Daniel Burrus

Last updated
Daniel Burrus
DanielBurrus (cropped).jpg
Born
Portland, Oregon
Alma mater University of Wisconsin–Oshkosh
Occupation(s)Author, Technology Futurist, Business strategist, Keynote Speaker
Website burrus.com

Daniel Burrus is an American technology futurist, business adviser, author, [1] and public speaker in the areas of business strategy, global trends, and disruptive innovation. He has written on the topics of business transformation and technology-driven trends, with his book Flash Forsight becoming a New York Times Bestseller in 2011. [2] [3]

Contents

The New York Times described Daniel Burrus as a "futurist who talks about how a vision of times ahead can shape business decisions today." [4] Forbes magazine recognized his career as a "strategic advisor to executives from Fortune 500 companies" [5] given his role as a technology trends researcher. [6]

Early life and education

Burrus was born at Portland, Oregon. He grew up in the Milwaukee, Wisconsin area.

Daniel Burrus attended the Wisconsin State University-Oshkosh, where he graduated in 1971 with a bachelor's degree. Burrus and fellow student Bill Gray, during their senior year, were awarded a research grant from the United States Department of Education to establish a student training assistance program. He and Bill Gray were co-directors of the first federally funded program of its kind in the nation. [7] The program offered free tutoring for collegians with deficiencies in specific academic subjects, sample test files, class notes, textbook exchange, general information and referral, assistance in registration, and help in selection of courses and teachers. [7] [8] While working on a graduate degree, Burrus became a science teacher (1971-1978). Early in his teaching career, he was nominated for an Educator of the Year Award [9] and went on to found and manage six businesses.

Career

As founder and CEO of the research and consulting firm Burrus Research, [10] Burrus is an active futurist keynote speaker. [11] In 2017, Forbes magazine recognized his career as a "strategic advisor to executives from Fortune 500 companies" [5] given his role as a technology trends researcher. [6] Burrus has a worldwide reputation for anticipating technological change and its impact on the world of business. According to Denmark's Manage Magazine, he founded six separate companies between 1971 and 2009, including:

Three of these were regarded as national leaders in the U.S., five of which were profitable within the first year of their operation. [12]

Seven books reflect his authority as a disruptor and futurist most notably with the New York Times bestseller Flash Foresight: How to See the Invisible and Do the Impossible (2011). [13] [14] [15] : and the book The Anticipatory Organization. Burrus has delivered thousands of speeches as a professional speaker certified by the National Speakers Association (NSA). [16] [17] The NSA Council of Peers Award for Excellence (CPAE) honored Burrus with its Speaker Hall of Fame Award. [18] Burrus has written more than a dozen books and has also written for the Harvard Business Review , [19] Wired magazine, The Huffington Post, [20] and LinkedIn, where he has more than a million subscribers as of 2020. As a blogger, he has also contributed to CNBC, [21] Big Think, Examiner.com, and Business 2 Community.

Daniel Burrus joined the National Board of Advisors at High Point University in 2015. [22]

Hard Trend Methodology

Daniel Burrus invented Hard Trend Methodology as a component of his Anticipatory Organization Model. [23] His methodology for separating "hard trends" (trends that will happen) vs. "soft trends" (trends that might happen) was the subject of PBS television specials. [24] [25] A "Hard Trend" is a projection based on measurable, tangible, and fully predictable facts, events, or objects. Strategy based on the certainty of Hard Trends is said to be low risk. A Soft Trend is a projection based on statistics that has the appearance of being tangible, fully predictable facts. Soft Trends are described as changeable. [26]

Works

Books

  1. The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage. Greenleaf Book Group Press. (2017), [27] ISBN   9781626344464.
    1. The Anticipatory Organization (Chinese Edition) Zhejiang University Press. (2019) ISBN   9787308190268
    2. The Anticipatory Organization Mem Cards Burrus Research (2017); card game.
  2. Flash Foresight: How to See the Invisible and Do the Impossible. HarperCollins. (2011). [28] ISBN   0061922293. Available in multiple languages.
  3. Speaking Secrets of the Masters. Executive Books. (1995). ISBN   9780937539224.
  4. Technotrends: How to Use Technology to Go Beyond Your Competition. Collins. [29] (1994). ISBN   0887307000. Available in multiple languages.
  5. Insights into Excellence. Executive Books. (1993). ISBN   9780937539156.
  6. Medical Advances: a user-friendly guide to the latest technology. Kendall/Hunt Publishing Co. (1990). ISBN   0840361785.
  7. The New Tools of Technology. Kendall/Hunt Publishing Co. (1990). ISBN   1880136503.
  8. Environmental Solutions. Kendall/Hunt Publishing Co. (1990). ISBN   0840361793.
  9. Advances in Agriculture. Kendall/Hunt Publishing Co. (1990). ISBN   0840361807.

