Do Good Design

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Do Good Design
Do Good Design.jpg
Cover of English edition
Author David B. Berman
LanguageEnglish
Subject Marketing
Genre Non-fiction
Publisher Pearson Education (first edition), Peachpit Press (imprint)/New Riders/AIGA Press
Publication date
January 2009
Publication placeCanada
Media typePrint (paperback)
Pages192 (first edition)
ISBN 978-0-321-57320-9
OCLC 227921823
LC Class HF5413 .B47 2009

Do Good Design: How Designers Can Change The World is a book by Canadian designer David B. Berman, with a foreword by Erik Spiekermann, published by Peachpit Press in January 2009. The book was co-published by the American Institute of Graphic Arts (AIGA).

Contents

The book was printed and bound by Courier, a company whose ethics and sustainability practices align with David Berman’s. The book was printed to minimise as much waste as possible. The paper manufacturer was also chosen for its sustainability practices, along with the publishers. [1]

Content

The book discusses graphic design, branding, and social responsibility, often in connection with environmentalism. Berman focuses especially on the effect of design in the developing world, the deeds and misdeeds of the Coca-Cola Corporation, and women in advertising. The book is divided into three sections:

The Creative Brief: Disarming the Weapons of Mass Deception

Berman first introduces the problems that the book will be focusing on: climate change and overconsumption. He details how design contributes to these problems through case studies. He then transitions to the next section by asking how change can be made. [1]

The Design Solution: Convenient Truths

In this section, Berman further discusses the why and how of making change with design. [1]

The Do Good Pledge

The book finishes with a call to action in which Berman urges readers to take his “Do Good” pledge, which is available on his website. By taking the pledge, professionals commit to: be true to their professions and themselves, and to spend at least ten percent of their professional time creating a positive impact.

Some ideas in Berman's book derive from those of Ken Garland, author of the First Things First manifesto in the 1960s. [1] Garland was the first person (other than Berman himself) to take the Do Good Pledge on Berman's website. [2]

Editions

See also

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References

  1. 1 2 3 4 Berman, David (2009). Do Good Design: How Design Can Change Our World. Peachpit Press, American Institite of Graphic Arts. ISBN   978-0-321-57320-9.
  2. Berman, David (2010-04-09). "Accessibility Audit, Web accessibility courses, Accessible website training". davidberman.com. Retrieved 2024-04-10.
  3. Chinese language edition