 | This article needs additional citations for verification .(March 2021) |
Decima Research is a public opinion and market research company in Canada. It was founded in 1979 by Allan Gregg, a strategist for the Progressive Conservative Party of Canada. In 2007, it became a subsidiary of Harris Insights & Analytics. The Roper Center at Cornell University recognizes it as a "Historically Contributing Data Provider". [1]
Gregg left Decima in 1994 and went into semi-retirement following the electoral disaster for the Progressive Conservatives in the 1993 election, in which he was the key communications strategist for the party.[ citation needed ] Decima floundered for several years but rebounded and is now an important polling firm on voting intentions in Canada.[ citation needed ] Along with Ipsos-Reid, Decima conducts polling of the federal political scene in Canada on a regular basis, whether or not an election campaign is in progress.
Decima Research is sometimes known as Opinion Search, which is technically the name of an affiliated calling center that they always use for their field work.[ citation needed ]
Decima Research invests a significant amount of time and money into process improvement and has a department dedicated solely to research and development.[ citation needed ] The investments related to internal systems span both Decima and Opinion Search.[ citation needed ]
An opinion poll, often simply referred to as a survey or a poll is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. A person who conducts polls is referred to as a pollster.
The 1993 Canadian federal election was held on October 25, 1993, to elect members to the House of Commons of the 35th Parliament of Canada. Considered to be a major political realignment, it was one of the most eventful elections in Canada's history. Two new regionalist parties emerged and the election marked the worst defeat for a governing party at the federal level. In a landslide, the Liberal Party, led by Jean Chrétien, won a majority government.
The 2004 Canadian federal election was held on June 28, 2004, to elect members to the House of Commons of Canada of the 38th Parliament of Canada. The Liberal government of Prime Minister Paul Martin lost its majority but was able to continue in office as a minority government after the election. This was the first election contested by the newly amalgamated Conservative Party of Canada, after it was formed by the two right-of-centre parties, the Progressive Conservative Party and the Canadian Alliance.
The 1974 Canadian federal election was held on July 8, 1974, to elect members of the House of Commons of Canada of the 30th Parliament of Canada. The governing Liberal Party was reelected, going from a minority to a majority government, and gave Prime Minister Pierre Trudeau his third term. The Progressive Conservatives, led by Robert Stanfield, did well in the Atlantic provinces, and in the West, but the Liberal support in Ontario and Quebec ensured a majority Liberal government.
Negative campaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described. A colloquial, and somewhat more derogatory, term for the practice is mudslinging.
A strategist is a person with responsibility for the formulation and implementation of a strategy. Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources). The senior leadership of an organization is generally tasked with determining strategy. Strategy can be intended or can emerge as a pattern of activity as the organization adapts to its environment or competes. It involves activities such as strategic planning and strategic thinking.
Allan Gregg is a Canadian pollster, political advisor, television interviewer and pundit.
Sir Lynton Keith Crosby is an Australian political strategist who has managed election campaigns for right-of-centre parties in several countries.
Opinion polling in the Canadian federal election of 2006 showed a long period of variable support for the governing Liberal Party of Canada and opposition Conservative Party of Canada. Prior to and throughout much of the campaign, the Liberals held a small lead over the Conservatives; as of early January 2006, the Conservatives had taken the lead. This was confirmed on election day when the Conservatives won a plurality of votes and seats, being empowered to form a minority government in the 39th Canadian parliament.
Warren J. Mitofsky was an American political pollster.
Politically, Hamilton is known for producing groundbreaking, colourful and left-wing politicians. Locally, though, the big political stories have included the controversial amalgamation of Hamilton with its suburbs in 2001, the destruction of green space around the Red Hill Valley to make way for the Red Hill Creek Expressway, and plans to build a Light Rail Transit line in the city.
The Roper Center for Public Opinion Research at Cornell University is the world's oldest archive of social science data and the largest specializing in data from public opinion surveys. Its collection includes over 24,000 datasets and more than 820,000 questions with responses in Roper iPoll, adding hundreds more each year. The archive contains responses from millions of individuals on a vast range of topics. The current executive director of the center is Jonathon P. Schuldt, Associate Professor of Communication at Cornell University, with a governing board of directors chaired by Robert Y. Shapiro of Columbia University.
In the run up to the general election on 7 May 2015, various organisations carried out opinion polling to gauge voting intention. Results of such polls are displayed in this article. Most of the polling companies listed are members of the British Polling Council (BPC) and abide by its disclosure rules.
Nectarios "Nick" Kouvalis is a Canadian political consultant and strategist. He is a principal strategist of Campaign Research, a firm which he co-founded in 2008 with Richard Ciano.
The 2016 Manitoba general election was held on April 19, 2016 to elect members to the Legislative Assembly of Manitoba, Canada. The New Democratic Party of Manitoba, led by Greg Selinger, were defeated by the Progressive Conservative Party of Manitoba led by Brian Pallister, ending nearly 17 years of NDP government. The Tories won 40 seats, one of the largest majority governments in Manitoba history, the other one was in 1915 when Liberals also won 40 seats.
Everett Carll Ladd Jr. was an American political scientist based at the University of Connecticut. He was best known for his analysis and collection of public opinion polls. He directed the Roper Center for Public Opinion Research at the University of Connecticut; the Center's mission is to collect and preserve the reports and the original raw computerized data of polls and surveys since the 1930s. At his death, he had amassed 14,000 surveys from many countries. He was also an expert on the opinions and careers of social scientists.
Andrew Timothy Cooper, Baron Cooper of Windrush is a British politician and former Director of Strategy in the Cameron–Clegg coalition. He entered the House of Lords as a Conservative peer, but was suspended from the party whip for endorsing the Liberal Democrats in the 2019 European Parliament elections.
John Laschinger is a Canadian political strategist and author. He is best known for his work as a campaign manager, organizing election campaigns and party leadership bids for a variety of candidates. He has written several books, including Leaders & lesser mortals: Backroom politics in Canada and Campaign Confessions: Tales from the War Rooms of Politics.
Mainstreet Research is a Canadian market research and polling firm with headquarters in Toronto, and offices in Montreal and Ottawa. The company was founded in 2010 by Quito Maggi, who currently serves as its president.
The 2022 Ontario general election was held on June 2, 2022, to elect Members of the Provincial Parliament to serve in the 43rd Parliament of Ontario.
 | This article about a corporation in the service industry is a stub. You can help Wikipedia by expanding it. |
 | This article about a Canadian corporation or company is a stub. You can help Wikipedia by expanding it. |