Audio books

  1. Flash Foresight. (2011). Harper Audio. [30]
  2. Reengineering Yourself: Using Tomorrow's Success Tools To Excel Today. Nightingale-Conant. Nightingale-Conant. (1996). ISBN   0671572938.
  3. Technotrends. (1993). HarperAudio.
  4. Futureview: Your Competitive Edge. (1990). Burrus Research Publications.
  5. Futureview: A Look Ahead, Volume 2. (1990). Burrus Research Publications.
  6. Maximizing Your Creativity. (1988). Burrus Research Publications.
  7. Futureview: A Keynote Speech. (1985). Burrus Research Publications.
  8. Futureview: A Look Ahead. (1985). Burrus Research Publications.
  9. Teaching Creativity. (1985). Burrus Research Publications.
  10. The Future of Education. (1985). Burrus Research Publications.
  11. Beyond Megatrends. (1984). Burrus Research Publications.

Magazines

  1. Know What's Next Magazine 2019 Vol. 10 : Strategies for Transforming Your Business And Future. Burrus Research. (2019).
  2. Know What's Next Magazine 2018 Vol. 9: Strategies for Transforming Your Business And Future. Burrus Research. (2018).
  3. Know What's Next Magazine 2017: Strategies for Transforming Your Business And Future. Burrus Research. (2017).
  4. Know What's Next Magazine 2016: Strategies for Transforming Your Business And Future. Burrus Research. (2016).
  5. Know What's Next Magazine 2015: Strategies for Transforming Your Business And Future. Burrus Research. (2015).
  6. Know What's Next Magazine 2014: Strategies for Transforming Your Business And Future. Burrus Research Associates. (2014).
  7. Know What's Next Magazine 2013: Strategies for Transforming Your Business and Future. Burrus Research Associates. These were published yearly since 2009.

Newsletters

Video learning system

Business strategy games

Education strategy game

Television show

Awards and accomplishments

Related Research Articles

Futurists are people whose specialty or interest is futurology or the attempt to systematically explore predictions and possibilities about the future and how they can emerge from the present, whether that of human society in particular or of life on Earth in general.

<span class="mw-page-title-main">Futures studies</span> Study of postulating possible, probable, and preferable futures

Futures studies, futures research, futurism, or futurology is the systematic, interdisciplinary and holistic study of social/technological advancement, and other environmental trends; often for the purpose of exploring how people will live and work in the future. Predictive techniques, such as forecasting, can be applied, but contemporary futures studies scholars emphasize the importance of systematically exploring alternatives. In general, it can be considered as a branch of the social sciences and an extension to the field of history. Futures studies seeks to understand what is likely to continue and what could plausibly change. Part of the discipline thus seeks a systematic and pattern-based understanding of past and present, and to explore the possibility of future events and trends.

Strategic foresight is a planning-oriented discipline related to futures studies. In a business context, a more action-oriented approach has become well known as corporate foresight.

<span class="mw-page-title-main">Foresight (futures studies)</span> Term referring to various activities in futurology

In futurology, especially in Europe, the term foresight has become widely used to describe activities such as:

<span class="mw-page-title-main">Association of Professional Futurists</span> Worldwide nonprofit organization

The Association of Professional Futurists (APF) was founded in 2002 to validate the competencies of emerging futurists. As analysts, speakers, managers or consultants, APF's credentialed members cultivate strategic foresight for their organizations and clients. APF represents the professional side of the futures movement, while groups such as the World Futures Studies Federation, the World Future Society or The Millennium Project, represent its academic, popular, and activists expressions, respectively.

<span class="mw-page-title-main">Peter Schwartz (futurist)</span> American futurist

Peter Schwartz is an American business executive, futurist, author, and co-founder of the Global Business Network (GBN), a corporate strategy firm, specializing in future-think and scenario planning. In 2011, Schwartz became an executive at Salesforce.com, where his roles include Senior Vice President of Strategic Planning and Chief Futures Officer.

The World Future Society (WFS), founded in 1966, is an international community of futurists and future thinkers.

The following outline is provided as an overview of and topical guide to futures studies:

Corporate foresight has been conceptualised by strategic foresight practitioners and academics working and/or studying corporations as a set of practices, a set of capabilities and an ability of a firm. It enables firms to detect discontinuous change early, interpret its consequences for the firm, and inform future courses of action to ensure the long-term survival and success of the company.

