 | |
| Industry | Sportswear, Footwear |
|---|---|
| Founded | November 30, 2020 |
| Founder | Under Armour and Stephen Curry |
| Products | Footwear, Apparel, Accessories |
| Parent | Under Armour |
| Website | www |
Curry Brand is a sub-brand of Under Armour, launched in partnership with NBA star Stephen Curry in November 2020. The brand focuses on performance footwear, apparel, and accessories. Curry Brand is positioned as a competitor to Nike's Jordan Brand.
Curry Brand was officially announced by Under Armour on November 30, 2020, as part of a long-term partnership with Stephen Curry. The launch coincided with Under Armour's quarterly earnings report, which revealed $1.43 billion in revenue, flat compared to the previous year. [1]
The product line includes basketball shoes.
The launch of Curry Brand was met with significant media attention[ citation needed ], with many drawing comparisons to Nike's Jordan Brand.[ citation needed ] Analysts noted that the partnership with Stephen Curry could help Under Armour strengthen its position in the competitive sportswear market, particularly in the basketball category. [2] However, some critics questioned whether Curry Brand could achieve the same level of cultural and commercial success as Jordan Brand, given the latter's decades-long dominance.[ citation needed ]