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Author | David B. Berman |
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Language | English |
Subject | Marketing |
Genre | Non-fiction |
Publisher | Pearson Education (first edition), Peachpit Press (imprint)/New Riders/AIGA Press |
Publication date | January 2009 |
Publication place | Canada |
Media type | Print (paperback) |
Pages | 192 (first edition) |
ISBN | 978-0-321-57320-9 |
OCLC | 227921823 |
LC Class | HF5413 .B47 2009 |
Do Good Design: How Designers Can Change The World is a book by Canadian designer David B. Berman, with a foreword by Erik Spiekermann, published by Peachpit Press in January 2009. [1] The book was co-published by the American Institute of Graphic Arts (AIGA).
The book was printed and bound by Courier, a company whose ethics and sustainability practices align with David Berman’s. The book was printed to minimise as much waste as possible. The paper manufacturer was also chosen for its sustainability practices, along with the publishers. [2]
The book discusses graphic design, branding, and social responsibility, often in connection with environmentalism. Berman focuses especially on the effect of design in the developing world, the deeds and misdeeds of the Coca-Cola Corporation, and women in advertising. The book is divided into three sections:
Berman first introduces the problems that the book will be focusing on: climate change and overconsumption. He details how design contributes to these problems through case studies. He then transitions to the next section by asking how change can be made. [2]
In this section, Berman further discusses the why and how of making change with design. [2]
The book finishes with a call to action in which Berman urges readers to take his “Do Good” pledge, which is available on his website. By taking the pledge, professionals commit to: be true to their professions and themselves, and to spend at least ten percent of their professional time creating a positive impact.
Some ideas in Berman's book derive from those of Ken Garland, author of the First Things First manifesto in the 1960s. [2] Garland was the first person (other than Berman himself) to take the Do Good Pledge on Berman's website. [3]
Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually.
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An HTML editor is a program used for editing HTML, the markup of a web page. Although the HTML markup in a web page can be controlled with any text editor, specialized HTML editors can offer convenience, added functionality, and organisation. For example, many HTML editors handle not only HTML, but also related technologies such as CSS, XML and JavaScript or ECMAScript. In some cases they also manage communication with remote web servers via FTP and WebDAV, and version control systems such as Subversion or Git. Many word processing, graphic design and page layout programs that are not dedicated to web design, such as Microsoft Word or Quark XPress, also have the ability to function as HTML editors.
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David Berman, RGD, CGD, FGDC, CPWA is a Canadian communication designer, author, and speaker who has worked on accessible design and codes of ethics and standards for designers.
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Social design is the application of design methodologies in order to tackle complex human issues, placing the social issues as the priority. Historically social design has been mindful of the designer's role and responsibility in society, and of the use of design processes to bring about social change. Social design as a discipline has been practiced primarily in two different models, as either the application of the human-centered design methodology in the social sector or governmental sector, or sometimes is synonymously practiced by designers who venture into social entrepreneurship.
User experience design, upon which is the centralized requirements for "User Experience Design Research", defines the experience a user would go through when interacting with a company, its services, and its products. User experience design is a user centered design approach because it considers the user's experience when using a product or platform. Research, data analysis, and test results drive design decisions in UX design rather than aesthetic preferences and opinions, for which is known as UX Design Research. Unlike user interface design, which focuses solely on the design of a computer interface, UX design encompasses all aspects of a user's perceived experience with a product or website, such as its usability, usefulness, desirability, brand perception, and overall performance. UX design is also an element of the customer experience (CX), and encompasses all design aspects and design stages that are around a customer's experience.
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