An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, The Interpublic Group of Companies, and Omnicom Group. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.
The Institute of Public Affairs (IPA) is a conservative non-profit free market public policy think tank based in Melbourne, Victoria, Australia. It advocates free market economic policies such as free markets, privatisation, deregulation of state-owned enterprises, trade liberalisation, deregulation of workplaces, abolition of the minimum wage, criticism of socialism, and repeal of Section 18C of the Racial Discrimination Act 1975. It also rejects large parts of climate science.
Sir Martin Stuart Sorrell is a British businessman and the founder of WPP plc, the world's largest advertising and PR group, both by revenue and the number of staff. Upon being ousted in April 2018, Sorrell was the longest-serving chief executive of a FTSE 100 company.
Chris Ingram is a British businessman, entrepreneur and art collector with strong benevolent links to Woking.
J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson.
The Advertising Association (AA) is a trade association representing advertisers, agencies, media and research services in the UK advertising industry. Its stated aim is to promote the “…role, rights and responsibilities of advertising and its impact on individuals, the economy and society". Its Chief Executive is Stephen Woodford.
Sexualization is the emphasis of the sexual nature of a behavior or person. Sexualization is linked to sexual objectification, treating a person solely as an object of sexual desire. According to the American Psychological Association, sexualization occurs when "individuals are regarded as sex objects and evaluated in terms of their physical characteristics and sexiness." "In study after study, findings have indicated that women more often than men are portrayed in a sexual manner and are objectified. In addition, a narrow standard of physical beauty is heavily emphasized. These are the models of femininity presented for young girls to study and emulate."
Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics overlap with media and public relations ethics.
Kantar Group is a global data, insights, and consulting company based in London, England. It was founded in 1992, and has approximately 30,000 employees in over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion.
"Youth Marketing" is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 11 to 35. More specifically, there is teen marketing, targeting people age 11 to 17, college marketing, targeting college-age consumers, typically ages 18 to 24, and young adult marketing, targeting ages 25 to 34.
The Institute of Practitioners in Advertising (IPA), incorporated by a Royal Charter, is the trade body and professional institute for agencies and individuals working in the UK's advertising, media and marketing communications industry.
Mitch Joel is an entrepreneur and writer. He was president of Twist Image, a digital marketing agency that was purchased by WPP in 2014 and president and a founding partner of Distort Entertainment. Currently, he is a professional keynote speaker and the co-founder of ThinkersOne.
Bates CHI & Partners is an advertising and marketing agency and a member of the WPP Group.
Thinkbox is the marketing body for commercial TV in the UK. Its shareholders are Channel 4, ITV, Sky Media and UKTV. Together Thinkbox's shareholders represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Thinkbox's Associate Members are Disney, TAM Ireland, Think TV (Australia), thinktv (Canada), TVN Media (Poland), TV Globo (Brazil), Tenk TV (Norway), DSTv, and Virgin Media. Discovery Networks UK & Ireland and STV also give direct financial support.
The UK Council for Child Internet Safety (UKCCIS) was set up in 2008 under the Brown Government charged with bringing together government departments, law enforcement agencies, academia, private industry and third-sector representatives such as charities and voluntary groups to collaborate on strategies to ensure child internet safety. It is a group made up of more than 200 constituent organisations with a board chaired by ministers. It collates internet safety research, conducts its own consultations, gives advice to industry providers and publishes a code of practice. The remit of the Council began with the Byron Review and the group has subsequently drawn on diverse sources including the Bailey Review and the work of Professor Sonia Livingstone.
The Family and Parenting Institute is an independent charity that exists to make the UK a better place for families and children. It works with charities, businesses, and public services to offer practical help to families. Its campaigns and research work focus on building a "family friendly" society by offering insights into current and future family life. It runs the Family Friendly scheme, which aims to help public and private organisations to better understand diverse families and meet their needs. The Family and Parenting Institute merged with the Daycare Trust in January 2013 and is now called the Family and Childcare Trust.
Hogarth Worldwide is a WPP-owned global company that provides marketing Implementation services, including all-channel production and language services to blue-chip international companies. Hogarth has featured in the Televisual poll of top post-production houses.
VMLY&R is an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Y&R , founded in 1923. It is a subsidiary of WPP plc multinational advertising and public relations holding company.
The Bailey Review was an inquiry into what was described as "the commercialisation and sexualisation of childhood". It was commissioned by the UK Coalition government in response to the manifesto commitments of the Conservative and Liberal Democrat parties in the 2010 general election. The Coalition believed that children in the UK were "being pressured to grow up too quickly", and sought recommendations on how to address what they perceived as public concern about this. On 6 December 2010 Michael Gove, Secretary of State for Education, appointed Reg Bailey CBE, Chief Executive of the Mothers’ Union to lead the Review. The results were published on 6 June 2011.
