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Digital Content Next (DCN) is a nonprofit international trade association for the digital content industry.
DCN develops research, holds informational events and provides policy guidance. It was known as the Online Publishers Association (OPA) until May 2014. [1]
Founded in 2001 [2] [3] by Martin Nisenholtz, DCN is based in New York City. Nisenholtz served as the president of DCN until June 2006. [4] Pam Horan served as DCN's president until May 2014, [5] when Jason Kint was named CEO. [6] [7]
In September 2014, the OPA rebranded as Digital Content Next. [8]
DCN produces proprietary research for its members, as well as for the public, [9] works with U.S. and international regulators and policymakers on policy and other issues and concerns around digital media, [10] digital advertising, [11] disinformation, [12] censorship, [13] [14] antitrust, [15] privacy, [16] [17] and data usage. [18] [19] DCN publishes content on its website and in a weekly newsletter called InContext, which covers the business of digital media. [20] DCN also hosts and participates in public and private forums to explore and advance key issues that impact digital content brands. [21] [22] [23] [24] [25] [26] [27] [28] [29] [30] [31] [32] [33] [ excessive citations ]
In September 2016, DCN announced the creation of a not-for-profit cooperative digital advertising marketplace called TrustX. [34] [35] This marketplace is a subsidiary of DCN and operates as a public benefit corporation (B Corp) for the sole objective of creating a sustainable future for trusted advertising. Founding companies included DCN members CBS Interactive, Condé Nast, ESPN, Hearst and News Corp. [36]
Dotdash Meredith is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, lifestyle, travel, and education. It operates brands including Verywell, Investopedia, People, The Balance, Byrdie, MyDomaine, Brides, The Spruce, Simply Recipes, Serious Eats, Liquor.com, Lifewire, TripSavvy, TreeHugger, and ThoughtCo. In August 2012, About.com became a property of IAC, owner of Ask.com and numerous other online brands, and its revenue is generated by advertising. In addition to its Manhattan headquarters, Dotdash Meredith maintains offices elsewhere in the New York metropolitan area, as well as in Des Moines, Iowa, and Birmingham, Alabama.
The Children's Online Privacy Protection Act of 1998 (COPPA) is a United States federal law, located at 15 U.S.C. §§ 6501–6506.
LiveRamp Holdings, Inc., is a San Francisco, California-based SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Trusted Media Brands, Inc. (TMBI), formerly known as the Reader's Digest Association, Inc. (RDA), is an American multi-platform media and publishing company that is co-headquartered in New York City and in White Plains, New York. The company was founded by husband and wife DeWitt Wallace and Lila Bell Wallace in New York City in 1922 with the first publication of the magazine Reader's Digest.
TrustArc Inc. is a privacy compliance technology company based in Walnut Creek, California. The company provides software and services to help corporations update their privacy management processes so they comply with government laws and best practices. Their privacy seal or certification of compliance can be used as a marketing tool.
BBB National Programs, an independent non-profit organization that oversees more than a dozen national industry self-regulation programs that provide third-party accountability and dispute resolution services to companies, including outside and in-house counsel, consumers, and others in arenas such as privacy, advertising, data collection, child-directed marketing, and more. The Center for Industry Self-Regulation (CISR) is BBB National Programs' 501(c)(3) non-profit foundation. CISR supports responsible business leaders in developing fair, future-proof best practices, and the education of the public on the conditions necessary for industry self-regulation.
Jonathan David Leibowitz is an American attorney who served under President Barack Obama as Chair of the Federal Trade Commission (FTC) from 2009 to 2013. Leibowitz was appointed to the commission in 2004, and resigned in 2013. During Leibowitz's tenure, the FTC brought privacy cases against Google, Facebook and others for violating consumer privacy, as well as enforcement against "pay-for-delay" deals in which pharmaceutical companies paid competitors to stay out of the market. Prior to joining the FTC, Leibowitz was Vice President for Congressional Affairs from 2000 to 2004 of the MPAA.
The Online Privacy Alliance was a cross-industry coalition of 81 e-commerce companies and associations. It formed in 1998 with the aim of providing a unified voice for companies in the Internet industry to contribute to the definition of privacy policy for the Internet.
The United States Federal Trade Commission (FTC) has been involved in oversight of the behavioral targeting techniques used by online advertisers since the mid-1990s. These techniques, initially called "online profiling", are now referred to as "behavioral targeting"; they are used to target online behavioral advertising (OBA) to consumers based on preferences inferred from their online behavior. During the period from the mid-1990s to the present, the FTC held a series of workshops, published a number of reports, and gave numerous recommendations regarding both industry self-regulation and Federal regulation of OBA. In late 2010, the FTC proposed a legislative framework for U.S. consumer data privacy including a proposal for a "Do Not Track" mechanism. In 2011, a number of bills were introduced into the United States Congress that would regulate OBA.
Do Not Track (DNT) is a formerly official HTTP header field, designed to allow internet users to opt-out of tracking by websites—which includes the collection of data regarding a user's activity across multiple distinct contexts, and the retention, use, or sharing of data derived from that activity outside the context in which it occurred.
Vox Media, Inc. is an American mass media company founded in Washington, D.C. with operational headquarters in Lower Manhattan, New York City. The company was established in November 2011 by CEO Jim Bankoff and Trei Brundrett to encompass SB Nation and The Verge. Bankoff had been the CEO for SB Nation since 2009.
Martin A. Nisenholtz is an American businessman and educator who has been active in the advancement of digital media and marketing.
Native advertising, also called sponsored content, partner content, and branded journalism, is a type of paid advertising that appears in the style and format of the content near the advertisement's placement. It manifests as a post, image, video, article or editorial piece of content. In some cases it functions like an advertorial. The word native refers to this coherence of the content with the other media that appear on the platform.
Jonathan Mayer is an American computer scientist and lawyer. He is an Assistant Professor of Computer Science and Public Affairs at Princeton University affiliated with the Center for Information Technology Policy, and was previously a PhD student in computer science at Stanford University and a fellow at the Center for Internet and Society and the Center for International Security and Cooperation. During his graduate studies he was a consultant at the California Department of Justice.
Outlit is an online social networking and digital media virtual marketplace founded in 2014 in Arlington, Virginia. Registered users can publish stories and earn from views by other users. Outlit offers bloggers and publishers three sources of revenue for their content: a share of digital advertising revenue, on-demand digital payments, and subscriptions. The service launched in 2014 as an "iTunes of News," with over 40 newspapers and magazines in the United States. Outlit announced an expansion in 2019 to become a social information marketplace enabling anyone to publish and earn from other users. Content on Outlit comes in the form of short posts with longer content able to be monetized through ads, direct digital micropayments, or subscriptions.
Meredith Kopit Levien is an American media executive who is the chief executive officer of The New York Times Company.
Digiday is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo.
Xandr, Inc. is the advertising and analytics subsidiary of Microsoft, which operates an online platform, Community, for buying and selling consumer-centric digital advertising.
Brand safety is a set of measures that aim to protect the image and reputation of brands from the negative or damaging influence of questionable or inappropriate content when advertising online.
