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Courtney Adeleye is an American entrepreneur and the CEO and founder of Mane Choice, a hair care products company. [1] Her initial investment was $500 and the company, as of 2018, has $25 million in sales. [2]
Adeleye was raised in Detroit, Michigan. [3] While she was studying nursing at the University of Michigan, she started to experiment with hair care products for herself. She started a YouTube channel where she would create products to use on her own hair. [4]
Her products are now found in over 20,000 retail stores and include more than 90 hair treatments [5] and vitamins. [6] [7] The Mane Choice was acquired by MAV Beauty Brands in 2019. [8] [9]
In 2024, she announced her new brand, Watch & Sea, a hair care brand. [9]
She launched Pay My Bill, in which she pays off a bill for one of her Instagram followers each month. She has paid off more than 150 bills to date. [2]
Adeleye's awards include the 2017 Stevie Silver Winner for Women in Business, 2017 CurlBOX Award, and the Fall 2017 Beauty O-Ward by O Magazine. [5]