Martin A. Nisenholtz (born April 1, 1955) is an American businessman and educator who has been active in the advancement of digital media and marketing.
Martin A. Nisenholtz (born April 1, 1955) is an American businessman and educator who has been active in the advancement of digital media and marketing.
Nisenholtz was born in Wyndmoor, Pennsylvania, a suburb of Philadelphia, on April 1, 1955, the son of Rhoda (Koenig) and Louis Nisenholtz. He graduated from Springfield Township High School in Montgomery County in 1973. He then received a bachelor's degree in psychology from the University of Pennsylvania in 1977 and a master's degree from the Annenberg School for Communication at the University of Pennsylvania in 1979.
Soon after starting his Ph.D. at the Annenberg School, Nisenholtz was invited by John Carey, a professional colleague and Annenberg graduate, to participate in an NSF-funded research project at the Alternate Media Center (AMC) at New York University (NYU). [1] The project focused on bringing Teletext, a new media technology developed in Great Britain, to the United States. That same year, the Interactive Telecommunications Program (ITP) was established at NYU, and Nisenholtz became one of its founding faculty members in 1979. [2] Nisenholtz remained in New York, never returning to complete his Ph.D.
Nisenholtz is currently married to Anne Nisenholtz and together they have two daughters, Johanna and Marjorie.
While an assistant professor and research scientist at NYU's Interactive Telecommunications Program (ITP), Nishenholtz received a grant from the National Endowment for the Arts to train artists, writers and journalists in interactive media. [3] Through this grant, Nisenholtz built a connection for the newly emerging digital media technologies with the creative community. In 1981, he invited prominent media artists to create experimental art projects using Videotex.
In 1983, Nisenholtz joined Ogilvy & Mather Worldwide where he founded the Interactive Marketing Group (IMG), the first full-service interactive unit at a major US advertising agency. [4] He guided the firm's interactive strategy and operations for 11 years until his departure in 1994, at which time he was a senior vice president and a member of the operating committee. He then worked for one year as director of content strategy for Ameritech Corporation, one of the so-called Baby Bells, where he was responsible for guiding development of new video programming, interactive information and advertising services. [5]
Nisenholtz joined The New York Times as president of its Electronic Media Company in June 1995. [6] He was initially responsible for development and delivery of electronic products centered on the content of the newspaper, and was at the helm when the NYTimes.com website made its debut in 1996. [7] The site required site visitors to register and thereby submit certain data about themselves. This enabled the delivery of targeted advertising utilizing that audience data. Nisenholtz had previously underscored the relationship between audience data and advertising in an article he originally authored in Advertising Age almost two years before the launch of nytimes.com. [8] These guidelines were also republished in the New York Times. [9]
In October, 1998 the Times Company gave him the additional responsibility of managing the company's new media activities in all its operating units; in June 1999, the company consolidated its Internet activities into a separate operating unit called New York Times Digital, naming him as its chief executive officer. The unit encompassed the company's major online holdings, including 50 websites and 300 employees. [10] Nisenholtz remained CEO of New York Times Digital from 1999 through 2005 when the digital activities were integrated back into the operating units.
In February 2005, Nisenholtz was named senior vice president, digital operations of the New York Times Company. In that capacity he led the acquisition of About.com from Primedia. [11] He remained responsible for the strategy development, operations and management of the company's digital properties including its flagship, NYTimes.com, until his retirement from the Times in December, 2011. [12] [13]
After retiring from The New York Times, Nisenholtz transitioned to his role as "Senior Advisor" to the company and was appointed an adjunct professor at the Columbia University Graduate School of Journalism, [14] where he co-taught the "Business of Journalism" class with Professor Adam Klein. In January 2014, he joined Firstmark Capital as a venture partner. [15] In January 2015, he was appointed Professor of the Practice, Digital Communications, at Boston University's College of Communication (COM). [16] Nisenholtz currently serves on the boards of Yellow Pages Limited, Postmedia Networks, RealMatch, LLC and Purch. [17] [18] [19] [20]
Other noteworthy contributions that Nisenholtz has made to digital media and marketing include:
In 1980, he started the "EIES Soap Opera", one of the earliest online writing collaborations.
In 2001, he founded the Online Publishers Association (OPA) now called Digital Content Next (DCN), a leading trade association. He served as chairman through 2003 and as a member of its executive committee through 2011. [21]
Nisenholtz is credited by Dave Winer with contributing to the widespread adoption of RSS as a web standard through his decision to license the flow of New York Times stories to Userland software in 2002, thus. [22]
His 2003 keynote speech at the Software and Information Industry Association (SIIA) provided the inspiration for Robin Sloan and Matt Thomson to create their visionary short film EPIC 2014.
