Ecologic Brands Inc. is a United States company that specializes in creating sustainable packaging for consumer products. The products are made from sustainable materials and are designed to be recyclable or compostable. The company also provides branding and marketing services for companies to promote their products as environmentally conscious.[1]
Ecologic Brands was founded in May 2008 by Julie Corbett, who designed a bottle that combines a rigid outer pulp shell made mainly from old, corrugated cardboard containers (OCC) with a thin inner plastic liner and re-sealable cap. The bottle was patented and marketed as a container for milk, juice, laundry detergent, household cleaning products, and other high-volume liquid categories.[citation needed]
In January 2010 the company partnered with Straus Family Creamery for a market test at Whole Foods Market in Northern California. The Ecologic bottle was used to package Straus Family Creamery Fat-Free Milk and was featured next to Straus' other dairy products for six weeks.[2] During that time, Straus’ Fat-Free milk experienced a 72% lift[clarification needed] and Fat-Free milk in the Ecologic bottle became the second bestselling Straus SKU (stock-keeping unit).
Ecologic's second customer, Seventh Generation, is a brand of non-toxic household and personal care products. Together they launched Seventh Generation Natural 4X Laundry Detergent on March 9, 2011.[3]
The Ecologic bottle uses proprietary technology to combine a rigid molded pulp outer shell with a thin plastic inner liner and re-sealable cap. The molded fiber shell is made from 100% post-consumer recycled material and is 100% compostable or re-recyclable with paper.[5] The inner liner is made of #2 or #4 BPA-free plastic and uses up to 70% less plastic than comparable plastic jugs.[6] The Ecologic bottle can be customized to a brand's specifications. Bottles are disposed of by pulling open the shell to separate the two components.[5]
The Ecologic bottle is designed as a replacement for rigid plastic containers, laminated cardboard, and glass for brands in categories such as beverages, home cleaning products, food containers and cosmetics.
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