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Daisy London is a British jewellery brand founded in 2009. It has an e-commerce platform and distributor in UK and internationally.
Jewellery brand, Daisy London, was founded In 2009 by Ruth Bewsey. Its first advertising campaign featured Cara Delevingne. [1] [2] In 2012, Daisy London became part of the IBB Group [3] of companies.
Daisy London has a network of distributors in the India United Kingdom and Europe and global distributors in America, Asia and South Africa.
Daisy London designs "Chakra bracelets" [4] which have been worn by celebrities such as [5] Sienna Miller, Cara Delevingne, [6] and Kanye West. [7] The collection also includes necklaces, rings, earrings and diamond [8] bracelets. Other collections include Good Karma, Halo and Alpha. [9]
In August 2014, Daisy London worked with Princess Beatrice [10] [11] and Royal National Orthopedic Hospital (RNOH) on creating a charity bracelet [12] [13] to raise awareness for the RNOH where the Princess is a patron.
Other charity actions include donations to the Tumaini Trust[ citation needed ] and Dress For Success, to benefit the women's charity headed by Mary Portas.
Daisy London collaborated with presenter Laura Whitmore [14] on a collection [15] in October 2015. In June 2016, new summer festival pieces [16] were added to the main Laura Whitmore x Daisy collection.
Costume or fashion jewelry includes a range of decorative items worn for personal adornment that are manufactured as less expensive ornamentation to complement a particular fashionable outfit or garment as opposed to "real" (fine) jewelry, which is more costly and which may be regarded primarily as collectibles, keepsakes, or investments. From the outset, costume jewelry — also known as fashion jewelry — paralleled the styles of its more precious fine counterparts.
Princess Eugenie, Mrs Jack Brooksbank is a member of the British royal family. She is the younger daughter of Prince Andrew, Duke of York, and Sarah, Duchess of York. She is a niece of King Charles III. At birth, she was 6th in the line of succession to the British throne and is now 11th. She is the younger sister of Princess Beatrice.
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Cara Jocelyn Delevingne is an English model and actress. She signed with Storm Management after leaving school in 2009. Delevingne won Model of the Year at the British Fashion Awards in 2012 and 2014.
Poppy Angela Delevingne is an English socialite, actress and model.
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Hardware LDN is a London-based and owned fashion house that specializes in high-end clothing, accessories and outerwear. Founded by Jessica Horwell in 2012, her initial designs immediately attracted a large celebrity following which has been growing ever since. Spending time in both New York and Los Angeles as well as her home town of London has led to the Hardware LDN range being stocked in Selfridges.
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