Db (company)

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Db, founded in 2012, (also known as Db Journey, [1] DB Equipment AS [2] ) is a travel gear company, [3] [4] headquartered in Oslo, Norway. [5] [6]

Contents

Db
FormerlyDouchebags
IndustryLuggage
Founded2012
Founder
Headquarters
Oslo
,
Norway
Area served
Worldwide
Key people
Products Sports Luggage, Luggage
Number of employees
60-70 (2023)

What originally started with a ski bag expanded into a wider lineup of backpacks, suitcases and purpose designed luggage for sports gear such as skis, snowboards, bicycles and surfboards. [5] Db is independently owned and operated from its headquarters located in Oslo, Norway, with smaller offices in Stockholm, London, Chamonix, and Ericeira. [1] [7]

History

Db (formally known as Douchebags) [8] [9] was founded in 2012 by Truls Brataas [10] [11] and Jon Olsson [12] [13] with the goal of redefining travel gear.

The concept for Db Journey originated in 2009 when Truls Brataas and Jon Olsson met while surfing in Hoddevik, Norway. [12] Recognising a gap in the market for high-quality travel gear tailored to action sports, the duo launched Db's first product, the Snowroller, in 2012. [14] [6] [15] [16]

It gained immediate recognition for its innovative design, winning awards such as the ISPO Award in 2014. [12] [6] [17] [18] The same year alpine ski legend Aksel Lund Svindal invests into the company. [19]

Over the following years, the company expanded its product line to include photography and travel equipment, while maintaining a focus on functionality and innovation. [20] [21] [22]

Db underwent a rebranding in 2020, transitioning from its original name, Douchebags, to Db to reflect a broader audience and a more inclusive brand identity. [9] [23]

In 2021 Db entered the surf market with a product designed together with professional surfers Jordy Smith and Sage Erickson . [7] [24] This marked an expansion into new markets and further solidified the brand's reputation for creating purpose-built, high-performance travel solutions. [25] The same year Jordy Smith also invests in Db. [26]

Their first hard case luggage collection named Ramverk Pro was launched 2022. [27] A modular luggage system combining a robust aluminum frame with lightweight polycarbonate shells. This collection has received multiple design awards, including the Red Dot Award, for its innovative and durable design. [22] [28]

In 2024, Db expanded into the skateboarding market with the launch of a 65L skate duffel, tailored to meet the needs of urban and action sports enthusiasts. [29] [30] [31] Later that year, Db secured a minority investment from LVMH’s Luxury Venture Fund, aimed at accelerating the company’s global growth and scaling its operations. [32] [33]

Awards & Recognition

Db has received numerous accolades for its product design and sustainability efforts, including:

Partnerships, Collaborations and Popups

Db has become known for brand collaborations with everything from pizza bags & rooftop tents to partnerships with athletes & designers.

