Diddl is a German comic strip created by German artist Thomas Goletz in 1990. The first sketch of Diddl was made on 24 August 1990. [1] Diddl is a white Jumping Mouse, with big ears and large pink-soled feet allowing him to jump large distances. [2] Diddl and his friends are featured on various sorts of products such as stationery and collectibles, and also in a range of plush dolls and toys manufactured by Depesche. [3]
In Austria, Diddl was a highly popular cartoon, together with its host of characters. [4]
On August 24, 1990 Goletz made the first sketch of "Diddl", as a kangaroo. In later sketches the character became a jumping mouse with big ears and huge feet. The Diddl mouse is not a comic character in the strict sense, as it did not have its first appearances in comics, books or cartoons, but a product that was invented exclusively for the sale of commodities. It was first seen in January 1991 on a 48-part postcard series. The cards eventually became coveted collectibles, so in 1992 Depesche responded to the boom and brought out the first stuffed animal of Diddl. The first Diddl block pages were produced in 1994 and caused a collection and exchange fever in both adults and children. Later, other products such as satchels, calendars, T-shirts, bed linen, stationery, cups and glasses followed. [1] [5]
The Depesche Vertriebsgesellschaft, which was founded in 1985 with three employees, moved from Hamburg to Geesthacht. In 2014, it employed around 350 employees, including 220 in Geesthacht, and had a turnover in the three-digit millions. In addition, a monthly journal (Diddls Käseblatt) with a circulation of 340,000 copies in three languages (German, French and Dutch) is published, which was available from 2004 to 2009 only by subscription at Depesche or through the dealers of Diddl products and was available to buy at newsagents from 2009 onwards. As of today, Diddl's Käseblatt can only be obtained via subscription at Blue Ocean with 6 issues being released a year.
The names of other characters invented by Thomas Goletz over the years, such as the mouse Diddlina, who is Diddl's girlfriend, Teddy Pimboli, the fox-rabbit Mimihopps, the sheep Wollywell and Vanillivi, the raven Ackaturbo, the horse Galupy, Merksmir, Bibombl, Professor Diddldaddl Bubblebang, Milimits, Tiplitaps, the Frog-Brothers, Simsaly, Dimmdann, Lalunaly and Lolli Lovebear are mainly aimed at a young target group.
The Depesche Vertriebsgesellschaft announced that it had finished the production of Diddl products at the end of 2014. The rights then went back to the author, Thomas Goletz. The sales and marketing company Kiddinx Media has since acted as a licensing agency. The magazine Diddls Käseblatt, which is published by the publisher Blue Ocean Entertainment, was not affected by the change of copyright.
In 2016 Thomas Goletz and Kiddinx decided to reissue Diddl products under the brand of Diddl Forever with United Labels AG as the manufacturer and marketer. The Elfen Service GmbH, a subsidiary of United Labels AG, operates the official online store of Diddl products since November 2016. On the occasion of the comeback, an Instagram account was created in 2017 and Diddl is also available on Facebook.
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