Craig Green (designer)

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Craig Green MBE (born 1986 [1] ) is a British fashion designer specialising in menswear. [2]

Following his BA studies, during which time he served an internship with Walter van Beirendonck and Henrik Vibskov, Green went on to do a master's degree under the late Professor Louise Wilson, OBE completing the Fashion course at Central Saint Martins. [2] [3]

Career

For Autumn-Winter 2013, Green presented his first collection as part of a Topman/Fashion East initiative hosted by the British Fashion Council's London Collections: Men event. [2] His work was widely commended in the fashion press, although his debut collection was publicly mocked on national television by the event ambassador, David Gandy. [2]

Despite this, Green returned to Spring-Summer 2015 with his first solo catwalk presentation, which led to even wider recognition from influential retailers such as Comme des Garçons, who allowed Green to showcase his work in the window of their London store, Dover Street Market. [2] [3] Fashion photographer Nick Knight commented in 2015 that Green's work had opened new avenues for menswear designers by encouraging them to make statements and bolder choices. [3]

Green's work, whilst originally designed as menswear, is noted for its unisex and gender neutral qualities. [4] [5] After recognising that women wore his clothes too, the designer included female models in his catwalk shows. Green told i-D magazine in December 2015 that he felt that the rules regarding gendered clothing were "increasingly blurred," and that it felt like cause for celebration that his clothes could be worn by men and women alike. [5]

Craig Green won the British Fashion Award for Emerging Menswear Designer in 2014, and he went on to win British Designer of the Year Menswear in 2016, 2017, and 2018. [6] [7] [8] In 2014 and 2015 Craig Green was shortlisted for the LVMH Prize. Craig Green received £150,000 as the winner of the annual British Fashion Council / GQ Designer Menswear Fund in May 2016. [9]

In December 2015, two of Green's designs were selected by Gordon Richardson of TopMan to represent the year's leading trends in the Fashion Museum, Bath's Dress of the Year collection. [5] It was the first time since the award was established in 1963 that the selection had been exclusively menswear, although the two outfits were displayed on male and female mannequins to highlight their unisex qualities. [5]

In February 2016, Green collaborated with the Stockholm underwear brand Björn Borg to expand their range with athletic leisurewear. [10] In 2016, Green started his collaboration with Moncler, with two capsule collections for Autumn Winter 2017 and Spring Summer 2018. Their partnership extended to the new ongoing Moncler Genius project for Autumn Winter 2018 and Spring Summer 2019.

He was appointed Member of the Order of the British Empire (MBE) in the 2022 Birthday Honours for services to fashion. [11]

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References

  1. ↑ "'Sculpture look' by Craig Green". National Museums Scotland. 2015. Retrieved 7 September 2021.
  2. 1 2 3 4 5 Carr-Ellison, Lucy. "Craig Green". BoF 500. The Business of Fashion. Retrieved 24 March 2016.
  3. 1 2 3 Gonsalves, Rebecca (11 June 2015). "LCM: Craig Green is one of the brightest things at London Collections: Men". The Independent. Retrieved 24 March 2016.
  4. ↑ Fox, Imogen (12 June 2015). "Men's fashion – Craig Green's gender-toying collection". The Guardian. Retrieved 24 March 2016.
  5. 1 2 3 4 Gush, Charlotte (3 December 2015). "a craig green menswear look has been named dress of the year". i-d. I-D Magazine. Archived from the original on 10 March 2016. Retrieved 24 March 2016.
  6. ↑ "Qui sont les lauréats des Fashion Awards 2017 à Londres ?". Vogue France. Retrieved 19 March 2024.
  7. ↑ "The Fashion Awards 2018: The Winners". Vogue. Retrieved 10 December 2018.
  8. ↑ "Qui sont les grands vainqueurs des British Fashion Awards 2018 ?". Numéro. Retrieved 19 March 2024.
  9. ↑ Groves, Andrew; Sprecher, Danielle (2024). Inside the Westminster Menswear Archive. London: Bloomsbury Visual Arts. p. 298. ISBN   978-1-350-33097-9.
  10. ↑ Borrelli-Persson, Laird (1 February 2016). "British Menswear Star Craig Green Makes a Surprise Appearance at Stockholm Fashion Week". Vogue. Conde Nast. Retrieved 24 March 2016.
  11. ↑ "No. 63714". The London Gazette (Supplement). 1 June 2022. p. B19.
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