EAS (nutrition brand)

Last updated
EAS Sports Nutrition
Type Subsidiary of Abbott Laboratories
Industry Nutritional supplements
Founded Monterey County, California, USA (1992)
Headquarters Columbus, Ohio, USA
Key people
Anthony Almada and Ed Byrd (Co-founders); Bill Phillips (former CEO)
Products Creatine monohydrate, dietary and sports supplements
Website eas.com

EAS (formerly Experimental & Applied Sciences) was a distributor of creatine nutritional supplements with approximately 300 staff, annual sales exceeding $300 million, and offices/distributors in 54 countries.

Contents

History

EAS was founded in Pacific Grove, Monterey County, California in 1992 by biochemist Anthony Almada, and businessman Ed Byrd. In 2012, Byrd founded EAB Labs . After discovering the possible benefits for athletes of creatine monohydrate supplementation, in December 1992 they acquired a kilogram of creatine and began trials.

In 1993 they released the first commercially available creatine supplement intended specifically for strength and muscle enhancement under the EAS brand name Phosphagen. The product caught the eye of Bill Phillips, publisher of Muscle Media 2000 (usually referred to as "MM2K"), and he began to write about its benefits in the Natural Supplement Review and his subscriber-based newsletters. In 1994 he purchased EAS from Almada and Byrd, and was 100% owner of EAS until the sale to North Castle Partners.

Phillips' subscriber base was the perfect platform in which to tout his new acquisition, and it was from here that EAS growth really began. He promoted the company's products through heavy editorial-style advertisements in MM2K, and, led by products like Myoplex Protein Supplement, Phosphagen and HMB, this eventually made EAS a leading player in the nutritional supplement industry.[ citation needed ]

In 1999 North Castle Partners purchased EAS for $160 million. Phillips retained about a third of the company, which he sold in 2004. [1] [2]

In 2005 EAS was purchased by Abbott Laboratories for approximately $320 million in a cash-for-stock transaction and existed as a solely-owned division of Abbott. [3] The refreshed product line focused on sports bars, drink mixes, and similar products. Abbott expanded the range of stores offering EAS products from niche stores such as GNC to mainstream stores such as Walmart and Target.

In March 2011 Abbott laboratories removed the EAS brand from international markets and ceased European production of EAS products. This included the closing of the Canadian and UK country businesses and regional distribution in Europe, Australia, and New Zealand along.

In August 2018 the brand was discontinued by Abbott Laboratories. [4]

Product brands

See also

Related Research Articles

<span class="mw-page-title-main">Creatinine</span> Breakdown product of creatine phosphate

Creatinine is a breakdown product of creatine phosphate from muscle and protein metabolism. It is released at a constant rate by the body.

<span class="mw-page-title-main">Creatine</span> Chemical compound

Creatine is an organic compound with the nominal formula (H2N)(HN)CN(CH3)CH2CO2H. It exists in various tautomers in solutions. Creatine is found in vertebrates where it facilitates recycling of adenosine triphosphate (ATP), primarily in muscle and brain tissue. Recycling is achieved by converting adenosine diphosphate (ADP) back to ATP via donation of phosphate groups. Creatine also acts as a buffer.

Abbott Laboratories is an American multinational medical devices and health care company with headquarters in Abbott Park, Illinois, United States. The company was founded by Chicago physician Wallace Calvin Abbott in 1888 to formulate known drugs; today, it sells medical devices, diagnostics, branded generic medicines and nutritional products. It split off its research-based pharmaceuticals business into AbbVie in 2013.

Body for Life (BFL) is a 12-week nutrition and exercise program, and also an annual physique transformation competition. The program utilizes a low-fat high-protein diet. It was created by Bill Phillips, a former competitive bodybuilder and previous owner of EAS, a manufacturer of nutritional supplements. It has been popularized by a bestselling book of the same name.

William Nathaniel Phillips is an American entrepreneur and author. He wrote Body for Life: 12 Weeks to Mental and Physical Strength with Mike D'Orso. He is also the author of Eating for Life and the founder and former editor in chief of Muscle Media magazine and the former CEO of EAS, a performance nutritional supplement company. Other books that Phillips has authored are Anabolic Reference Guide,The Natural Supplement Review, and Transformation: The Mindset You Need. The Body You Want. The Life You Deserve. Phillips made a promotional movie called Body of Work which was filmed in Las Vegas, Nevada and chronicled the first EAS Challenge.

<span class="mw-page-title-main">GNC (company)</span> U.S.-based health and wellness retailer

GNC Holdings, LLC is a retail company based in Pittsburgh, Pennsylvania. It specializes in health and nutrition related products, including vitamins, supplements, minerals, herbs, sports nutrition, diet, and energy products.

Bodybuilding supplements are dietary supplements commonly used by those involved in bodybuilding, weightlifting, mixed martial arts, and athletics for the purpose of facilitating an increase in lean body mass. Bodybuilding supplements may contain ingredients that are advertised to increase a person's muscle, body weight, athletic performance, and decrease a person's percent body fat for desired muscle definition. Among the most widely used are high protein drinks, pre-workout blends, branched-chain amino acids (BCAA), glutamine, arginine, essential fatty acids, creatine, HMB, whey protein, ZMA, and weight loss products. Supplements are sold either as single ingredient preparations or in the form of "stacks" – proprietary blends of various supplements marketed as offering synergistic advantages.