Dianna Booher is an American author and communication expert. She is also the chief executive of Booher Research Institute, a Colleyville, Texas-based company that offers communication consulting, executive coaching, and publishing strategies for Fortune 500 organizations and nonprofit organizations.

<span class="mw-page-title-main">Richard Watson (author)</span>

Richard Watson is an English author, lecturer and futurist known for his 2007 book Future Files: a Brief History of The Next 50 Years and for his infographics, especially his Trends & Technology Timeline 2010-2050 and his Table of Disruptive Technologies.

<span class="mw-page-title-main">Simon T. Bailey</span> American speaker, author, life coach, and entrepreneur

Simon Theophilus Bailey is an American speaker, author, and entrepreneur. Bailey is the author of Shift Your Brilliance: Harness the Power of You, INC and Release Your Brilliance: The 4 Steps to Transforming Your Life and Revealing Your Genius to the World. Bailey became the 277th person to be inducted into the National Speakers Association's CPAE Speaker Hall of Fame in 2015.

<span class="mw-page-title-main">Alexandra Levit</span> American writer

Alexandra Levit is an American writer, consultant, speaker, workplace expert, and futurist. She has written ten business and workplace books and is currently a nationally syndicated columnist for the Wall Street Journal. In 2019, she was named to "The Thinkers 50 Radar" List. In 2021, she received a certification in strategic foresight from the University of Houston.

Foresight: The Journal of Futures Studies, Strategic Thinking and Policy is an international bi-monthly journal published by the Emerald Publishing Group. The name connotes the term "foresight" as it is used in futures studies. Established in 1999, the journal provides a powerful framework and set of techniques that allow for understanding trends and drivers shaping the world, exploring alternative futures, setting priorities and formulating strategies for action. Foresight is a valuable source for futurists and foresight practitioners who should be at the forefront of discovering practical ways to manage 21st century life under growing complexity with a long-term perspective. The journal offers a much-needed forum for sound thinking about the future and socio-technological innovations, and focuses on themes and issues shaping the future, new quantitative and qualitative methods, as well as case studies with novel approaches. The journal is edited by Prof.Dr. Ozcan Saritas since 2009.

Causal Layered Analysis (CLA) is a future research theory that integrates various epistemic modes, creates spaces for alternative futures, and consists of four layers: Litany, Social and Structural, Worldview, and Myth/Metaphor. The method was created by Sohail Inayatullah, a Pakistani-Australian futures studies researcher.

<span class="mw-page-title-main">Institute for the Future</span> American non-profit thinktank

The Institute for the Future (IFTF) is a Palo Alto, California, US–based not-for-profit think tank. It was established, in 1968, as a spin-off from the RAND Corporation to help organizations plan for the long-term future, a subject known as futures studies.

Andy Hines is an American futurist, head of graduate studies in Foresight at the University of Houston, and author of several books on strategic foresight. Hines is a professional futurist, co-creator of the framework foresight method, Assistant Professor and Program Coordinator of the Graduate Program in Foresight at the University of Houston, Principal of foresight consulting firm Hinesight, and former organizational futurist at Kellogg Company and Dow Chemical. He has written extensively on futures studies, strategic foresight, foresight research methods, the role of organizational futurists, and the consumer landscape.

<span class="mw-page-title-main">Pero Mićić</span> German author

Pero Mićić is a German professor for Foresight and Strategy at Steinbeis-Hochschule Berlin, as well as author, public speaker and management consultant. He is the founder and CEO of the FutureManagementGroup AG. Mićić lives in Eltville, Germany.

<span class="mw-page-title-main">Noah Raford</span>

Noah Raford is an American futurist and specialist in public policy, strategy and emerging technologies. He is a founding executive of the Dubai Future Foundation and the Museum of the Future, and is currently the Futurist-in-Chief and Chief of Global Affairs at the Dubai Future Foundation. He was responsible for several global and regional firsts, including the world's first fully functional 3D printed building and the first blockchain strategy in the MENA region.

