Didi & Friends

Last updated
Didi & Friends
Industry
GenreChildren's entertainment
Founded2012;13 years ago (2012)
Founder
  • Sinan Ismail
  • Hairulfaizalizwan Ahmad Sofian
Headquarters Cyberjaya, Selangor, Malaysia
Parent
  • Digital Durian (2012–2021)
  • Warnakala Studios (2021–present)
Website www.didiandfriends.com

Didi & Friends is a Malaysian children's entertainment brand franchise owned by Warnakala Studios, a Malaysian animation studio based in Cyberjaya, Selangor. [1] [2] Its content consists mainly of children's songs and nursery rhymes performed in both Malay and English. Their channel consists of songs and stories that are represented by the three serama chicken named Didi, Nana and Jojo.

Contents

The brand started in 2012 when it was still under Digital Durian and begin with its pilot project entitled Didi & Friends: The Science Explorers, followed by a YouTube channel that launched in 2014. Didi & Friends also expanded into a merchandise, a feature film and a stage show featuring its characters. [3] [4]

History

Two high school friends, Sinan Ismail and Hairulfaizalizwan Ahmad Sofian founded Digital Durian in 2008, which was started out as a multimedia company, then as a wedding service provider before evolved into an animation studio. [4] In 2012, they were awarded a RM50,000 allocation after took part in the Intellectual Property Creators' Challenge (IPCC) organised by the Malaysian Digital Economy Corporation (MDEC) and produced Didi & Friends: The Science Explorers, featuring the early character design of Didi, Nana and Jojo. [4]

In 2014, Didi & Friends' YouTube channel was set up under the title 'Didi & Friends - Lagu Kanak-Kanak' for Malay version and 'Didi & Friends - Nursery Rhymes & Kids Songs' for English version. Both channels consists of preschool songs, nursery rhymes and stories. The songs and stories generally are of two or three minutes. They can also available in compilation videos. [4]

In 2021, Sinan Ismail, one of the creators of Didi & Friends, announced that he and his team at Digital Durian sells their ownership of Didi & Friends franchises to Warnakala Studios, founded by his former colleague, Hairulfaizalizwan. [5] However, Sinan along with Zainul Wahab continues to received "based on characters created" credits on Didi & Friends under Warnakala Studios.

Media

Animated series

Films

Awards and accolades

Award(s)YearRecipient(s)CategoryResultRef(s)
Anugerah Bintang Popular Berita Harian2021Didi & FriendsPopular Animation CharacterNominated [8]
Asian Television Awards 2020Best Preschool ProgramWon [9] [10]

References

  1. ↑ Fahim Zahar (20 November 2021). "Rasmi: Warnakala Studios Adalah Pemilik Baharu Didi & Friends". Aksiz. Retrieved 28 February 2022.
  2. ↑ Izwan Isa (14 December 2021). "Didi & Friends Kini Diterajui Oleh Warnakala Studios". Astro Gempak . Retrieved 1 October 2022.
  3. ↑ "Di sebalik Didi & Friends". Utusan Malaysia. 27 September 2017. Archived from the original on 6 November 2017. Retrieved 4 April 2018.
  4. 1 2 3 4 Nur Zarina Othman (13 August 2018). "Winning the hearts of children". New Straits Times . Retrieved 28 September 2018.
  5. ↑ Zeanaaima Mohd Yusof (1 December 2021). "Selamat tinggal 'Didi & Friends', selamat datang 'Little Ammar'". Free Malaysia Today . Retrieved 6 January 2022.
  6. ↑ "Cerita-Cerita Didi & Friends disiarkan bermula 14 Ogos ini". Astro Awani. 27 July 2017. Retrieved 20 March 2018.
  7. ↑ Rahimah Abdullah (10 March 2018). "Konsert 'Hora Horey Didi & Friends' di pawagam bermula 10 Mac". Astro Awani . Retrieved 20 March 2018.
  8. ↑ "Senarai Pencalonan ABPBH 34". My Infotaip. 12 September 2021. Retrieved 25 April 2022.
  9. ↑ "Didi & Friends rangkul anugerah 'Program Prasekolah Terbaik' di Asian Television Awards ke-24". Didi & Friends. 13 January 2020. Retrieved 26 April 2020.
  10. ↑ Khai Azfar (14 January 2020). "Kalahkan China & Jepun! Didi & Friends Menang Asian Television Awards". Murai.my. Retrieved 26 April 2020.
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