The Demeter Fragrance Library (called The Library of Fragrance in Europe) is a Great Neck, New York company that sells over 200 different fragrances based on "everyday" scents, such as baby powder, dirt, gin & tonic, play-doh and tomato.
Demeter was founded by ex-Kiehl's perfumer Christopher Brosius, and Christopher Gable in 1993, as a project to "bottle" everyday odors into wearable personal colognes. The first three colognes that were created – Dirt, Grass and Tomato – were launched at New York department store Henri Bendel in 1996. The three scents sold well, which led to further introductions of fragrances such as Gin & Tonic, Baby Powder and Play-Doh. [1]
Brosius and Gable sold Demeter Fragrance Library in 2002 to the Freedom Marketing Group. Mark Crames became the manager. [2]
In 2007 Demeter introduced the Jelly Belly Collection (based on Jelly Belly jelly bean recipes), Crayon, Pure Soap, and Egg Nog.
In 2015, Demeter launched in the United Kingdom as the Library of Fragrance, [3] [4] [5] because the name "Demeter," which references the ancient Greek goddess of the harvest, was already in use by another company. That year, Demeter/The Library of Fragrance launched Mountain Air, a scent representing the air of Alaska.[ citation needed ]
Actor Clint Eastwood and supermodel Kate Moss have both claimed to wear Demeter's Dirt, while actress Drew Barrymore wears Gin and Tonic. [6]
In 2016, Demeter products were sold in about 35 countries. In the UK, over 100 fragrances are available from the Library of Fragrance website, and the brand's best-sellers can be found at over 1000 Boots stores across the UK and ROI.
Demeter fragrances are cologne concentration (2-4% perfume oil within the carrier of alcohol), as opposed to more commonly seen fragrance formats, such as eau de toilette or eau de parfum, which have a higher ratio of perfume oil to alcohol and may therefore last longer on the skin.[ citation needed ]
Some of the better known fragrances are Angel Food, Baby Powder, Carrot, Cosmopolitan Cocktail, Leather, Paperback, Play-Doh (created in 2006 to mark Play-Doh's 50th anniversary), Riding Crop, Sushi, Pipe Tobacco, Turpentine, Snow, Lime, and Golden Delicious Apple. The fragrances in the line can be combined and layered together so that wearers can create their own fragrances. [7]
Besides its cologne sprays, Demeter Fragrance Library makes other products scented with the same fragrances, including body lotions, shower gels, exfoliant scrubs and room sprays.
Eau de Cologne, or simply cologne, is a perfume originating from Cologne, Germany. Originally mixed by Johann Maria Farina in 1709, it has since come to be a generic term for scented formulations in typical concentration of 2–5% and also more depending upon its type of essential oils or a blend of extracts, alcohol, and water. In a base of dilute ethanol (70–90%), eau de cologne contains a mixture of citrus oils, including oils of lemon, orange, tangerine, clementine, bergamot, lime, grapefruit, blood orange, bitter orange, and neroli. It can also contain oils of lavender, rosemary, thyme, oregano, petitgrain, jasmine, olive, oleaster, and tobacco.
Perfume is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. Perfumes can be defined as substances that emit and diffuse a pleasant and fragrant odor. They consist of manmade mixtures of aromatic chemicals and essential oils. The 1939 Nobel Laureate for Chemistry, Leopold Ružička stated in 1945 that "right from the earliest days of scientific chemistry up to the present time, perfumes have substantially contributed to the development of organic chemistry as regards methods, systematic classification, and theory."
Chypre is the name of a family of perfumes that are characterised by an accord composed of citrus top notes, a middle centered on cistus labdanum, and a mossy-animalic set of basenotes derived from oakmoss. Chypre perfumes fall into numerous classes according to their modifier notes, which include but are not limited to leather, florals, fruits, and amber.
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