EDITED (company)

Last updated
EDITED
IndustrySoftware
Founded2009 in London, England
FoundersGeoff Watts, Julia Fowler
Number of locations
 London, New York City
Area served
Worldwide
ServicesRetail Analytics
Number of employees
110 (2018)
Website edited.com

EDITED (formerly EDITD [1] ) is a retail intelligence company headquartered in London, England with offices worldwide including New York and Texas. The company produces real-time data analytics software intended for brands and retailers. Its products range across Market Intelligence to monitor the retail market worldwide for apparel, homeware and beauty products; Enterprise Intelligence to provide business analytics across ecommerce, physical stores and omnichannel teams; and Automation that combines signals from Market and Enterprise Intelligence. [2] Its software is primarily used by apparel buyers, traders and merchandisers; however, anyone across a retail business from design to C-suite can use EDITED. [3]

About

EDITED is a Retail Intelligence Platform designed to help retailers increase margins and generate more sales. Its founding product of the same name uses web crawlers and Artificial Intelligence technology such as Computer Vision to collect product and commercial data on over +3.7 billion SKUs generated by the online retail industry. With over 10 years of historical data, the Market Intelligence software allows users to analyze that data in order to gain competitive insights into the market. [3] Some key components of the software are its ability to display product metrics for retail products currently on the market, including items’ pricing and sell out rates. [4] In addition, the market product lets its users evaluate competitor assortment and industry-wide trend trajectories. This also includes a communications archive, where brands and retailers can pinpoint peak periods for seasonal updates and promotions. [5] Data can help retailers decide which items to discount and how to set dynamic prices. [6]

Since its acquisition of DynamicAction, [7] a leading internal retail analytics company, the EDITED product family includes an Enterprise Intelligence component, which connects 150+ enterprise and cloud data systems so users can pinpoint areas of opportunities across its business operations. With deep prescriptive business analytics, retailers and brands have insight into the profit centric metrics to take action on, including for demand, inventory, promotions, traffic and reviews. These product insights are overlaid directly on a retailer's website and merchandising tools.

The combined signals from internal enterprise and external market data fuel the EDITED Automation arm to expedite decision making across a retail business. These triggers can adjust for product sorting, pricing, replenishment, targeted campaigns and more.

With a global customer reach across 40 countries, EDITED is used by over 200 leading brands and retailers on six continents in countries as diverse as South Africa, Australia, China, Russia, Italy, Germany, South Korea, the United Kingdom and the United States. [4] [8]

EDITED was founded by Geoff Watts and Julia Fowler in 2009. The company is backed by Wavecrest Growth Partners, Beringea UK and Hermes GPE. To date it has raised $34 million. [9] [10]

In 2012, the company was featured in The Guardian’s list of ‘East London’s 20 Hottest Tech Startups’. [11] In April, 2015 it was included on Business Insider’s list of ‘25 Companies That Are Revolutionizing Retail’. [12] The company also placed third in Fast Company’s 2014 list of ‘The World’s Top 10 Most Innovative Companies in Style’. [13]

In 2017, it won Retail Week's Retail Tech Supplier of the Year, [14] and was ranked one of the Five Best Companies to Work for in Europe by Meritocracy. [15]

In 2021, EDITED acquired leading retail analytics company, DynamicAction. [16] [17] [18]

Related Research Articles

Customer relationship management (CRM) is a process in which a business or another organization administers its interactions with customers, typically using data analysis to study large amounts of information.

<span class="mw-page-title-main">NICE Ltd.</span> Surveillance and data analytics company in Israel

NICE Ltd. is an Israeli technology company specializing in customer relations management software, artificial intelligence, and digital and workforce engagement management. The company serves various industries, such as financial services, telecommunications, healthcare, outsourcers, retail, media, travel, service providers, and utilities.

Circana, Inc., formerly known as Information Resources, Inc. and The NPD Group, is an American market research and technology company headquartered in Chicago. In 2017, NPD ranked as the 8th largest market research company in the world, according to the independent AMA Gold Report Top 50 report. The NPD Group operates in 20 countries, across more than 20 industries. The current name, Circana, was adopted in 2023 after the company's merger with IRI.

