Creative Market

Last updated
Creative Market Labs, Inc.
Available inEnglish
Founded2012
Headquarters,
Area servedWorldwide
Created byAaron Epstein, Chris Williams, Darius A. Monsef IV [1]
CEOChris Roberts
Industry Web Design, Photography, Graphic Design
Employees20-50
URL https://creativemarket.com

Creative Market is an online marketplace for user-generated design assets. The company sells fonts, graphics, illustrations, mockups, icons, templates, web themes, stock photography, and other digital goods for use by web creatives. Creative Market has over 10 million users and more than 10 million purchasable items, available both as single purchases and as part of a monthly subscription offering.[ citation needed ] It was founded in 2012 by Aaron Epstein, Chris Williams, and Darius A. Monsef IV in San Francisco, California. [2]

Contents

Initially, Creative Market went through three investment rounds, raising funds from notable Silicon Valley investors including 500 Startups, Y Combinator, CrunchFund, SV Angel, and Alexis Ohanian. [3] In February 2014, the company was acquired by American multinational software corporation Autodesk for an undisclosed amount. [4]

In 2017, Creative Market raised $7 million in a Series A financing round to spin out from Autodesk. [5] In 2020, Creative Market was acquired by Dribbble Holdings, directly owned by Tiny. [6] As of 2023, Creative Market Labs Inc. runs an independent operation that includes creativemarket.com, fontspring.com, and associated properties.[ citation needed ]

History

Creative Market first began in 2011 as a venture between Aaron Epstein, Chris Williams, and Darius A. Monsef IV. [2] Epstein, Williams, and Monsef were the co-founders of COLOURlovers, a Y Combinator-backed social network service that provides color inspiration for both personal and professional creative projects. [3] The co-founders recognized that COLOURlovers was in need of a marketplace to help its community members exchange the digital goods they were creating, and hence created Creative Market. [3]

In April 2014, the team launched a Photoshop extension that allowed designers to preview and purchase Creative Market's digital assets directly within Photoshop itself. This made it easier for designers to find and integrate third-party digital assets within the workflow of their existing graphic design environments. [7] [8] [9]

In February 2014, Creative Market was acquired by Autodesk. The amount of the acquisition was not publicly announced. [4] The entirety of the Creative Market team stayed with the company through the acquisition. [10]

In 2016, Nicky Laatz became Creative Market's first shop owner to reach $1 million in earnings. [11]

In May 2020, it was acquired by the online design community Dribbble. [12] Shortly after, the team released Creative Market's Membership, a subscription offering that includes sitewide discounts and exclusive free assets.[ citation needed ]

Creative Market has continued to expand its catalogue consistently since launch, rolling out new categories like photos and 3D assets as well as emerging subcategories like Procreate brushes and Canva templates. In 2022, the site partnered with Shutterstock to expand its photo supply.[ citation needed ]

Overview

Creative Market's community members buy and sell creative assets for use in design and marketing projects. Assets include fonts, templates, illustrations, mockups, vector graphics, website templates, stock photography, and a wide range of ready-to-license creative goods. As of 2023, over 10 million products were available for purchase on Creative Market.[ citation needed ]

Creative Market's content is submitted by their users through "shops." On behalf of their shop owners, Creative Market handles the distribution, payment processing, support, and assisted marketing for its products. Sellers retain a cut of the sale price on their goods, are not bound to exclusivity agreements with Creative Market, and set their own prices on goods they sell through the platform. The platform also provides sales statistics and a customer-seller messaging system.[ citation needed ]

Membership

In 2021, Creative Market launched its design asset subscription. Creative Market's membership features sitewide discounts and exclusive access to free design goods every month. [13]

Related Research Articles

<span class="mw-page-title-main">Adobe Inc.</span> American multinational software company

Adobe Inc., formerly Adobe Systems Incorporated, is an American computer software company based in San Jose, California. It has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print. Its flagship products include Adobe Photoshop image editing software; Adobe Illustrator vector-based illustration software; Adobe Acrobat Reader and the Portable Document Format (PDF); and a host of tools primarily for audio-visual content creation, editing and publishing. Adobe offered a bundled solution of its products named Adobe Creative Suite, which evolved into a subscription software as a service (SaaS) offering named Adobe Creative Cloud. The company also expanded into digital marketing software and in 2021 was considered one of the top global leaders in Customer Experience Management (CXM).

