DiMassimo Goldstein

Last updated

DiMassimo Goldstein is an American marketing, advertising and design agency founded in May 1996 in New York City. The firm has more than 50 employees.

Contents

History

DiMassimo Goldstein was founded in 1996 by Mark DiMassimo, a former creative director/vice president at Kirshenbaum & Bond. DiMassimo also previously worked at J. Walter Thompson, BBDO, and Chapman Direct Advertising. [1] The firm’s original name was DiMassimo Inc. and opened with estimated billings of $15–20 million USD. In 2007, Lee Goldstein became an owner and the name was changed to DiMassimo Goldstein. [2]

In 2012, DiMassimo Goldstein was featured on AMC’s reality series The Pitch, where it competed for the account of the women’s clothing and accessory brand C. Wonder. [3]

Currently, DiMassimo is Founder/Creative Chief, Goldstein is co-CEO, Lesley Bielby, who rejoined the agency in 2021 is Co-CEO and CS0. As of 2018, the company's clients include Weight Watchers, [4] the Bronx Zoo, [5] Jackson Hewitt, [6] Ally, [6] Proactiv, [6] and The Partnership for Drug-Free Kids. [6]

Notable campaigns

The company's stated focus is "behavior change marketing," [7] which entails working with clients whose products or services are chiefly focused on helping customers change their behavior. This practice is centered around the agency's proprietary ethos of "Inspiring Action"

• In 2002, the firm created seatback cards for the fitness chain Crunch Fitness and the airline JetBlue, titled “Airplane Yoga” and “Flying Pilates”, designed to illustrate relaxing or strengthening poses that could be done while in an economy class seat. [8]

• In 2007, DiMassimo co-founded "Tappening", a social marketing effort to promote the use of tap water and reduce the environmental impact of single-use plastic water bottles. [9] In 2010, the agency launched "Offlining" to encourage people to occasionally disengage from digital distractions. [10] [11] In 2017, the agency released its first list of "Behavior Change Marketers of the Year." [12]

• In 2014, the firm was the first ad agency to accept the virtual currency of Bitcoin as a method of payment for its services. [13]

• In 2015, the firm ran a rebranding campaign for Weight Watchers, deemphasizing the counting of calories in favor of the company's newly introduced "Freestyle" program, which aims to identify the overall healthfulness of foods through a points program. [4] [14] By the end of DiMassimo Goldstein's relationship with Weight Watchers, the company had experienced 10 consecutive quarters of membership growth. [15]

• A 2016 campaign for Sallie Mae (“Let’s Make College Happen”) was designed to show the positive effect of scholarships on four young people who would not have been able to afford college otherwise. [16] Ads in 2017 for the Bronx Zoo highlighted a Halloween event at the zoo. [5]

• This year, DiMassimo Goldstein ran a creative campaign for Shutterstock that featured digital commercials that parody pop culture using the company's library of stock footage. Some notable subjects of these ads: Fyre Festival, Stranger Things, Game of Thrones and the 50th Anniversary of the Moon Landing [17]

Awards and recognition

DiMassimo Goldstein was on the "Inc. 5000" list of the fastest growing companies in the United States, published by Inc. magazine, for the years 2014, 2015, 2016 and 2017. [18] In 2014, the firm was awarded Advertising Age magazine's "Small Agency of the Year" for the Northeast region. [19] Fast Company magazine included the company in its list of "Foremost World-Changing Agencies" in 2009. [20]

Related Research Articles

Advertising Form of communication for marketing, typically paid for

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement: advert or ad for short.

Television advertisement Paid commercial segment on television

A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product or service. Advertisers and marketers may refer to television commercials as TVCs.

Sallie Mae American student loan company

SLM Corporation is a publicly traded U.S. corporation that provides consumer banking. Its nature has changed dramatically since it was set up in 1973. At first, it was a government entity that serviced federal education loans. It then became private and started offering private student loans, although at one point it had a contract to service federal loans.

Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.

WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is considered the world's largest advertising company, as of 2019. WPP plc owns many companies, which includes advertising, public relations, media, and market research networks such as AKQA, BCW, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, Interpublic Group of Companies, and Omnicom. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange.

Google Ads Online advertising platform owned by Google

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model.

DDB Worldwide Marketing communication network company

DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide.

Nielsen Holdings Inc. is an American, information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.

Ogilvy (agency) Advertising agency

Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. The agency is now part of the WPP Group, one of the largest advertising and public relations companies in the world. The company provides services in six areas: brand strategy, advertising, customer engagement and commerce, public relations and influence, digital transformation, and partnerships. The company's strategy division OgilvyRED became Ogilvy Consulting.

BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.

The Interpublic Group of Companies Advertising company

The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.