β-Hydroxy β-methylbutyric acid Chemical compound

β-Hydroxy β-methylbutyric acid (HMB), otherwise known as its conjugate base, β-hydroxyβ-methylbutyrate, is a naturally produced substance in humans that is used as a dietary supplement and as an ingredient in certain medical foods that are intended to promote wound healing and provide nutritional support for people with muscle wasting due to cancer or HIV/AIDS. In healthy adults, supplementation with HMB has been shown to increase exercise-induced gains in muscle size, muscle strength, and lean body mass, reduce skeletal muscle damage from exercise, improve aerobic exercise performance, and expedite recovery from exercise. Medical reviews and meta-analyses indicate that HMB supplementation also helps to preserve or increase lean body mass and muscle strength in individuals experiencing age-related muscle loss. HMB produces these effects in part by stimulating the production of proteins and inhibiting the breakdown of proteins in muscle tissue. No adverse effects from long-term use as a dietary supplement in adults have been found.

<span class="mw-page-title-main">Juice Plus</span> Line of dietary supplements

Juice Plus is a branded line of dietary supplements. It is produced by Natural Alternatives International of San Marcos, California, for National Safety Associates. Introduced in 1993, the supplements are distributed by NSA via multi-level marketing. Juice Plus supplements contain fruit and vegetable juice extracts with added vitamins and nutrients.

<span class="mw-page-title-main">Ensure</span> American brand of nutritional supplements

Ensure is an American brand of nutritional supplements and meal replacements manufactured by Abbott Laboratories.

<span class="mw-page-title-main">Sports nutrition</span> Study and practice of nutrition to improve performance

Sports nutrition is the study and practice of nutrition and diet with regards to improving anyone's athletic performance. Nutrition is an important part of many sports training regimens, being popular in strength sports and endurance sports. Sports nutrition focuses its studies on the type, as well as the quantity of fluids and food taken by an athlete. In addition, it deals with the consumption of nutrients such as vitamins, minerals, supplements and organic substances that include carbohydrates, proteins and fats.

<span class="mw-page-title-main">MuscleTech</span> Dietary supplement brand

MuscleTech is a brand of dietary supplements, marketed by Iovate Health Sciences Inc., which includes Hydroxycut. It was owned by Canadian company Kerr Holdings which was acquired by the Xiwang Foodstuffs Company, a Chinese company, for $584 million in 2016.

<span class="mw-page-title-main">Bang Energy</span> American brand of energy drinks

Bang Energy is an American brand of energy drinks made by Vital Pharmaceuticals, a corporation located in Florida. As of 2020, Bang was the third highest selling energy drink in the United States, behind Monster and Red Bull.

<span class="mw-page-title-main">Otto Folin</span> Swedish-born American chemist

Otto Knut Olof Folin was a Swedish-born American chemist who is best known for his groundbreaking work at Harvard University on practical micromethods for the determination of the constituents of protein-free blood filtrates and the discovery of creatine phosphate in muscles.

<span class="mw-page-title-main">Glycocyamine</span> Chemical compound

Glycocyamine is a metabolite of glycine in which the amino group has been converted into a guanidine by guanylation. In vertebrate organism it is then transformed into creatine by methylation.

CytoSport is an American manufacturer of sports-oriented nutritional products, or "supplements" based in Benicia, California. It is a subsidiary of PepsiCo organized under the Gatorade line of products, and is primarily known for its line of Muscle Milk protein supplement products, primarily in the form of ready-to-drink beverages and powders. In Canada, the product is branded as Muscle Mlk, a modification required in Canada to avoid confusion with milk. CytoSport also formerly produced supplemental products under the Monster Milk and CytoMax brands.

<span class="mw-page-title-main">Vitacost</span>

Vitacost.com, Inc. is an American e-commerce company based in Boca Raton, Florida, that sells vitamins, supplements and organic grocery products. The company was bought by Kroger in 2014. Vitacost was inducted into Inc Magazine's "Inc. 500 Lifetime Hall of Fame," in 2006 as one of the US's 500 fastest-growing privately held businesses for five consecutive years (2001–2005).

<span class="mw-page-title-main">MusclePharm</span> American nutritional supplement company

MusclePharm Corporation is an American nutritional supplement company founded in 2006, Denver, CO and headquartered in Las Vegas, Nevada.

Glucerna is the brand name of a family of tube feeding formula, bottled or canned shakes, and snack bars manufactured by Abbott Laboratories. It was introduced to the public in 1989. These medical nutritional products are meant for people with diabetes and are promoted for their ability to satisfy hunger without causing rapid increases in glucose concentration in the bloodstream.

Pre-workout is a generic term for a range of bodybuilding supplement products used by athletes and weightlifters to enhance athletic performance. Supplements are taken to increase endurance, energy, and focus during a workout. Pre-workout supplements contain a variety of ingredients such as caffeine and creatine, differing by capsule or powder products. The first pre-workout product entered the market in 1982, and since then the category has grown in use. Some pre-workout peoducts contain ingredients linked to adverse effects. Although these products are not regulated, the Food and Drug Administration (FDA) warns consumers to be cautious when consuming them.

References

  1. Abbott Labs to buy EAS
  2. "Korean Ginseng" . Retrieved 19 November 2018.
  3. "Abbott Laboratories to Acquire EAS". Archived from the original on 2008-02-29. Retrieved 2010-03-22.
  4. "Innovative and Science Bsed Nutrition Products" . Retrieved 2023-08-11.