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| Founded | 1978 |
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Key people | Jerry W. Thomas, President and CEO c.1998 [1] |
Decision Analyst (founded in 1978) is an American marketing research and consulting firm based in Arlington, Texas. The firm provides global research and analytical consulting services to major corporations, advertising agencies, and marketing consultancies in the Americas, Europe, Asia, the Middle East, and Africa. It is wholly owned by its employees and is headquartered in the Dallas-Fort Worth area of Texas.
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The firm specializes in multinational marketing research studies on marketing strategy, market segmentation, product optimization, advertising testing, package optimization, new product concept testing and forecasting, website optimization, and customer experience optimization.