Shutterstock is a global provider of stock photography, stock footage and stock music, headquartered in New York. Founded in 2003 by programmer and photographer Jon Oringer, Shutterstock maintains a library of over 350 million royalty-free stock photos, vector graphics, and illustrations, with over 21 million video clips and music tracks available for licensing. Originally a subscription site only, Shutterstock expanded beyond subscriptions into a la carte pricing in 2008. It has been publicly traded on the New York Stock Exchange since 2012.

Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin America.

Porter Novelli American public relations firm

Porter Novelli is a public relations firm, part of Omnicom Group. The company has 35 owned offices and clients in 60 countries.

Comscore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.

Deutsch NY, formerly Deutsch Inc. is an American ad agency headquartered in New York City. The agency was founded by David Deutsch in 1969 as David Deutsch Associates, Inc. In 1989, the company name changed to Deutsch Inc. when Deutsch's son, Donny Deutsch, took over the agency.

McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, branding firm FutureBrand, and public-relations and strategic-communications agency Weber Shandwick.

Solve (advertising agency)

Solve is an independent advertising and branding agency based in Minneapolis, Minnesota. The agency was founded in late 2011 by CEO John Colasanti, President Corey Johnson and Executive Creative Directors Eric Sorensen and Hans Hansen. Prior to founding Solve, Colasanti and Johnson held executive leadership positions at Carmichael Lynch, while Sorensen and Hansen served as creative directors at Fallon Worldwide.

Navient Student debt collection service based in Wilmington, Delaware

Navient is a U.S. corporation based in Wilmington, Delaware, whose operations include servicing and collecting student loans. Managing nearly $300 billion in student loans for more than 12 million debtors, the company was formed in 2014 by the split of Sallie Mae into two distinct entities: Sallie Mae Bank and Navient. Navient employs 6,000 individuals at offices across the U.S. As of 2018, Navient services 25% of student loans in the United States.

Mark DiMassimo is an American marketing and advertising executive, and a frequent commentator on issues in advertising, branding and their relationship to popular culture. He is the founder and chief executive officer of DiMassimo Goldstein, a marketing, design and advertising agency based in New York City.

References

  1. "LinkedIn profile Mark DiMassimo". LinkedIn. Retrieved March 6, 2018.
  2. "DiMassimo Shop Changes Name". Adweek. April 11, 2007. Retrieved March 5, 2018.
  3. DiMassimo Goldstein Vimeo Channel (2013). "Digo on "The Pitch"". Vimeo. Retrieved March 5, 2018.
  4. 1 2 Schultz, E.J. (April 9, 2015). "Weight Watchers Taps DiMassimo Goldstein for Next Campaign". Ad Age. Retrieved March 5, 2018.
  5. 1 2 Oster, Erik (October 3, 2017). "DiMassimo Goldstein Debuts First Work for Bronx Zoo". Ad Week. Retrieved March 4, 2018.
  6. 1 2 3 4 "Ad Age Look Book DiMassimo Goldstein". Ad Age. Retrieved April 13, 2018.
  7. DiMassimo, Mark (Dec 13, 2017). "The Behavior Change Manifesto". DiMassimo Goldstein. Retrieved March 6, 2018.
  8. "Crunch, JetBlue Partner for In-Flight Yoga". Ad Age. May 29, 2002. Retrieved March 5, 2018.
  9. Clifford, Stephanie (July 28, 2009). "An Environmental Group's Campaign of Wry Lies Against Bottled Water". The New York Times. Retrieved March 6, 2018.
  10. "DiMassimo Goldstein Offlining". DiMassimo Goldstein. February 12, 2013. Retrieved March 5, 2018.
  11. Ansari, Saffiya (April 6, 2017). "Twitter users mock controversial Pepsi ad with Arab Spring jokes". Arab News.
  12. Nieman, James (December 23, 2017). "Behavior Change Marketers of The Year: 2017". DiMassimo Goldstein blog. Retrieved March 5, 2018.
  13. Roethig, Benjamin (February 10, 2014). "DiMassimo Goldstein is the First Advertising Agency to Accept Bitcoin as Payment". Geek Beat. Retrieved March 1, 2018.
  14. "How Weight Watchers' Freestyle Works". Weight Watchers. Retrieved March 2, 2018.
  15. Raphael, Rina (December 4, 2017). "How Weight Watchers Transformed Itself Into a Lifestyle Brand". Fast Company. Retrieved March 5, 2018.
  16. "Sallie Mae's 'Make College Happen Challenge' to Reward Students Planning for College". Sallie Mae. October 15, 2015.
  17. "DiGo and Shutterstock add a Wood Pencil to the Fyre!". 29 May 2019.
  18. "DiMassimo Goldstein profile Inc. 5000". Inc. Retrieved March 5, 2018.
  19. "Small Agency, Northeast, Gold: DiMassimo Goldstein". Ad Age. 28 July 2014. Retrieved March 6, 2018.
  20. Arena, Christine (July 29, 2009). "Foremost World-Changing Agencies". Fast Company. Retrieved March 5, 2018.