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Computer-aided design (CAD) is the use of computers to aid in the creation, modification, analysis, or optimization of a design. This software is used to increase the productivity of the designer, improve the quality of design, improve communications through documentation, and to create a database for manufacturing. Designs made through CAD software help protect products and inventions when used in patent applications. CAD output is often in the form of electronic files for print, machining, or other manufacturing operations. The terms computer-aided drafting (CAD) and computer-aided design and drafting (CADD) are also used.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Multichannel marketing is the blending of different distribution and promotional channels for the purpose of marketing. Distribution channels include a retail storefront, a website, or a mail-order catalogue.
The following outline is provided as an overview of and topical guide to software engineering:
Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data science. Analytics also entails applying data patterns toward effective decision-making. It can be valuable in areas rich with recorded information; analytics relies on the simultaneous application of statistics, computer programming, and operations research to quantify performance.
Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take a desired action.
Webtrends is a private company headquartered in Portland, Oregon, United States. It provides digital analytics, optimization and software related to digital marketing and e-commerce. It provides services to approximately 2,000 companies.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Ascender Corporation was a digital typeface foundry and software development company in the Chicago suburb of Elk Grove Village, Illinois. It was founded in 2004 by a team of software developers, typographers, and people previously involved in developing fonts used widely in computers, inkjet printers, phones, and other digital technology devices. On December 8, 2010, Ascender Corp. was acquired by Monotype Imaging.
PathWave Design is a division of Keysight Technologies that was formerly called EEsof. It is a provider of electronic design automation (EDA) software that helps engineers design products such as cellular phones, wireless networks, radar, satellite communications systems, and high-speed digital wireline infrastructure. Applications include electronic system level (ESL), high-speed digital, RF-Mixed signal, device modeling, RF and Microwave design for commercial wireless, aerospace, and defense markets.
Unica is a brand within HCLSoftware, a part of HCL Technologies comprising multiple Enterprise Marketing Management components. It was formerly a brand within IBM. HCL acquired Unica as a part of $1.8 billion purchase of select IBM products
HP Information Management Software is a software from the HP Software Division, used to organize, protect, retrieve, acquire, manage, and maintain information. The HP Software Division also offers information analytics software. The amount of data that companies have to deal with has grown tremendously over the past decade, making the management of this information more difficult. The University of California at Berkeley claims the amount of information produced globally increases by 30 percent annually. An April 2010 Information Management article cited a survey in which nearly 90 percent of businesses blame poor performance on data growth. The survey concluded that for many businesses their applications and databases are growing by 50 percent or more annually, making it difficult to manage the rapid expansion of information.
Simplygon is 3D computer graphics software for automatic 3D optimization, based on proprietary methods for creating levels of detail (LODs) through Polygon mesh reduction and other optimization techniques.
Kampyle is a software and website feedback analytics company founded in 2007 and based in Ramat Gan, Israel. Kampyle's feedback service is used to improve a company's ability to understand their website users and customer analytics. Kampyle was acquired by Medallia in October 2016.
Covario, Inc. was an American search marketing agency and technology firm based in San Diego, California. The company specialized in international search engine marketing services and provided software tools for SEO, paid search, social media marketing, analytics, and local search optimization. Its customer base included technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods organizations. Covario was acquired by the Dentsu Aegis Network in September 2014, and combined with iProspect, the network's performance marketing arm, in early 2015.
Optimizely is an American company that provides digital experience platform software as a service. Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce.
Adobe Experience Cloud (AEC), formerly Adobe Marketing Cloud (AMC), is a collection of integrated online marketing and web analytics products by Adobe.
Conductor, founded in 2006, started as a marketing services company. In 2010, it launched its cloud-based software platform called Conductor Searchlight, which supports search engine optimization (SEO) and content marketing. The platform also offers suggestions for optimizing digital marketing metrics and increasing revenue.
Digital entertainment Industry includes, but is not restricted to, any combination of the following industries :
References
- ↑ Mike Moran. "Why Digital Marketing Challenges Everyone", WebProNews, February 22, 2011.
- ↑ Chris Koch, Julie Schwartz. "Why You're No Longer Qualified to be a B2B Marketer", Chief Content Officer magazine, April 2011, p. 10. (eBook article)