Creativeans

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Creativeans Pte Ltd is a branding and design consultancy based in Singapore, Milan, Vancouver and Jakarta. The company is co-founded by Kimming Yap and Yulia Saksen, and works across disciplines from branding, business design, UI/UX Design, product design, packaging design to communication design.


Creativeans' work has been on display in museums including Triennale Design Museum and Musée d’Art Moderne de la Ville de Paris, [1] and featured in business and design publications such as Elle Decor, The Business Times, [2] Cubes, Dwell and art4d. [3]


From 2011 to 2012, they curated Treasures of the Little Red Dot [3] [4] - an exhibition held in Milan Furniture Fair that showcases design objects inspired by Singapore's culture. Creativeans also received a special mention at the Salone Satellite Award 2012 [5] for Pod. Pod is a fabric-reinforced polypropylene food container, recognised for its creative use of materials.


In April 2013, Creativeans is one of the seven design companies selected by Singapore Furniture Industries Council to represent Singapore at Milan, Tortona Design Week where they presented new designs for brands Artifeq and NUUZO. [2] [6] In April 2017, Creativeans once again represented Singapore at Shenzhen Design Week - Global "City of Design". [7]


In 2017, Creativeans released the book titled 'Are You Brand Dead?' [8]


In 2022, Creativeans launched Singapore's first antimicrobial Chinese red packet [9] [10] design for Filos Community Services to support the needy in the community.


In September 2022, Creativeans marked their 10th anniversary by hosting 'Ten Designs in a New Decade' [11] exhibition, which was held as part of Singapore Design Week 2022. The event was also attended by Senior Minister of State for Foreign Affairs, Ms. Sim Ann.


In 2023, Creativeans initiated the Care For Each Otter [12] [13] campaign in collaboration with the Jane Goodall Institute Singapore (JGIS). The objective was to enhance public awareness and knowledge concerning wildlife conservation in Singapore. This campaign was implemented as a component of their Chinese New Year fundraising initiative.

In May 2023, Creativeans announced the launch of The Project Matters. The launch was featured on various Indonesian media outlets including Medcom, [14] Marketeers, [15] Suara, [16] JPNN, [17] and Merdeka. [18]

In September 2025,Creativeans co-founder Kimming Yap was named to Campaign Asia-Pacific’s “40 Under 40” list, which recognises emerging marketing and communications leaders across 14 Asia-Pacific markets. [19]

In September 2025, Creativeans launched and curated Design WAH! Showcase , a Singapore Design Week official programme co-organised with Franchising and Licensing Asia (FLAsia) and supported by the DesignSingapore Council . The initiative spotlights Singapore’s emerging design intellectual properties (IPs) created by young designers and students, bridging creativity and commerce. Featuring character-based IPs, product concepts, and world-building narratives, the showcase aims to nurture a new generation of Singaporean designers by empowering them to take ownership of their creative works and explore their commercial potential. It reflects Creativeans’ ongoing commitment to developing Singapore’s creative economy through design innovation and IP commercialisation, aligning with the nation’s “Design 2050 Masterplan” vision of becoming a “nation by design.” [20] [21]

In October 2025, Creativeans announced BrandsBuilder.ai , described as Singapore’s first AI-powered brand consultant, launched at Tech in Asia 2025 in Jakarta, as it was selected to showcase at the Tech in Asia Conference Indonesia 2025 Startup Factory. This AI-powered brand consultant is built on the firm’s BrandBuilder® methodology to streamline brand audits, positioning and identity work. The platform has been noted in trade coverage as automating brand strategy tasks typically handled by consultants, and as part of Creativeans’ push to apply AI to brand governance and consistency at scale.

Awards

The awards won by Creativeans include:

Project: Red Lips Category: Branding for Food - Other Award: Gold [22]

Project:Lawe Category: Branding for Social Change Award: Gold [23]

Project: Lawe Category: Websites Design for Social Change Award: Silver [23]

Project: Minimax Category: Branding for Graphic Design Award: Silver [24]

Project: Minimax Category: Branding for Interior: Silver [25]

Project: Aeris Dynamics Category: Branding for Services - Other Award: Gold [27]

Project: Aeris Dynamics Category: UX, Interface & Navigation for Digital Design Award: Silver [27]

Project: Mascot Enterprise Category: Character Design for Graphic Design Award: Gold [28]

Project: Mascot Enterprise Category: UX, Interface & Navigation for Digital Design Award: Silver [28]

Project: Mascot Enterprise Category: Branding for Services - Other Award: Bronze [28]

Project: Farmer Brand Category: Branding for Food - Other Award: Gold [29]

Project: Farmer Brand Category: Packaging Design for Graphic Design Award: Silver [29]

Project: Malt & Wine Asia Category: Branding for Alcoholic Beverages - Wine Award: Gold [30]

Project: Malt & Wine Asia Category: Branding for Alcoholic Beverages - Other Award: Gold [31]

Project: Panda Century Education Category: Branding for Kids Award: Gold [32]

Project: Panda Century Education Category: Branding for Technology Award: Silver [33]

Project: Vorel Category: Branding for Technology Award: Gold [34]

Project: Chupitos Category: Branding for Restaurants/Cafe Award: Silver [35]

Project: InstaProtection Category: Technology Award: Gold [36]

