Dom Hofmann

Last updated
Dom Hofmann
Born
Dominik Hofmann

(1986-09-27) September 27, 1986 (age 39)
New York, U.S.
Occupations
Years active2012–present
Known forCo-founding Vine and founding Peach and Byte
TitleCo-founder of Vine
Website domhofmann.com

Dominik Hofmann [1] (born September 27, 1986) is an American entrepreneur and programmer. He is best known for being one of the co-founders of Vine as well as being the creator of Peach, Byte and Loot. [2]

Contents

Career

Vine

In June 2012, Hofmann co-founded Vine, which was a 6-second video service with Rus Yusupov and Colin Kroll. [3] Twitter acquired the app in 2012 for $30 million [4] and the app was shut down by Twitter in 2016. [5] [6] During the shutdown process, Hofmann went public with his disagreement on how Vine was handled. [7]

Peach

In January 2016, Hofmann introduced Peach at the Consumer Electronics Show in Las Vegas. [8] The app received major media attention until Hofmann began to focus less on the app and more on other projects. [9] [10] In February 2019, Peach began looking for a benefactor to support upkeep and server costs of Peach. [11] As of February 2024, Peach's domain registration for their website home page (peach.cool) expired and was hijacked by another buyer. [12] This buyer posted an announcement on the peach.cool website falsely claiming to have acquired Peach. [13] As of 2025, the app is no longer available on iOS or Android app stores. [14]

Byte

Byte (formerly dubbed v2) was a 16-second looping video app. [15] [16] The app's purpose was to be the successor app to Vine after its original shutdown. Hofmann was public with his disagreement on how Vine was handled. [17] The app was released for iOS and Android on January 24, 2020. [18] It was later sold to Clash, another short-form video app, a year later. [19] Both apps thus merged into a single app called Clash, [20] [21] which was then later renamed to Huddles. It was discontinued on May 3, 2023. [22]

Personal life

Hofmann was born in 1986. He has a younger brother and met Rus Yusupov and Colin Kroll while working at Jetsetter. [23]

References

  1. ↑ "Dominik Hofmann". www.bloomberg.com. Retrieved 2019-01-04.
  2. ↑ Hofmann, Dom. "LOOT – randomized adventurer gear – no images or stats. intentionally omitted for others to interpret – no fee, just gas – 8000 bags total opensea available via contract only. not audited. mint at your own risk". Twitter.
  3. ↑ "5 Reasons Why Vine Failed". DMNews.com. Retrieved 2019-01-04.
  4. ↑ Heine, Christopher (October 27, 2016). "Twitter Just Shut Down Vine 4 Years After Buying It for $30 Million". www.adweek.com. Retrieved 2019-01-04.
  5. ↑ Lantz, Janessa (2016-10-28). "The Incredible Success of Vine". ThinkGrowth.org. Retrieved 2019-01-04.
  6. ↑ "The career of Colin Kroll, the cofounder of Vine and HQ Trivia, who has died at age 34". nordic.businessinsider.com. 2018-12-16. Retrieved 2019-01-04.
  7. ↑ Newton, Casey (2016-10-28). "Why Vine died". The Verge. Retrieved 2019-01-04.
  8. ↑ "Peach Is a Great New App You Definitely Don't Need". Bloomberg. 10 February 2016. Retrieved 2019-01-04.
  9. ↑ "Peach Is A Slick New Messaging App From The Founder Of Vine". TechCrunch. 8 January 2016. Retrieved 2019-01-04.
  10. ↑ "How a forgotten app became the internet's secret clubhouse". The Daily Dot. 2016-12-20. Retrieved 2019-01-04.
  11. ↑ Fingas, Jon (2019-02-19). "Social app Peach is looking for a benefactor on Twitter". Engadget . Retrieved 2025-12-24.
  12. ↑ Dom Hofmann [@dhof] (February 13, 2024). "not real! the .cool domain lapsed (i'm really sorry about this, i lost track of it while rotating passwords after i was sim swapped earlier this year). the actual service runs from a different domain and is still good to go. i'll look into an alternate domain for the homepage" (Tweet) – via Twitter.
  13. ↑ "Announcement – Peach Social Acquired by LenosTube". Archived from the original on 2024-02-16.
  14. ↑ "Not Found" . Retrieved 2025-07-31.
  15. ↑ Weissman, Cale Guthrie (2018-11-09). "Vine's cofounder just announced a new video looping app". Fast Company. Retrieved 2019-01-04.
  16. ↑ Alexander, Julia (2018-12-18). "Byte's creator culture will make or break Vine 2". The Verge. Retrieved 2019-01-04.
  17. ↑ "Upcoming Vine descendent opens Creator Programme ahead of launch – Tech News". www.thestar.com.my. Retrieved 2019-01-04.
  18. ↑ Statt, Nick (2020-01-24). "Vine successor Byte is available now on iOS and Android". The Verge. Retrieved 2020-01-25.
  19. ↑ Lorenz, Taylor (26 January 2021). ""A Vine Reunion? Video Apps Clash and Byte Join Forces "". The New York Times. Archived from the original on 26 January 2021.
  20. ↑ App, Clash (2021-01-27). "Byte App is Joining the Clash Family". Medium. Archived from the original on 2021-02-28. Retrieved 2021-02-22.
  21. ↑ App, Clash (2021-05-28). "Clash: Announcing Early Beta Testing For Byte Creators". Medium. Archived from the original on 2021-09-15. Retrieved 2021-09-15.
  22. ↑ "hello friends as we continue to move the Huddles operation to its new home, we'll be removing the mobile app from both app stores so it's not just a login screen sitting there staring at you like that awkward kid in class we're beginning this process today through next week". Twitter. Archived from the original on 2023-06-03. Retrieved 2023-07-14.
  23. ↑ Hartmans, Avery. "The career of Colin Kroll, the cofounder of Vine and HQ Trivia, who has died at age 34". Business Insider. Retrieved 2019-01-04.
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