<span class="mw-page-title-main">Graphic design</span> Interdisciplinary branch of design and of the fine arts

Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually.

<span class="mw-page-title-main">Adobe Photoshop</span> Raster graphics editing software

Adobe Photoshop is a raster graphics editor developed and published by Adobe for Windows and macOS. It was originally created in 1987 by Thomas and John Knoll. Since then, the software has become the most used tool for professional digital art, especially in raster graphics editing. Owing to its fame, the program's name has become genericised as a verb although Adobe disapproves of such use.

Autodesk, Inc. is an American multinational software corporation that provides software products and services for the architecture, engineering, construction, manufacturing, media, education, and entertainment industries. Autodesk is headquartered in San Francisco, California, and has offices worldwide. Its U.S. offices are located in the states of California, Oregon, Colorado, Texas, Michigan, New Hampshire and Massachusetts. Its Canada offices are located in the provinces of Ontario, Quebec, and Alberta.

<span class="mw-page-title-main">Graphic arts</span> Art genre

A category of fine art, graphic art covers a broad range of visual artistic expression, typically two-dimensional, i.e. produced on a flat surface. The term usually refers to the arts that rely more on line, color or tone, especially drawing and the various forms of engraving; it is sometimes understood to refer specifically to printmaking processes, such as line engraving, aquatint, drypoint, etching, mezzotint, monotype, lithography, and screen printing. Graphic art mostly includes calligraphy, photography, painting, typography, computer graphics, and bindery. It also encompasses drawn plans and layouts for interior and architectural designs.

<span class="mw-page-title-main">Corel Photo-Paint</span> Raster graphics editing software

Corel Photo-Paint is a raster graphics editor developed and marketed by Corel since 1992. Corel markets the software for Windows and Mac OS operating systems, previously having marketed versions for Linux. Its primary market competitor is Adobe Photoshop.

Autodesk Media and Entertainment is a division of Autodesk which offers animation and visual effects products, and was formed by the combination of multiple acquisitions. In 2018, the company began operating as a single operating segment and reporting unit.

<span class="mw-page-title-main">Sketchbook (software)</span> Digital drawing and sketching app

Sketchbook is a raster graphics software app intended for expressive drawing and concept sketching also for making animations. The software was first developed by Alias Systems Corporation as StudioPaint, before being acquired by Autodesk and then being spun out into an independent company, Sketchbook, Inc. Originally developed as commercial software, it evolved into a subscription model before eventually being made freeware for personal use. In 2021, Sketchbook Pro, the desktop version of the app available on Microsoft Windows and macOS, became a paid software available through the Microsoft Store and Mac App Store.

Shutterstock, Inc. is an American provider of stock photography, stock footage, stock music, and editing tools; it is headquartered in New York. Founded in 2003 by programmer and photographer Jon Oringer, Shutterstock maintains a library of around 200 million royalty-free stock photos, vector graphics, and illustrations, with around 10 million video clips and music tracks available for licensing. Originally a subscription site only, Shutterstock expanded beyond subscriptions into a la carte pricing in 2008. It has been publicly traded on the New York Stock Exchange since 2012.

<span class="mw-page-title-main">Darius A. Monsef IV</span> American internet entrepreneur

Darius A. Monsef IV is an internet entrepreneur & philanthropist known most widely as the founder of the design community COLOURlovers and co-founder & board member of the All Hands Volunteers international charitable organization. As an alumnus of Y Combinator and mentor with 500 Startups & PIE PDX, Monsef is an active participant in the internet startup community. He is also the author of the book Color Inspirations, published in 2011 by F+W Media and was named a "Design Visionary to Watch" by House Beautiful Magazine.

