Craig GreenMBE (born 1986[1]) is a British fashion designer known for his conceptual approach to menswear, exploring themes of utility, vulnerability, and identity.[2] Recognised as one of the most influential voices in contemporary menswear[3] his work is noted for its emotive, sculptural forms and its reimagining of workwear and ceremonial dress.[4]
Since establishing his eponymous label in 2012, Green has received several awards, including Emerging Menswear Designer at the British Fashion Awards (2014)[5], Winner of the BFC/GQ Designer Menswear Fund (2016)[6], British Menswear Designer at the Fashion Awards (2016 [7], 2017 [8], 2018 [9]), and an appointment as Member of the Order of the British Empire (MBE)[10] in 2022 for services to fashion.
In 2023, Green was appointed Professor of Fashion Design and head of the Fashion Department (Modeklasse) at the University of Applied Arts Vienna.[11]
Early Life
Born in London in 1986, Green grew up in the Hendon and Colindale areas of northwest London [12]. He attended Hendon Secondary School before studying at Central Saint Martins.[13][14], where he completed a Bachelor’s degree in Fashion Design (BA Fashion Design:Print) in 2010 and a Master’s in Fashion (MA Fashion)[15] under Professor Louise Wilson, OBE, graduating in 2012. Green's MA graduation collection won the L’Oréal Professionnel Talent Award in 2012 [16].
Career
Green launched his eponymous label in 2012 and presented his debut collection in 2013 through Fashion East’s MAN initiative [17], a platform supporting emerging menswear designers.[18] His early work drew critical acclaim for its sculptural silhouettes, hand-crafted detailing, and reinterpretations of workwear and uniforms.[19][20]
Since then, Green has presented seasonal collections at both London and Paris Fashion Week, establishing a reputation for cohesive storytelling and concept-driven design.[21][22][23]
Green has collaborated with brands including Adidas Originals [24], Moncler [25], Valentino [26], Fred Perry [27], Eastpak [28], Champion [29], and Ecco [30], producing footwear, apparel, and accessories that reflect a distinctive design language while demonstrating adaptability across diverse products and brand identities.
Green’s work also resonates within wider creative spheres. His designs have been featured in a range of major exhibits including the Metropolitan Museum of Art’s China: Through the Looking Glass in 2015 [31], and 2018’s HEAVENLY BODIES: Fashion and the Catholic Imagination[32]. The brand has also been commissioned to create costumes for Wayne McGregor’s Obsidian Tear at the Royal Opera House in 2016 [33] and Ridley Scott’s Alien: Covenant in 2017 [34].
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