References

  1. ↑ "Daniel Burrus". www.amazon.com. Retrieved 2019-09-12.
  2. ↑ Burrus, Daniel (February 4, 2011). "Hardcover Business Best Sellers - The New York Times". The New York Times. Archived from the original on 2011-12-19.
  3. ↑ "Daniel Burrus". WSB. Retrieved 2024-01-11.
  4. ↑ Wayne, Leslie (September 8, 1995). "Leaping to the Lectern". The New York Times. Archived from the original on 1995-09-08. Retrieved 2020-11-18.
  5. 1 2 Carucci, Ron (June 26, 2017). "Beyond Agility: How Your Future is More Certain When You Know How To Anticipate It". Forbes. Archived from the original on 2017-06-26.
  6. 1 2 "138: Daniel Burrus – The Anticipatory Organization | Laura Steward: Speaker, Strategist, Author and Radio Host". 13 February 2018. Retrieved 2019-09-12.
  7. 1 2 Editor. (25 February 1971). Dan Burrus Directs Assistance Program. Suburban Life. Oshkosh Daily Northwestern. Oshkosh, WI.
  8. ↑ Morris, Michael R. (November 1972). A College Student Organization for Promoting Student to Student Academic Assistance. Final Report. GRANT: OEG-5-71-0009 (509). Wisconsin Univ., Oshkosh. Office of Education (DHEW). Washington, D.C. Bureau of Research.
  9. ↑ Editor. (1987). Daniel A. Burrus. The Futures Research Directory: Individuals. World Future Society. Transaction Publishers.
  10. ↑ Burrus Research. Retrieved 2/4/2014.
  11. ↑ "Daniel Burrus | Keppler Speakers". www.kepplerspeakers.com. Retrieved 2019-09-12.
  12. ↑ Løw, Jonathan (2018-04-27). "Daniel Burrus - How to Anticipate the Future". ManageMagazine. Retrieved 2019-09-12.
  13. ↑ Editor. (6 February 2011). Best Sellers: Advice, How To and Miscellaneous: Sunday, February 6th 2011. The New York Times.
  14. ↑ Wall Street Business Journal Bestseller. Flash Foresight.
  15. ↑ Editor. (2011). Flash Foresight. Harper Collins.
  16. ↑ "Daniel Burrus | Speaker Agency, Speaking Fee, Videos".
  17. ↑ "CPAE Speaker Hall of Fame – National Speakers Association (NSA)". Archived from the original on 2019-12-31. Retrieved 2019-09-12.
  18. ↑ "CPAE Inductees - National Speakers Association". 2021-10-04. Retrieved 2022-11-13.
  19. ↑ Burrus, Daniel (2013-08-14). "The New CTO: Chief Transformation Officer". Harvard Business Review. ISSN   0017-8012 . Retrieved 2019-09-12.
  20. ↑ "Daniel Burrus | HuffPost". www.huffpost.com. Retrieved 2021-01-21.
  21. ↑ Burrus, Daniel (2011-09-06). "Burrus: The Predictable Effects of Washington's Indecision". www.cnbc.com. Retrieved 2019-09-12.
  22. ↑ "Board of Advisors Adds Business Strategist Daniel Burrus". High Point University. 2015-12-15. Retrieved 2021-08-26.
  23. ↑ "3. Seeing Hard and Soft Trends – The Foresight Guide" . Retrieved 2019-09-12.
  24. ↑ Green, Holly. (17 April 2012). "Got Flash Foresight?" Forbes.
  25. ↑ The McCuistion Hour. Flash Foresight Parts 1 & 2. PBS.
  26. ↑ Research, Daniel Burrus, Burrus (2015-01-07). "Potent Secrets to Innovation". Wired. ISSN   1059-1028 . Retrieved 2023-01-25.{{cite magazine}}: CS1 maint: multiple names: authors list (link)
  27. ↑ "The Anticipatory Organization". Greenleaf Book Group. 2019-09-12. Retrieved 2019-09-12.
  28. ↑ "Flash Foresight - Daniel Burrus - Hardcover". HarperCollins Publishers: World-Leading Book Publisher. Retrieved 2019-09-12.
  29. ↑ "Daniel Burrus". HarperCollins Publishers: World-Leading Book Publisher. Retrieved 2019-09-12.
  30. ↑ "Flash Foresight - Daniel Burrus - Digital Audiobook". HarperCollins Publishers: World-Leading Book Publisher. Retrieved 2019-09-12.
  31. ↑ Editor. (17 August 1986). FutureScope TV show and Daniel Burrus. The Republic. Columbus, Indiana. Page 4.
  32. ↑ "Successful Meetings Magazine". Archived from the original on 2016-05-09. Retrieved 2016-04-23.
  33. ↑ Executive Speakers
  34. ↑ Bureau, News (2017-12-08). "UW Oshkosh seeks 2018 honorary doctorate nominations". UW Oshkosh Today. Retrieved 2019-09-12.{{cite web}}: |first= has generic name (help)
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