Multimethodology or multimethod research includes the use of more than one method of data collection or research in a research study or set of related studies. Mixed methods research is more specific in that it includes the mixing of qualitative and quantitative data, methods, methodologies, and/or paradigms in a research study or set of related studies. One could argue that mixed methods research is a special case of multimethod research. Another applicable, but less often used label, for multi or mixed research is methodological pluralism. All of these approaches to professional and academic research emphasize that monomethod research can be improved through the use of multiple data sources, methods, research methodologies, perspectives, standpoints, and paradigms.
Nielsen Audio is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. The company's initial business was the collection of broadcast television ratings.
Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies.
Barb Audiences Ltd is a British organisation that compiles audience measurement and television ratings in the United Kingdom. It was created in 1981 to replace two previous systems whereby ITV ratings were compiled by JICTAR, whilst the BBC did their own audience research.
A people meter is an audience measurement tool used to measure the viewing habits of TV and cable audiences.
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine who is listening rather than just how many people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research.
Radio Joint Audience Research Limited (RAJAR) was established in 1992 to operate a single audience measurement system for the radio industry in the United Kingdom. RAJAR is jointly owned by the BBC and Radiocentre. RAJAR's predecessor was called Joint Industry Committee on Radio Audience Research (JICRAR). Prior to this, the BBC and Radiocentre's predecessor CRCA carried out their own measurements independently of each other.
Television ratings in Australia are used to determine the size and composition of audiences across Australian broadcast and subscription television, primarily for the purpose of informing advertisers what programming is popular with the audience they are attempting to sell their product or service to.
Comscore is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; brand marketers and publishers.
Médiamétrie, established in 1985, is a public limited company specialising in audience measurement and research into audio-visual and digital media usage in France. It is especially well known for its Audimat brand whose name is now part of everyday language; today, however, that brand is named Médiamat.
AGB Nielsen Media Research Philippines, commonly called AGB Nielsen, is a market research firm in the Philippines specializing in broadcast media. AGB Nielsen conducts audience measurement of television ratings for certain areas in the Philippines, most notably in urban areas.
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films, and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of May 2012, it is part of Nielsen Holdings.
The International Teletraffic Congress (ITC) is the first international conference in networking science and practice. It was created in 1955 by Arne Jensen to initially cater to the emerging need to understand and model traffic in telephone networks using stochastic methodologies, and to bring together researchers with these considerations as a common theme. Up through World War II, teletraffic research was done mainly by engineers and mathematicians working in telephone companies. Most of their work was published in local or company journals. In 1955, however, the field acquired a formal, international, institutional structure, with the organization of the first International Teletraffic Congress (ITC).
Single-source data is the measurement of TV and/or other mass media's advertising exposure and purchase behavior, over time for the same individual or household. This measurement is gauged through the collection of data components supplied by one or more parties overlapped through a single, integrated system of data collection matched to the person or household level. How these data are stored is known as a single-source database.
The South African Audience Research Foundation (SAARF) is a non-profit organisation which publishes media audience and product/brand research on traditional media.
The Coalition for Innovative Media Measurement (CIMM) is a trade group founded in 2009 by television content providers, media agencies and advertisers to explore ways to measure audiences across media in the United States.
The Broadcast Audience Research Council (BARC) India is a joint industry body founded by organisations that represent Indian broadcasters (IBDF), advertisers (ISA), and advertising and media agencies (AAAI). It is the world's largest television measurement science industry body.
The Media Rating Council (MRC) is a United States-based nonprofit organization that manages accreditation for media research and rating purposes.