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References

  1. 1 2 "Db Journey targets the global market". Eksfin. Retrieved 2024-12-05.
  2. ↑ "DB Equipment AS Certifies as a B Corporation" (Press release). Db. 2023-10-24. Retrieved 2024-12-05– via GlobeNewswire News Room.
  3. 1 2 "Go Anywhere In Db's Porsche Taycan Cross Turismo "Discoverberry Bundle" Car". Hypebeast. 2021-11-27. Retrieved 2024-12-05.
  4. ↑ Moon, Brad. "Review: Db Equipment's The Artist Vegan PU Leather Backpack". Forbes. Retrieved 2024-12-05.
  5. 1 2 Russell-Cowan, Oli (2022-11-29). "Truls Brataas, Db Journey Founder". Rad Season. Retrieved 2024-12-05.
  6. 1 2 3 "What's in a Name? Douchebags Demonstrates that Sometimes Great Product Wins All". Snowsports Industries America. 2017-12-15. Retrieved 2024-12-05.
  7. 1 2 Bohannan, Sydney (2023-06-05). "Big Wig: Eric Bascle, Db CEO". Boardsport SOURCE. Retrieved 2024-12-05.
  8. ↑ "Db Archives". Carryology. Retrieved 2024-12-05.
  9. 1 2 "Dangerous Bacon". ANTI. Retrieved 2024-12-05.
  10. ↑ "Superlønnsomme drittsekker". finansavisen.no.
  11. ↑ "Truls Brataas - Drivkraft". NRK Radio (in Norwegian). Retrieved 2024-12-05.
  12. 1 2 3 4 "Jon Olsson: Freeskier, YouTuber and Douchebags founder (Net worth)". ISPO.com. Retrieved 2024-12-05.
  13. ↑ "Douchebag designed to transport skis with ease". New Atlas. 2012-01-09. Retrieved 2024-12-05.
  14. ↑ Jon Olsson (2012-01-17). The Douchebag . Retrieved 2024-12-10– via YouTube.
  15. ↑ "Db Journey aims to emerge as world's preeminent luggage brand". FashionNetwork.com. Retrieved 2024-12-05.
  16. ↑ "Db Is Checking In on Chaotic Airport Moments for Summer Campaign". Hypebeast. 2024-05-31. Retrieved 2024-12-05.
  17. ↑ Lyon, Lee (2016-11-11). "Douchebag Snowroller: Best Ski Bag Out There". SnowBrains. Retrieved 2024-12-10.
  18. ↑ Catino, Erme (2016-09-26). "Roll on with Db Equipment". www.powder.com. Retrieved 2024-12-10.
  19. ↑ Novac, Dragos. "Douchebags adds Aksel Lund Svindal as onwer in the company". Nordic 9. Retrieved 2024-12-10.
  20. ↑ "Truls Brataas - Drivkraft". NRK Radio (in Norwegian). Retrieved 2024-12-10.
  21. ↑ Tellefsen, Tonje K. (2021-05-28). "Db Equipment ble en internasjonal suksess nærmest over natten:". www.kapital.no (in Norwegian). Retrieved 2024-12-10.
  22. 1 2 3 "Red Dot Design Award: Ramverk Pro Luggage". www.red-dot.org. Retrieved 2024-12-10.
  23. ↑ "Db Journey | new name same quality". Packyard. 2021-03-22. Retrieved 2025-01-17.
  24. ↑ Hernandez, Magda (2021-02-16). "Scandinavian Luggage Brand Db Unveils Surfboard Bags". Shop-Eat-Surf. Retrieved 2024-12-10.
  25. ↑ HQ, Carry (2021-02-18). "Db Bring Their Award-Winning Innovation To Surf Bags". Carryology. Retrieved 2024-12-10.
  26. ↑ Paul, Taylor (2021-02-16). "Why Are Jordy Smith, Sage Erickson, and More Investing in this Luggage Company?". Stab Mag. Retrieved 2024-12-10.
  27. ↑ News, Matt Kollat last updated in (2022-10-25). "Travelling creatives, listen up! You must see Db's new Ramverk Pro Luggage Collection". T3. Retrieved 2025-01-17.{{cite web}}: |last= has generic name (help)
  28. ↑ "Scandinavian Luggage Brand DB Restocks Its All-New Ramverk Pro". Hypebeast. 2023-07-17. Retrieved 2025-01-17.
  29. ↑ "Db lanserar väska för den som ska ta med brädan på semester". Cafe.se (in Swedish). 2024-05-07. Retrieved 2024-12-10.
  30. ↑ "Db Drops Four New Bags Including an Update to its Iconic Ramverk Pro". Hypebeast. 2024-05-02. Retrieved 2024-12-10.
  31. ↑ Nilsson, Pontus (2024-05-08). "Db lanserar sin första skateväska". Dopest (in Swedish). Retrieved 2024-12-10.
  32. ↑ "LVMH Fund Invests in Norwegian Luggage Brand Db Bags". The Business of Fashion. 2024-12-05. Retrieved 2024-12-10.
  33. ↑ Socha, Miles (2024-12-05). "LVMH Luxury Ventures Fund Takes Minority Stake in Norwegian Luggage Brand Db". WWD. Retrieved 2024-12-10.
  34. ↑ EY Norge (2018-12-05). Truls Brataas i Db Equipment AS - EY Entrepreneur Of The Year-finalist 2018 . Retrieved 2024-12-10– via YouTube.
  35. ↑ Db (2023-10-24). "DB Equipment AS Certifies as a B Corporation". GlobeNewswire News Room. Retrieved 2024-12-10.
  36. ↑ "Douchebags Launches Limited Jon Olsson CamoCollection". PezCycling News (Press release). 2017-06-28. Retrieved 2024-12-05.
  37. ↑ Jon Olsson (2019-08-04). DOUCHEBAGS GETTING BENNIFIED!!! | VLOG⁴ 26 (Part 1) . Retrieved 2025-01-17– via YouTube.
  38. ↑ "Introducing The Db x Chris Burkard Limited edition". Db Europe. Retrieved 2024-12-10.
  39. ↑ Bowden, Tanner (2023-09-27). "Chris Burkard Teamed Up With Db to Make His Ideal Camera Bag". Field Mag. Retrieved 2025-01-17.
  40. ↑ Editor, Laurence Fry | Carryology Senior (2023-10-23). "Db x Chris Burkard Limited Edition Collaboration". Carryology. Retrieved 2025-01-17.{{cite web}}: |last= has generic name (help)
  41. ↑ ""The Best Left-Back in the World" Now Has a Luggage Range in His Lucky Color". Highsnobiety. 2020-09-01. Retrieved 2025-01-17.
  42. ↑ Berggren, Marcus (2024-12-16). "Db och Polestars nya samarbete: Väskor för entusiasten". Högsta Växeln (in Swedish). Retrieved 2025-01-17.
  43. ↑ Editor, Catherine Baecker-Khoury | Carryology (2024-12-19). "Pursuing the Drive to Explore | Polestar x Db Collection". Carryology. Retrieved 2025-01-17.{{cite web}}: |last= has generic name (help)
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