<span class="mw-page-title-main">Workday, Inc.</span> American software company

Workday, Inc., is an American on‑demand (cloud-based) financial management, human capital management, and student information system software vendor. Workday was founded by David Duffield, founder and former CEO of ERP company PeopleSoft, along with former PeopleSoft chief strategist Aneel Bhusri, following Oracle's acquisition of PeopleSoft in 2005.

<span class="mw-page-title-main">NetSuite</span> Technology company

NetSuite Inc. is an American cloud-based enterprise software company that provides products and services tailored for small and medium-sized businesses (SMBs) including accounting and financial management, customer relationship management (CRM), inventory management, human capital management, payroll, procurement, project management and e-commerce software. NetSuite was founded in 1998 with headquarters in Austin, Texas. The company is widely seen as the first cloud computing software company, with its founding pre-dating that of Salesforce by about a month.

<span class="mw-page-title-main">Qlik</span> Software company whose main products are QlikView and Qlik Sense

Qlik [pronounced "klik"] provides a data integration, analytics, and artificial intelligence platform. The software company was founded in 1993 in Lund, Sweden and is now based in King of Prussia, Pennsylvania, United States. Thoma Bravo made the company private in 2016.

<span class="mw-page-title-main">Splunk</span> American technology company

Splunk Inc. is an American software company based in San Francisco, California, that produces software for searching, monitoring, and analyzing machine-generated data via a web-style interface. Its software helps capture, index and correlate real-time data in a searchable repository, from which it can generate graphs, reports, alerts, dashboards and visualizations.

Crunchbase is a company that provides information about businesses. Their content includes investment and funding information, individuals in leadership positions, and corporate news.

<span class="mw-page-title-main">Atlassian</span> American-Australian software company

Atlassian Corporation is an Australian software company that specializes in collaboration tools designed primarily for software development and project management. The company is globally headquartered in Sydney, Australia, with a US headquarters in San Francisco, and over 12,000 employees across 14 countries. Atlassian currently serves over 300,000 customers in over 200 countries across the globe.

Fashion forecasting began in France during the reign of Louis XIV. It started as a way of communicating about fashion and slowly transformed into a way to become ahead of the times in the fashion industry. Fashion forecasting predicts the moods of society and consumers, along with their behavior and buying habits and bases what they may release in the coming future off of the forecast. Fashion trends tend to repeat themselves every 20 years, and fashion forecasting predicts what other trends might begin with the rotation of fashion as well. Fashion forecasting can be used for many different reasons, the main reason being staying on top of current trends and knowing what your consumer is going to want in the future. This method helps fashion brands know what to expect and what to begin producing ahead of time. Top name brands and high end companies such as Vogue and Gucci even use this method to help their designers become even more informed on what is to come in the fashion industry.

<span class="mw-page-title-main">ServiceNow</span> American technology company

ServiceNow, Inc. is an American software company based in Santa Clara, California, that develops a cloud computing platform to help companies manage digital workflows for enterprise operations. Founded in 2003 by Fred Luddy, ServiceNow is listed on the New York Stock Exchange and is a constituent of the Russell 1000 Index and S&P 500 Index. In 2018, Forbes magazine named it number one on its list of the world's most innovative companies.

<span class="mw-page-title-main">Act-On</span> American software company

Act-On Software is a software-as-a-service product for marketing automation. The company is headquartered in Portland, Oregon and was founded in 2008, originally retailing its software exclusively through Cisco, which provided $2 million in funding.

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks and consolidate multi-channel interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. It often integrates with customer relationship management (CRM) and customer data platform (CDP) software.

<span class="mw-page-title-main">Indix</span> Company

Indix was a company based in Seattle, Washington, in the United States that was offering a cloud-based product information platform. It also built a broad and deep product catalog to enable mobile and desktop apps and websites to become product-aware. Indix provided access to APIs that enable developers to build product-aware applications. The big data startup was headquartered in Seattle with a product development office in Chennai and was founded in 2010 by former Microsoft executive Sanjay Parthasarathy.

Prism Skylabs is a technology company headquartered in San Francisco, California that connects cameras within businesses to machine learning and A.I. technology in the cloud, to transform these devices into tools for Business Intelligence. Prism launched as a company in 2011 at the TechCrunch Disrupt awards, where it was featured as a finalist in the Startup Battlefield competition. Prism Skylabs' technology is deployed in over 80 countries and is used by more than 300 customers around the world.