Project: Blue Aqua Category: Food Award: Gold [37]

Project: Evolta Go Category: Technology Award: Silver [38]

Project: FYNXT Category: Technology Award: Bronze [39]

References

  1. ↑ "Generation Design - Mam - Paris.Fr". Mam.paris.fr. Archived from the original on 2013-11-11. Retrieved 2013-11-11.
  2. 1 2 "Designed to wow Milan". Businesstimes.com.sg. 2013-04-05. Retrieved 2013-11-11.
  3. 1 2 "Architecture, Design, Arts". art4d. Archived from the original on 2013-11-11. Retrieved 2013-11-11.
  4. ↑ "Creativeans". Surfaceasiamag.com. 2011-07-25. Retrieved 2013-11-11.
  5. ↑ "Winners of the Salone Satellite Award 2012". DEXIGNER. April 2012. Retrieved 2023-06-23.
  6. ↑ "Creativeans Interview for Singapore Lah! The Design Showcase". YouTube. Retrieved 2013-11-11.
  7. ↑ "Shenzhen Design Week". sz.design. Retrieved 2017-05-07.
  8. ↑ "Are Your Brand Dead?". Creativeans. Retrieved 2023-05-26.
  9. ↑ "Care For Each Otter: Buy An Angbao And Support The Needy". www.creativeans.com. 2022-01-05. Retrieved 2022-07-01.
  10. ↑ "萌虎红包封 人间送温情 | 早报". www.zaobao.com.sg (in Simplified Chinese). Retrieved 2022-07-01.
  11. ↑ "Ten Designs in a New Decade". Design Singapore. 2022-09-23. Archived from the original on 2023-06-06. Retrieved 2023-05-23.
  12. ↑ "Care For Each Otter". Creativeans. 2023-01-19. Retrieved 2023-05-26.
  13. ↑ "Chinese New Year red packets that are perfect for different types of Singaporeans". AsiaOne. 2023-01-17. Retrieved 2023-05-26.
  14. ↑ "Lawe dan Creativeans Berambisi Membawa Tenun Mendunia". Medcom. May 2023. Retrieved 2023-06-23.
  15. ↑ "Lawe dan Creativeans, Kerja Sama Promosikan Karya Perempuan ke Pasar International". Marketeers. May 2023. Retrieved 2023-06-23.
  16. ↑ "Asa UMKM Tenun Tradisional RI Tembus Pasar Internasional". Suara. May 2023. Retrieved 2023-06-23.
  17. ↑ "Lawe dan Creativeans Sepakat Promosikan Karya Perempuan Indonesia Tembus ke Pasar Internasional". JPNN. May 2023. Retrieved 2023-06-23.
  18. ↑ "Lawe dan Creativeans Akan Promosikan Tenun Karya Wanita Indonesia ke Mancanegara". Merdeka. May 2023. Retrieved 2023-06-23.
  19. ↑ "40 Under 40 2025: Kimming Yap, Creativeans | Analysis". Campaign Asia. Retrieved 2025-10-29.
  20. ↑ MENAFN. "Inaugural Design WAH! Opens International Doors For Singapore IP Designers". menafn.com. Retrieved 2025-10-29.
  21. ↑ creativeans (2025-09-23). "Design WAH! at FLAsia 2025, for Singapore's IP designers" . Retrieved 2025-10-29.
  22. ↑ "Lawe Indigo Award winner 2025". Indigo Design Award. Retrieved 2025-10-29.
  23. 1 2 "Lawe Indigo Award winner 2025". Indigo Design Award. Retrieved 2025-10-29.
  24. ↑ "Minimax Indigo Award winner 2025". Indigo Design Award. Retrieved 2025-10-29.
  25. ↑ "Minimax Indigo Award winner 2025". Indigo Design Award. Retrieved 2025-10-29.
  26. ↑ "Instagram". www.instagram.com. Retrieved 2025-10-29.
  27. 1 2 "Aeris Dynamics Indigo Award winner 2024". Indigo Design Award. Retrieved 2025-10-29.
  28. 1 2 3 "Mascot Enterprise Indigo Award winner 2024". Indigo Design Award. Retrieved 2025-10-29.
  29. 1 2 "Farmer Brand Indigo Award winner 2024". Indigo Design Award. Retrieved 2025-10-29.
  30. ↑ "Malt & Wine Asia". Indigo Award. April 2023. Retrieved 2023-05-23.
  31. ↑ "Malt & Wine Asia". Indigo Award. April 2023. Retrieved 2023-05-23.
  32. ↑ "Panda Century Education". Indigo Award. April 2023. Retrieved 2023-05-23.
  33. ↑ "Panda Century Education". Indigo Award. April 2023. Retrieved 2023-05-23.
  34. ↑ "Vorel". Indigo Award. April 2023. Retrieved 2023-05-23.
  35. ↑ "Chupitos". Indigo Award. April 2023. Retrieved 2023-05-23.
  36. ↑ "InstaProtection". Indigo Award. April 2022. Retrieved 2023-05-23.
  37. ↑ "Blue Aqua". Indigo Award. April 2022. Retrieved 2023-05-23.
  38. ↑ "Evolta Go". Indigo Award. April 2022. Retrieved 2023-05-23.
  39. ↑ "FYNXT". Indigo Award. April 2022. Retrieved 2023-05-23.
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