Justin Kan is an American internet entrepreneur and investor. He is the co-founder of live video platforms Justin.tv and Twitch, as well as the mobile social video application Socialcam. He was also the co-founder and former CEO of law-tech company Atrium before it was shut down in March 2020. In 2021, he launched NFT marketplace Fractal, which was renamed to Stash in 2024.

<span class="mw-page-title-main">Serif Europe</span> British software developer and publisher

Serif (Europe) Ltd, a subsidiary of Canva, is a renowned British software developer and publisher, best known for its Affinity suite of professional graphic design, photo editing, and desktop publishing software. The company delivers products directly to consumers through its dedicated website and contact centre, as well as through various retailers.

<span class="mw-page-title-main">PlanGrid</span>

PlanGrid is a construction productivity software designed for onsite construction workers. PlanGrid digitises blueprints. It features version control and collaboration tools such as field markups, progress photos and issues tracking.

<span class="mw-page-title-main">Sketchfab</span> 3D modeling platform website

Sketchfab is a 3D asset website used to publish, share, discover, buy and sell 3D, VR and AR content. It provides a viewer based on the WebGL and WebXR technologies that allows users to display 3D models on the web, to be viewed on any mobile browser, desktop browser or Virtual Reality headset.

<span class="mw-page-title-main">Squarespace</span> American SaaS-based web hosting platform

Squarespace, Inc. is an American website building and hosting company based in New York City. It provides software as a service for website building and hosting, and allows users to use pre-built website templates and drag-and-drop elements to create and modify webpages.

Jared Friedman is an American entrepreneur and angel investor. He is a partner at Y Combinator in San Francisco, where he invests in and helps startups. Previously, Jared was the co-founder and CTO at Scribd, a digital library and document-sharing platform, which has 80 million users.

<span class="mw-page-title-main">Dribbble</span> Design website

Dribbble is a self-promotion and social networking platform for digital designers. It serves as a design portfolio platform, jobs and recruiting site, and a platform for designers to share their work online.

Crew was a technology company from Montreal, Quebec. The company develops, markets, and operates the Crew app, which lets individuals find freelance graphic designers, illustrators and software developers. Crew's freelancers have completed projects for companies such as Dropbox, Medium, Tinder, Eventbrite and IDEO.

123RF, a branch of Inmagine Group, is a stock photos agency founded in 2005 which sells royalty-free images and stock photography. The company also has an expansive collection of vector graphics, icons, fonts, videos, and audio files.

References

  1. "Creative Market". angel.co.
  2. 1 2 "5 Tips On Working Remotely From A Guy Who Works Reaaaally Remotely". 16 July 2012.
  3. 1 2 3 "Creative Market Nabs $1.3M From SV Angel, CrunchFund To Become An Etsy For Digital Design". 8 June 2012.
  4. 1 2 King, Rachel. "Autodesk adds indie design startup Creative Market to toolset - ZDNet". ZDNet .
  5. "Creative Market Raises $7 Million Series A Financing Round to Spin Out from Autodesk" (Press release). 11 October 2017.
  6. "Dribbble, a bootstrapped 'LinkedIn' for designers, acquires Creative Market, grows to 12M users". 30 April 2020.
  7. "Creative Market Launches PS Extension, Lets You Buy Your Assets In-App". 12 April 2013.
  8. "Creative Market Previews Its API For A Digital Asset Marketplace With Photoshop Extension". 11 April 2013.
  9. Flaherty, Joe. "Creative Market Gives Photoshop an App Store of Its Own". Wired.
  10. "Autodesk Buys Creative Market To Square Up To Adobe With A Marketplace For Designers And Makers". 19 March 2014.
  11. "Graphic Designer Earns $1 Million Selling Fonts and Graphics Online". YouTube . 24 October 2016.
  12. Lunden, Ingrid (May 1, 2020). "Dribbble, a bootstrapped 'LinkedIn' for designers, acquires Creative Market, grows to 12M users". TechCrunch.
  13. "Join now to save big on design assets". Creative Market.