A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.
Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive, which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad.
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which includes advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, The Interpublic Group of Companies, and Omnicom Group. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson.
Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin America.
Spot Runner was an American advertising and technology company. An automated web-based service, Spot Runner allowed businesses to inexpensively create and air personalized ads in their local markets through a self-service package of commercial production, media planning and ad placement without the assistance of media buyers or advertising agencies. The company was founded in 2003.
Eric Austin Litman is an American entrepreneur and angel investor, and currently serves as CEO of the robotics health technology company, aescape, inc. Litman co-founded Proxicom, built Viaduct from a one-man shop through a merger with the Wolf Group, and was the founder and CEO of Medialets, a mobile ad serving and advertising analytics company acquired by WPP plc.
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe.
Randall Rothenberg is an American business executive, author, and former news and business reporter. He currently serves as Executive Chair for the Interactive Advertising Bureau, the trade association for interactive marketing in the U.S.
24/7 Media, formerly 24/7 Real Media is a technology company headquartered in New York City and 20 offices in 12 countries, specializing in Digital Marketing. It provides for publishers, advertisers and agencies globally. It was formerly listed as "TFSM" on the NASDAQ stock exchange. The company was purchased by WPP plc in 2007 for $649 million. David J. Moore is the chairman, founder and CEO. He also served as chairman of the Interactive Advertising Bureau. In December, 2013, 24/7 Media announced it would merge with GroupM subsidiary, Xaxis.
Vivek R. Shah is an American businessman and chief executive officer of Ziff Davis, an American internet and digital media company.
Rex Briggs is an author, award winning marketing ROI researcher. He began his career at Yankelovich Partners, where he was noted for his work in Generation X Minority marketing. While at Yankelovich, he is noted for developing a theory called “The Psychology of disenfranchisement.” Briggs was among the first to research the Internet.
TubeMogul is an enterprise software company for brand advertising.
Wenda Harris Millard is a media executive currently serving as Vice Chairman at MediaLink. Millard has held positions in media and technology as co-CEO of Martha Stewart Living Omnimedia and Chief Sales Officer at Yahoo!. In 2009, Millard joined as MediaLink President and COO, a strategic advisory firm founded by Michael Kassan.
Integral Ad Science (IAS) is an American publicly-owned technology company that analyzes the value of digital advertising placements. Integral Ad Science is known for addressing issues around fraud, viewability and brand risk, as well as TRAQ, a proprietary media quality score.
Innovid is an online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019.
Rich LeFurgy is an American advertising consultant and investor. The founding chairman of the Interactive Advertising Bureau, he left a senior position at a Madison Avenue agency in 1995, becoming one of the first advertising executives to shift from traditional to digital media. Described as the "godfather of internet advertising standards," LeFurgy was central to the development and adoption of the standards that guide online advertising.
Stephanie Kugelman is a retired advertising executive, branding expert and executive mentor. She is the former Vice Chairman and Chief Strategic officer of Young & Rubicam Inc, which was a publicly traded S&P company until its acquisition by British holding company WPP plc in 2000 for $4.7 billion. Her career at Y&R started as a junior researcher and she remains a Vice Chairman Emeritus of the company. As a brand strategist, since 2011 has most recently served on the public boards of Whole Foods Market, and Young & Rubicam Inc, and sits on the board of Home Shopping Network(HSN). She is also Vice Chairman of Solera Capital, a New York private equity firm.
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