Culture Amp

Last updated
Culture Amp
Company type Private
Industry Software
Founded2009;16 years ago (2009) in Melbourne, Australia
FoundersDidier Elzinga
Doug English
Rod Hamilton
Jon Williams
Headquarters
Melbourne
,
Australia
Area served
Worldwide
ProductsCulture Amp platform
ServicesEmployee engagement software
Performance management software
Employee survey tool
AI-powered coaching
Website cultureamp.com

Culture Amp is a software company that provides software-as-a-service (SaaS) employee experience technology. The company is based in Melbourne, Australia with offices in the United States, United Kingdom, and Germany. [1]

Contents

Overview

Culture Amp’s cloud-based employee experience platform serves the needs of employee engagement and continuous performance management programs. [2] Built on a foundation of people science research (such as organizational behavior and I/O psychology), Culture Amp enables human resources teams to capture employee feedback through employee engagement surveys, aggregate feedback data across individual departments, and benchmark it against the industry. [3]

Additionally, the Culture Amp platform features tools for performance reviews, 360-degree feedback, goal setting and tracking, learning and development, and people analytics and reporting. [4]

In 2025, Culture Amp launched AI Coach, an AI-powered performance and career coach for employees and leaders. [5]

History

Founded in 2009, Culture Amp’s founders – Didier Elzinga, Doug English, Rod Hamilton, and Jon Williams – started the company “after identifying that most big technology transformation projects are not technology problems – they are cultural.” [6]

In 2015, Culture Amp received $6.3 million in Series A [7] funding and opened its first international office in San Francisco. [8]

After receiving additional funding and opening offices in New York and London between 2016-2020, Culture Amp closed a $150 million Series F round led by Sequoia Capital China and TDM Growth Partners, in July 2021. This raise valued the company at $1.5 billion. [9]

Culture Amp serves more than 25 million employees across 6,500+ companies. [10] As a Certified B Corporation, Culture Amp also supports organizations through the Culture First Community and global Culture First Chapters. [11]

Acquisitions

In 2019, Culture Amp acquired Zugata, a performance management firm, in 2019. [12]

In 2021, Disco, a cultural values recognition company, was acquired by Culture Amp. [13]

In 2024, Culture Amp completed the acquisition of Orgnostic, a people analytics company. [14]

References

  1. Clancy, Heather (2016-03-07). "This Startup Helps Airbnb and Slack Measure What Employees Think". Fortune. Retrieved 2025-11-20.
  2. Tabanao, Ada (2023-05-03). "Culture Amp Review". Human Resources Director. Retrieved 2025-11-20.
  3. Field, Shivaune (2024-10-23). "How Didier Elzinga built Culture Amp into a $2 billion powerhouse". Forbes Australia. Retrieved 2025-11-20.
  4. Adler, Tim (2024-11-13). "5 of the Best Performance Management Tools for CEOs". BusinessChief. Retrieved 2025-11-20.
  5. Kidwai, Aman (2025-07-17). "Why Culture Amp Launched an AI-Powered Coaching Tool". Newsweek. Retrieved 2025-11-20.
  6. Field, Shivaune (2024-10-23). "How Didier Elzinga built Culture Amp into a $2 billion powerhouse". Forbes Australia. Retrieved 2025-11-20.
  7. Lawler, Ryan (2015-03-04). "Felicis Leads $6.3M Series A Round In Employee Survey Startup Culture Amp". Tech Crunch. Retrieved 2025-11-20.
  8. Field, Shivaune (2024-10-23). "How Didier Elzinga built Culture Amp into a $2 billion powerhouse". Forbes Australia. Retrieved 2025-11-20.
  9. Shu, Catherine (2021-07-29). "Employee engagement platform Culture Amp raises $100M at a $1.5B valuation". Tech Crunch. Retrieved 2025-11-20.
  10. Clune, Bronwen (2024-09-27). "Culture Amp's co-founder on the HR software unicorn's Adobe breakthrough moment". Capital Brief. Retrieved 2025-11-20.
  11. Gordon, Mark (2025-01-12). "Global company culture organization relaunches Tampa Bay chapter". Business Observer. Retrieved 2025-11-20.
  12. Thibodeau, Patrick (2019-01-31). "Culture Amp buys Zugata to tie peer feedback with engagement". TechTarget. Retrieved 2025-11-20.
  13. Thomsen, Simon (2021-10-08). "Culture Amp snaps up US workplace values startup Disco". Startup Daily. Retrieved 2025-11-20.
  14. Mathers, Hugo (2024-03-21). "Culture Amp to acquire people analytics company Orgnostic". Capital Brief. Retrieved 2025-11-20.