Nisehnoltz co-authored the book How to Advertise with Kenneth Roman and Jane Maas. [23]
In 2013, Nisenholtz was named a Shorenstein Fellow at Harvard's John F. Kennedy School of Government. While in residence he partnered with John Huey and Paul Sagan to Develop Riptide: An Oral History of the Epic Collision Between Journalism and Digital Technology, 1980 to the present. [24] The project was unveiled at the Fortune Brainstorm Tech conference on July 24, 2013. [25]
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.
Dotdash Meredith is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, lifestyle, travel, and education. It operates brands including Verywell, Investopedia, People, The Balance, Byrdie, MyDomaine, Brides, The Spruce, Simply Recipes, Serious Eats, Liquor.com, Lifewire, TripSavvy, TreeHugger, and ThoughtCo. In August 2012, About.com became a property of IAC, owner of Ask.com and numerous other online brands, and its revenue is generated by advertising. In addition to its Manhattan headquarters, Dotdash Meredith maintains offices elsewhere in the New York metropolitan area, as well as in Des Moines, Iowa, and Birmingham, Alabama.
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, The Interpublic Group of Companies, and Omnicom Group. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.
David Mackenzie Ogilvy was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits. His most famous campaigns include Rolls-Royce, Dove soap, and Hathaway shirts.
The Calgary Herald is a daily newspaper published in Calgary, Alberta, Canada. Publication began in 1883 as The Calgary Herald, Mining and Ranche Advocate, and General Advertiser. It is owned by the Postmedia Network.
J. G. Sandom is an American businessman and author, who co-founded the nation's first digital advertising agency, Einstein and Sandom Interactive (EASI), in 1984.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Havas Creative, formerly known as Havas Worldwide and Euro RSCG, is a French advertising agency. It is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries. The firm provides advertising, marketing, and corporate communications services.
Business.com is a digital media company and B2B web destination which offers various performance marketing advertising, including lead generation products on a pay per lead and pay per click basis, directory listings, and display advertising. The site covers business industry news and trends for growth companies and the B2B community to stay up-to-date, and hosted more than 15,000 pieces of content as of November 2014. Business.com operates as a subsidiary of the Purch Group since being acquired in 2016.
Brian Collins is an American designer, creative director, and educator. He is the Chief Creative Officer of COLLINS:, an independent strategy and brand experience design company. Previously, he served as Chairman and Chief Creative Officer of the brand and innovation division of Ogilvy & Mather for ten years.
Kenneth Roman is an American author and advertising executive.
24/7 Media, formerly 24/7 Real Media is a technology company headquartered in New York City and 20 offices in 12 countries, specializing in Digital Marketing. It provides for publishers, advertisers and agencies globally. It was formerly listed as "TFSM" on the NASDAQ stock exchange. The company was purchased by WPP plc in 2007 for $649 million. David J. Moore is the chairman, founder and CEO. He also served as chairman of the Interactive Advertising Bureau. In December, 2013, 24/7 Media announced it would merge with GroupM subsidiary, Xaxis.
Eicoff is one of the top ten advertising agencies in Chicago. It specializes in direct response television (DRTV) advertising. It is known as the firm that popularized 1-800 call numbers and claims to have coined the "… or your money back" catchphrase.
Shenan Chuang is a Taiwanese businessperson. She is the chief executive officer for Ogilvy & Mather Greater China. In 2013, she was named one of Forbes Asia's "Women in the Mix".
Peter Miles Young is a British former businessman and the incumbent Warden of New College, Oxford. Until September 2016, he was worldwide chairman and CEO of the international advertising, marketing, communications, consulting and public relations agency Ogilvy & Mather.
Richard Gingras is an American Internet executive and entrepreneur who has focused on emerging digital media since 1979, including efforts at Google, Apple Computer, Salon Media Group and the Public Broadcasting Service. He has been an outspoken proponent for journalistic innovation on the Internet.
Bruce Judson is an American author, media innovator, and public policy analyst.
Digital Content Next (DCN) is a nonprofit international trade association for the digital content industry.
Cyril M. Schneider was an American advertising executive and author. He is best known for his work in children's advertising for Mattel and as the president of Nickelodeon from 1980 to 1984.