 Logotype | |
| Company type | Private limited |
|---|---|
| Industry | Fashion |
| Founded | 1947 in the Colony of Singapore |
| Founder | Tan Hian Tsin |
| Headquarters | 3 Ubi Avenue 3, |
Area served | Worldwide |
| Website | www |
Crocodile International Pte Ltd. or simply Crocodile is a garments company based in Singapore.
Crocodile International was founded in 1947 in British Singapore by Tan Hian Tsin. [1] Tan is an immigrant from Swatow, China whose family has been involved in the garment trade including the manufacturing of knitting machines. [2]
Crocodile would open its first factory in British Hong Kong in 1953. By 2016, the fashion brand has 3,000 outlets in 14 countries. [3]
The crocodile has been chosen to represent Crocodile International's branding for being a "very tough animal" with a long lifespan. This is connected to Tan's vision for the "long life of the company". The logo of Crocodile International features the reptile facing left. [2] The logo was made in 1947 by Tan and is accompanied by his handwriting. [4]
The brand has faced various intellectual property rights disputes with French fashion brand Lacoste, which features a right-facing crocodile, over similarities of their logo. [2] Legal cases has been filed in China, [4] Myanmar, Japan, and the Philippines. [5] [6]
Crocodile International and Lacoste have an existing agreement dated 1983 to have their brands coexist in certain markets. [5]