Dutch (company)

Last updated

Dutch
Company type Private
Industry Veterinary medicine, Telehealth
FoundedFebruary 2021;4 years ago (2021-02) [1]
FounderJoe Spector
Headquarters Oakland, California, U.S.
Area served
United States
Key people
  • Joe Spector (CEO)
  • Abel Gonzalez (Clinical Director)
Services
  • Veterinary telemedicine
  • Prescription services
  • At-home diagnostics
Website www.dutch.com

Dutch is an American veterinary telehealth company headquartered in Oakland, California. Founded in 2021 by Joe Spector, the company provides video consultations and, where permitted by state law, prescriptions for common conditions in dogs and cats. [1] [2]

Contents

History

Dutch was founded in February 2021 by Joe Spector, a co-founder of the human telemedicine company Hims & Hers. [1] [3] The company was established to address challenges in accessing veterinary care, inspired by Spector's experience as a pet owner during the COVID-19 pandemic and his brother's struggle with his dog's anxiety. [2] Dutch launched services in July 2021 in eight states and expanded nationwide by early 2022. [2] [4] It raised $5 million in a seed funding round from Forerunner Ventures, Bling Capital, Trust Ventures, and Jimmy Fallon, followed by a $20 million Series A round in February 2022 led by Forerunner Ventures and Eclipse Ventures. [5] [2] [6] In 2022, Dutch reduced its marketing budget and shifted focus to search engine optimization in response to economic conditions. [7] In 2025, Dutch expanded its marketing efforts with connected TV advertising campaigns. [8]

Operations

Dutch provides video consultations for non-emergency conditions such as allergies, anxiety, ear infections, and urinary tract infections, with assessments based on owner descriptions, medical history, and visual evaluations. [1] [9] [10] The company offers prescription services in 34 states, subject to state-specific veterinary-client-patient relationship (VCPR) regulations, and provides at-home diagnostic kits for conditions requiring further analysis. [11] [12] For emergencies or conditions requiring physical exams, imaging, or surgery, Dutch refers pets to in-person veterinary clinics, including Petco’s Vetco Clinics, and collaborates with pharmacies like PetMeds for prescription fulfillment. [10] [12] The company offers subscription plans. [12] [13] All veterinarians are licensed in the pet owner’s state to comply with VCPR regulations. [11]

Regulatory Challenges

Dutch’s services vary by state law: it provides video consultations nationwide but offers prescription services only in 34 states where permitted. [12] [11] As of April 2025, Fast Company reported Dutch had veterinarians in all 50 U.S. states but could prescribe in 34 states. [12] According to coverage of Dutch’s 2025 ‘State of Online Veterinary Care’ report, about 38% of Americans (≈129 million) live in ‘veterinary deserts’; the report projects roughly 20% of veterinary visits will be virtual by 2030. [14] [15] Legal changes in states like Texas, Louisiana, and Mississippi have enabled Dutch to expand prescription services in those regions. [16]

See also

References

  1. 1 2 3 4 Rinker, Brian (July 1, 2021). "Telemedicine for pets? A Hims co-founder is trying to take the idea mainstream". San Francisco Business Times. Retrieved September 23, 2025.
  2. 1 2 3 4 Malik, Aisha (February 17, 2022). "Dutch raises $20M to scale its telemedicine platform for pets". TechCrunch. Retrieved September 23, 2025.
  3. Meyer, Anna (August 20, 2021). "Why Hims Co-Founder Joe Spector Launched a Startup for Pets". Inc. Retrieved September 23, 2025.
  4. Porr, Jeremy (February 18, 2022). "Pet Care Platform Dutch Raises $20M Series A 7 Months After Launching". Built In San Francisco. Retrieved September 23, 2025.
  5. Bloomberg, Sara (February 17, 2022). "Jimmy Fallon-backed pet telehealth startup raises $20M". San Francisco Business Times. Retrieved September 23, 2025.
  6. Hall, Christine (May 13, 2022). "Daily Crunch: Better.com CEO Vishal Garg says he's on the hook for $750M SoftBank loan". TechCrunch. Retrieved September 23, 2025.
  7. McCoy, Kimeko (August 31, 2022). "'You're only taking so many bets': How an online veterinary care startup is slashing its marketing budget ahead of economic downturn". Digiday. Retrieved September 23, 2025.
  8. Luchter, Les (March 18, 2025). "CTV Goes Dutch As Pet Telehealth Service Runs Multiple Creatives". MediaPost. Retrieved September 23, 2025.
  9. Ellefson, Lindsey (January 31, 2024). "You Can Use Telehealth for Your Pet, Too". Lifehacker. Retrieved September 23, 2025.
  10. 1 2 Bugenhagen, Faith (March 23, 2023). "Veterinary Telehealth Reimagines Basic Veterinary Care for Owners and Providers". Houston Press. Retrieved September 23, 2025.
  11. 1 2 3 Nesbitt, Rob (March 7, 2023). "Experts tout tele-health for pets as solution to vet shortage". KRON4. Retrieved September 23, 2025.
  12. 1 2 3 4 5 Choi, Annabelle (2025). "38% of Americans live in veterinary deserts—this company wants its telehealth approach to be part of a solution". Fast Company. Retrieved September 23, 2025.
  13. DeSantis, Kelli (August 4, 2023). "Pet insurance, to be or not to be: Aug 5-6". SILive.com. Retrieved September 24, 2025.
  14. Bautista-Alejandre, Abi (April 22, 2025). "One-third of Americans live in an area where veterinary care is scarce". dvm360. Retrieved September 25, 2025.
  15. "Report: Veterinary Telehealth's Future Is Bright". Today’s Veterinary Business. April 20, 2025. Retrieved September 25, 2025.
  16. "Telemedicine a crucial solution". Pet Worldwide. April 15, 2025. Retrieved September 25, 2025.