CrunchLabs

Last updated
CrunchLabs LLC
FoundedMarch 30, 2022;3 years ago (2022-03-30)
Founder Mark Rober
Headquarters
Sunnyvale, California
,
U.S. [1]
Key people
Jim E Lee (President, COO)

Rachele Harmuth (CPO)

Scott Lewers (CCO)
Website crunchlabs.com

CrunchLabs LLC is an educational technology company founded by American YouTuber and engineer Mark Rober in 2022. They primarily create subscription-based educational kits for children.

History

CrunchLabs was co-founded in 2022 [2] by Mark Rober [3] along with Jim E Lee as president and CEO, to create and sell STEM learning kits for kids. [4]

In April 2024, CrunchLabs launched Hack Pack, [5] a coding and robotics product for teens and adults.

In November 2024, CrunchLabs announced Space Selfie, a service in which a satellite will display a user-uploaded photo, and a photo of the satellite will be taken over a specified location and sent to the user. The service is free to CrunchLabs subscribers. The satellite was launched from the Vandenberg Space Force Base, California on a SpaceX Falcon 9 rocket on January 14, 2025. [6] [7]

CrunchLabs sponsored a leg of Chess.com's 2024 Champions Chess Tour. [8] In 2025, it was announced that CrunchLabs would be launching in India. [9] Also in May 2025, a global licensing deal between CrunchLabs and Australian-owned toy company Moose Toys was announced. [10] The same year it hired former Lionsgate executive Scott Lewers as its chief content officer (CCO). [11] Also in June 2025, CrunchLabs began sponsoring children's YouTube franchise Toys and Colors. [12]

As of September 2025, CrunchLabs is set to produce a competition show for Netflix, along with Jimmy Kimmel, to be hosted by Rober in 2026. [13]

References

  1. ↑ "Imprint / Impressum". CrunchLabs. Retrieved July 1, 2025.
  2. ↑ "Crunchlabs LLC". OpenCorporates . March 30, 2022. Retrieved June 28, 2025.
  3. ↑ Hale, James (April 21, 2025). "Top 5 Branded Videos of the Week: MrBeast, Ryan Trahan, Mark Rober". Tubefilter . Retrieved July 1, 2025.
  4. ↑ Fischer, Neal E. (8 July 2025). The Totally Awesome World of MrBeast. Beker and Mayer Kids. ISBN   9780760395431 . Retrieved 9 September 2025.
  5. ↑ Takahashi, Dean (2024-04-22). "CrunchLabs launches Hack Pack subscription to make robotics accessible to all". GamesBeat. Retrieved 2025-10-06.
  6. ↑ Hawkins, Andrew J. (November 11, 2024). "You can take a selfie with the Earth using this YouTuber's satellite". The Verge. Retrieved July 1, 2025.
  7. ↑ Gray, Jeremy (May 27, 2025). "You Can Get a Free Selfie in Space Thanks to Mark Rober's $5M Satellite". PetaPixel. Retrieved July 1, 2025.
  8. ↑ Kaser, Rachel (11 July 2024). "Chess.com partners with CrunchLabs on Masters tour and Mark Rober Bot". Games Beat. Retrieved 9 September 2025.
  9. ↑ Nair, Prashant (May 5, 2025). "YouTube star Mark Rober unveils CrunchLabs blueprint for India, says 'Make in India is the only way' - CNBC TV18". CNBCTV18 . Retrieved July 1, 2025.
  10. ↑ "Moose Toys Rockets into a New Space; Signs Exclusive Global Partnership with CrunchLabs". Licensing International. 2025-05-06. Retrieved 2025-12-20.
  11. ↑ White, Peter (June 18, 2025). "Ex-Lionsgate & Discovery Exec Scott Lewers Joins Mark Rober's CrunchLabs As Chief Content Officer". Deadline . Retrieved July 1, 2025.
  12. ↑ ""Toys & Colors" Team Up With Mark Rober for Youtube Science Adventure - Señal News". Señal News. June 23, 2025. Retrieved July 1, 2025.
  13. ↑ Martin, Saleen (19 August 2025). "Mark Rober, kid-friendly engineer, to experiment with new Netflix show". USA Today. Retrieved 9 September 2025.
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