<span class="mw-page-title-main">Akeneo</span>

Akeneo is a technology company that develops product information management (PIM) and product data intelligence software to improve customer experience. The company was founded in 2013 by Frédéric de Gombert, Benoit Jacquemont, Nicolas Dupont and Yoav Kutner. Akeneo is headquartered in Nantes, France and has offices in the United States, United Kingdom, Germany, Spain, Italy, Israel and Australia with more than 400 employees. It has worked with customers including Shop.com, Fossil, Midland Scientific, Air Liquide, Rexel, Babolat, LVMH and Auchan.

SAP Business Technology Platform is a platform as a service developed by SAP SE that offers a suite of services including database and data management, AI, analytics, application development, automation and integration all running on one unified platform.

<span class="mw-page-title-main">UiPath</span> Romanian-American developer of robotic process automation software

UiPath Inc. is a global software company that makes robotic process automation (RPA) software. It was founded in Bucharest, Romania, by Daniel Dines and Marius Tîrcă. Its headquarters are in New York City. The company's software monitors user activity to automate repetitive front and back office tasks, including those performed using other business software such as customer relationship management or enterprise resource planning (ERP) software.

Stylumia is an Indian software as a service company based in Bangalore, Karnataka. Stylumia is better known for providing artificial intelligence-driven fashion analytics tools to apparel industries.

Scandit AG, commonly referred to as Scandit, is a Swiss technology company that provides smart data capture software. Their technology allows any smart device equipped with a camera to scan barcodes, IDs and text and to perform additional functions using augmented reality and advanced analytics.

References

  1. ↑ Cook, James. "The 14 coolest fashion startups in London". Business Insider. Retrieved 1 October 2015.
  2. ↑ Noyes, Katherine. "What's on trend this season for the fashion industry? Big data". Fortune. Retrieved 1 October 2015.
  3. 1 2 Sedghi, Ami (22 September 2014). "Editd, using big data to shape and create high street trends". The Guardian. Retrieved 1 October 2015.
  4. 1 2 Groth, Aimee. "The "Bloomberg terminal for fashion" tells retailers exactly what consumers want in real-time". Quartz. Retrieved 1 October 2015.
  5. ↑ Banks, Libby (26 August 2013). "How to Tell the Fashion Future?". The New York Times. Retrieved 1 October 2015.
  6. ↑ Bradley, Laura (26 November 2014). "If You See These Clothes for Sale on Black Friday, It's Because They're About to Be Uncool". Slate. Retrieved 1 October 2015.
  7. ↑ "EDITED Acquires DynamicAction, Fueling the Future of E-Commerce and Retail Automation | EDITED | Retail Market Intelligence". EDITED. Retrieved 2021-08-19.
  8. ↑ Gibbs, Samuel (13 September 2013). "Editd aims to spot the trends the fashion world doesn't". The Guardian. Retrieved 1 October 2015.
  9. ↑ "Edited raises $29 million to optimize product pricing with AI". 15 April 2020.
  10. ↑ "London-based retail data firm Edited raises $29m to expand". 15 April 2020.
  11. ↑ Silver, James (7 July 2012). "East London's 20 hottest tech startups". The Guardian.
  12. ↑ Lutz, Ashley; Peterson, Hayley. "25 companies that are revolutionizing retail". Business Insider. Retrieved 1 October 2015.
  13. ↑ "THE WORLD'S TOP 10 MOST INNOVATIVE COMPANIES IN STYLE". Fast Company. 13 February 2014. Retrieved 1 October 2015.
  14. ↑ "Winners 2017 | Tech awards Retail Week". techawards.retail-week.com. Retrieved 2018-10-06.
  15. ↑ "Meritocracy Blog | Find inspiring jobs in beautiful companies".
  16. ↑ Zaczkiewicz, Arthur (2021-04-28). "Edited Acquires Internal Retail Data Firm DynamicAction". WWD. Retrieved 2021-08-11.
  17. ↑ "EDITED Completes Purchase of Retail Analytics Firm". Retail TouchPoints. 2021-04-28. Retrieved 2021-08-11.
  18. ↑ "Fashion-tech's funding boom: Who's being funded — and why". Vogue Business. 2021-08-09. Retrieved 2021-08-11.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.