Company type | Subsidiary of Abbott Laboratories |
---|---|
Industry | Nutritional supplements |
Founded | Monterey County, California, USA (1992) |
Headquarters | Columbus, Ohio, USA |
Key people | Anthony Almada and Ed Byrd (Co-founders); Bill Phillips (former CEO) |
Products | Creatine monohydrate, dietary and sports supplements |
Website | eas.com |
EAS (formerly Experimental & Applied Sciences) was a distributor of creatine nutritional supplements with approximately 300 staff, annual sales exceeding $300 million, and offices/distributors in 54 countries.
EAS was founded in Pacific Grove, Monterey County, California in 1992 by biochemist Anthony Almada, and businessman Ed Byrd. In 2012, Byrd founded EAB Labs . After discovering the possible benefits for athletes of creatine monohydrate supplementation, in December 1992 they acquired a kilogram of creatine and began trials.
In 1993, they released the first commercially available creatine supplement intended specifically for strength and muscle enhancement under the EAS brand name Phosphagain. The product caught the eye of Bill Phillips, publisher of Muscle Media 2000 (usually referred to as "MM2K"), and he began to write about its benefits in the Natural Supplement Review and his subscriber-based newsletters. In 1994 he purchased EAS from Almada and Byrd, and was 100% owner of EAS until the sale to North Castle Partners.
Phillips' subscriber base was the perfect platform in which to tout his new acquisition, and it was from here that EAS growth really began. He promoted the company's products through heavy editorial-style advertisements in MM2K, and, led by products like Myoplex Protein Supplement, Phosphagen and HMB, this eventually made EAS a leading player in the nutritional supplement industry.[ citation needed ]
In 1999, North Castle Partners purchased EAS for $160 million. Phillips retained about a third of the company, which he sold in 2004. [1] [2]
In 2005, EAS was purchased by Abbott Laboratories for approximately $320 million in a cash-for-stock transaction and existed as a solely-owned division of Abbott. [3] The refreshed product line focused on sports bars, drink mixes, and similar products. Abbott expanded the range of stores offering EAS products from niche stores such as GNC to mainstream stores such as Walmart and Target.
In March 2011, Abbott laboratories removed the EAS brand from international markets and ceased European production of EAS products. This included the closing of the Canadian and UK country businesses and regional distribution in Europe, Australia, and New Zealand along.
In August 2018, the brand was discontinued by Abbott Laboratories. [4]
Creatine is an organic compound with the nominal formula (H2N)(HN)CN(CH3)CH2CO2H. It exists in various tautomers in solutions. Creatine is found in vertebrates where it facilitates recycling of adenosine triphosphate (ATP), primarily in muscle and brain tissue. Recycling is achieved by converting adenosine diphosphate (ADP) back to ATP via donation of phosphate groups. Creatine also acts as a buffer.
Abbott Laboratories is an American multinational medical devices and health care company with headquarters in Green Oaks, Illinois, United States. The company was founded by Chicago physician Wallace Calvin Abbott in 1888 to formulate known drugs; today, it sells medical devices, diagnostics, branded generic medicines and nutritional products. It split off its research-based pharmaceuticals business into AbbVie in 2013.
Body for Life (BFL) is a 12-week nutrition and exercise program, and also an annual physique transformation competition. The program utilizes a low-fat high-protein diet. It was created by Bill Phillips, a former competitive bodybuilder and previous owner of EAS, a manufacturer of nutritional supplements. It has been popularized by a bestselling book of the same name.
William Nathaniel Phillips is an American entrepreneur and author. He wrote Body for Life: 12 Weeks to Mental and Physical Strength with Mike D'Orso. He is also the author of Eating for Life and the founder and former editor in chief of Muscle Media magazine and the former CEO of EAS, a performance nutritional supplement company. Other books that Phillips has authored are Anabolic Reference Guide,The Natural Supplement Review, and Transformation: The Mindset You Need. The Body You Want. The Life You Deserve. Phillips made a promotional movie called Body of Work which was filmed in Las Vegas, Nevada and chronicled the first EAS Challenge.
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