Designed Giftionery Taiwan (commonly known as DG Taiwan, prior to 2024 formerly known as Taipei International Gift and Stationery Show) is an annual business-to-businesstrade show for the gift, stationery, and cultural and creative industries held each spring in Taipei, Taiwan. It is organized by the Taiwan External Trade Development Council (TAITRA) and the Taipei World Trade Center and is amongst Asia's leading showcases for original design gifts, branded merchandise, packaging, and licensing services.[2]
The show dates to 1978 and for decades was known in English as the Taipei International Gift & Stationery Show (Giftionery Taipei). In 2024, organizers rebranded the event as DG Taiwan (Designed Giftionery Taiwan) to emphasize original design, creative brands, and licensing, aligning the fair with Taiwan's cultural and creative economy and with sustainability-oriented practices.[2]
DG Taiwan 2024 concluded with what organizers described as a record-breaking outcome, reporting nearly 80,000 visits over four days and international attendees from 48 countries and regions.[3]
The 2025 edition (17–20 April) was staged at TWTC Hall 1 and opened with 299 exhibitors across 427 booths under four core themes—Design & Novelty, Customized, Eco-Friendly, and Smart Innovation Solutions—with curated areas for startups and creators.[4][5] The organizers subsequently reported strong international turnout and cross-sector participation by major Taiwanese and multinational companies seeking customized gifts and branded merchandise.[6]
Developments
Rebranding since 2024 formalized long-running shifts in the show's content and audience: beyond traditional school and office stationery, the fair now highlights designed consumer goods, cultural & creative products, packaging design, and licensing/IP services, as well as sustainable materials and processes.[2] Themed zones and programs have included DesiGn Select, Creator Lab, startup showcases, and buyer matchmaking, alongside talks on design, ESG, and brand licensing.[7][8]
The show continues to serve export-oriented small and medium enterprises and original design makers while attracting corporate buyers for promotional items and branded merchandise from sectors such as retail, transport, electronics, financial services, duty-free, and e-commerce platforms.[9][10]
Challenges
Taiwan's broader consumer-goods and stationery ecosystem faces structural challenges including competition from lower-cost regional producers, rising wages, and technology and know-how transfer pressures—factors that affect exhibitors’ pricing and differentiation strategies.[11][12] More broadly, foreign trade and retail in Taiwan contend with mature-market dynamics and intense competition, requiring exporters and brand owners to focus on product innovation, design, and niche branding.[13][14]
Dates and venue
The show typically takes place in April at the Taipei World Trade Center (TWTC) Hall 1. The 2025 edition ran 17–20 April.[15][16]
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12,000+ (2025)