pre-cut and pre-folded layers for use in paper-towel dispensers. Unlike cloth towels, paper towels are disposable and intended to be used only once. Paper towels absorb water because they are loosely woven, which enables water to travel between the fibers, even against gravity. They have similar purposes to conventional towels, such as drying hands, wiping windows and other surfaces, dusting, and cleaning up spills. Paper towel dispensers are commonly used in toilet facilities shared by many people, as they are often considered more hygienic than hot-air hand dryers or shared cloth towels.

<span class="mw-page-title-main">Toilet roll holder</span> Item that holds a roll of toilet paper

A toilet-roll holder, also known as a toilet paper dispenser, is an item that holds a roll of toilet paper. Common models include a hinged length of wire mounted horizontally on a wall, a thicker axle either recessed into a wall or mounted on a frame, or a freestanding vertical pole on a base. In recent years, automatic toilet paper dispensers which automatically fold and cut the toilet paper are being installed in public toilets.

<span class="mw-page-title-main">Huggies</span> American brand of baby products

Huggies is an American company that sells disposable diapers and baby wipes that is marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1977 to replace the Kimbies brand.

<span class="mw-page-title-main">Tissue paper</span> Lightweight paper or, light crêpe paper

Tissue paper or simply tissue is a lightweight paper or, light crêpe paper. Tissue can be made from recycled paper pulp on a paper machine.

<span class="mw-page-title-main">Renova (company)</span> Portuguese paper company

Renova is a Portuguese company that produces paper consumption goods. It is based in the city of Torres Novas, located in Médio Tejo, a NUTS3 subregion belonging to Centro region. It is one of the most well-known industry brands inside and outside of the country. Their products are sold and advertised in countries like Japan, France, the UK, the United States, Belgium, and Spain.

Kleercut is the name of a former campaign conducted by Greenpeace, the Natural Resources Defense Council, and others towards Kimberly-Clark. It lasted from 2004 to 2009. Kimberly-Clark is the world’s largest manufacturer of tissue products, most notably the Kleenex brand. According to its annual environmental report, the company purchases over 3.1 million metric tonnes of virgin fiber from logging companies annually. The Kleercut campaign claims that this fiber is derived from wood pulp from old growth forests. Kimberly-Clark claims that the forests in question are largely cut for timber. The Kleercut campaign claims that Kimberly-Clark support the clearcutting of such forests in Canada and the United States, including forests habitat for wolverine and threatened wildlife the woodland caribou. Kimberly-Clark has responded that many of its supplies are certified by the Sustainable Forestry Initiative or the Canadian Standards Association.

<span class="mw-page-title-main">Facial tissue</span> Disposable paper used on the face

Facial tissue and paper handkerchief refers to a class of soft, absorbent, disposable papers that are suitable for use on the face. They are disposable alternatives for cloth handkerchiefs. The terms are commonly used to refer to the type of paper tissue, usually sold in boxes, that is designed to facilitate the expulsion of nasal mucus from the nose (nose-blowing) although it may refer to other types of facial tissues such as napkins and wipes.

<span class="mw-page-title-main">Scotties</span> Brand of facial tissues

Scotties is a facial tissue brand originally owned by the Scott Paper Company, created in 1955.

<span class="mw-page-title-main">Irving Tissue</span>

Irving Tissue Company Limited is a tissue products producing company, owned by J.D. Irving Limited. It has manufacturing locations in both Canada and the United States.

<span class="mw-page-title-main">Cottonelle</span> American brand of toilet paper

Cottonelle is an American brand of toilet paper produced by Kimberly-Clark. The company has made several different toilet paper types such as regular, Cottonelle Double, (Two-ply) Cottonelle Ultra, Cottonelle Aloe & E, Cottonelle Kids, and Cottonelle Extra Strength, and are currently sold in the United States and Australia under the Kleenex brand.

Kruger Inc. is a Canadian private company which manufactures publication papers, tissue, lumber and other wood products, corrugated cartons from recycled fibres, green and renewable energy, and wines and spirits. Kruger Inc. operates facilities in Québec, Ontario, British Columbia, Newfoundland and Labrador, and the United States.

<span class="mw-page-title-main">Toilet paper orientation</span> Direction of mounting a toilet paper roll

Some toilet roll holders or dispensers allow the toilet paper to hang in front of (over) or behind (under) the roll when it is placed parallel to the wall. This divides opinions about which orientation is better. Arguments range from aesthetics, hospitality, ease of access, and cleanliness, to paper conservation, ease of detaching sheets, and compatibility with pets.

<span class="mw-page-title-main">Nibong Tebal Paper Mill</span> Malaysian multinational pulp and paper company

Nibong Tebal Paper Mill Holdings Bhd. is a Malaysian multinational pulp and paper and consumer goods company and is one of the world's largest paper manufacturer. Headquartered in Nibong Tebal, Penang, the company produces more than 100 types of tissue papers and has a capacity to produce 250 tons of tissue paper per day. Nibong Tebal Paper Mill has a strong presence not only in Malaysia, but also in Singapore, Indonesia, Thailand, and Vietnam.

References

  1. "ANDREX". European Union Intellectual Property Office (EUIPO). 000458000.
  2. "About Us". Andrex.co.uk. Retrieved 23 February 2014.
  3. "Andrex HK". Facebook .
  4. "Andrex HK". Facebook .
  5. "Cottonelle Homepage". www.cottonelle.de. Retrieved 10 June 2017.
  6. "Kimberly-Clark Combines Brands to Create Kleenex Cottonelle Bathroom Tissue". The Free Library. Archived from the original on 9 May 2020. Retrieved 23 February 2014.
  7. "scottex" . Retrieved 18 March 2016.
  8. "Baby Soft" . Retrieved 22 March 2020.
  9. 1 2 "Superbrands case studies: Andrex". Brand Republic. Retrieved 11 March 2015.
  10. R.P.T. Davenport-Hines; Geoffrey Jones (28 June 2005). Enterprise, Management and Innovation in British Business, 1914-80. Routledge. p. 80. ISBN   978-1-135-77870-5.
  11. Collins, Glenn (18 July 1995). "Kimberly-Clark to Buy Scott Paper, Challenging P.& G." The New York Times. ISSN   0362-4331 . Retrieved 27 September 2019.
  12. Brand History, Andrex, retrieved 11 March 2015, Andrex® are always trying to be a forefront of toilet tissue innovation, and in 1992 were the first to launch moist tissues.
  13. Hall, Steve. "Cottonelle Wants to Be Kind to Your Behind". www.adrants.com. Retrieved 27 September 2019.
  14. Andrex clean, Andrex, archived from the original on 24 October 2017, retrieved 11 March 2015
  15. Al Mustaqeem, Syraat (21 June 2022). "Deborah James prompts Andrex to add bowel cancer symptoms to toilet roll packs". Evening Standard. Retrieved 16 July 2022.
  16. Shufflebotham, Bethan (27 June 2022). "Asda, Waitrose, Tesco and Morrisons join Aldi and M&S in making important update to toilet roll". The Independent. Retrieved 28 November 2022.